demand generation

Results 76 - 100 of 151Sort Results By: Published Date | Title | Company Name
By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
Tags : b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
     Bizible
By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
Tags : pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
     Bizible
By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
Tags : 
     EverString
By: IBM     Published Date: Apr 22, 2008
Energy costs are rising. Floor space is shrinking. And demand for IT capacity continues to grow. In this white paper, IBM reveals the next generation data center: scalable, modular data centers (SMDC). Brief case studies illustrate how specific SMDC solutions helped solve critical business issues, such as outdated infrastructure and scalability.
Tags : data center, datacenter, efficiency, efficient, energy efficient, ibm, opt it, ibm opt it
     IBM
By: McAfee     Published Date: Apr 14, 2014
Beyond the basics in a next generation firewall, to protect your investment you should demand other valuable features: intrusion prevention, contextual rules, advanced evasion analytics, secured access control, and high availability.
Tags : next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, security, it management
     McAfee
By: SafeNet     Published Date: Jan 14, 2014
The demands for heightened security through the use of multi-factor authentication are pressing, but so is the need to control budgets and give users convenient access to the data and services they need. It is growing increasingly clear that organizations can’t meet these demands with legacy platforms—they need next-generation authentication. This paper examines why this need for next-generation authentication is so vital, and it offers a detailed look at the key characteristics that distinguish these platforms from other alternatives.
Tags : authentication, next-generation, cloud computing, internet security, safenet
     SafeNet
By: Workterra     Published Date: Jan 27, 2016
In a world of increasingly complex financial models, ever-more confusing regulatory demands, and a multi-generational, highly mobile workforce, the future of human capital management (HCM) is wide open.
Tags : workterra, hcm, regulation, mobile workforce, enterprise applications
     Workterra
By: CrowdStrike     Published Date: Nov 28, 2018
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next-generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? This white paper, “The Five Essential Elements of Next-Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: • Details on the five essential capabilities that define true next-generation EPP and why they are so important • A matrix that evaluates and compares the potential impact of different solutions • A list of top questions to ask
Tags : 
     CrowdStrike
By: Optimizely     Published Date: Jun 02, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
Tags : optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
     Optimizely
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform
     Eloqua
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
Tags : promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget
     Marketo, INC.
By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
Tags : using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
     Marketo, INC.
By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
Tags : marketing, sales, alignment, coordination, software, leads, sales leads, demand generation
     Marketo, INC.
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
Tags : demand frontier, demand gen, marketing, digital strategy, digital, advantage
     Demand Frontier
By: SAP     Published Date: Nov 22, 2011
Today's competitive and fast-paced business environment requires that more people have access to real-time performance and status information, so they can make quick and intelligent decisions. The need for timely and succinct business intelligence continues to grow as executives demand critical information to seize opportunities faster than competitors and to address potential problems in the making. C-level executives and upper management aren't the only staff needing access to business intelligence. Business unit managers and rank-and-file personnel increasingly must also have updated information to do their jobs. This white paper discusses the features and benefits of next generation dashboards.
Tags : ziff davis enterprise, dashboards, business intelligence, technology, business trends, bi solutions
     SAP
By: BlueCat     Published Date: Jul 09, 2008
A number of factors are fueling the demand for a new, intelligent approach to IP Address Management (IPAM). This document describes these factors while highlighting deficiencies in the legacy IPAM solutions and manual management techniques commonly used today. It also introduces the 'Five Pillars of IPAM Intelligence', BlueCat's framework for articulating its revolutionary, holistic approach to IPAM, and the foundation for the design of Proteus, BlueCat's next generation, intelligent IPAM platform.
Tags : ipam, ip address management, address management, dns, dhcp, ip address, bluecat, blue cat
     BlueCat
By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
Tags : marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
     Genius Inc
By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
Tags : b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
     Genius Inc
By: Arcserve     Published Date: Apr 22, 2015
We’ll walk you through the driving forces behind these rapidly evolving data protection architectures, the trends you’ll want to be keeping an eye on, what we should all demand of next generation architectures, and the state of the current market landscape.
Tags : network architecture, security, backup, disaster recovery, data loss
     Arcserve
Start   Previous    1 2 3 4 5 6 7    Next    End
Search White Papers      

Add White Papers

Get your white papers featured in the insideHPC White Paper Library contact: Kevin@insideHPC.com