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By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
Tags : b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation, sfa, nurturing
     Marketo
By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
Tags : b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
     Marketo
By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
Tags : b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
     Marketo
By: Marketo     Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation
     Marketo
By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
     Marketo
By: Marketo     Published Date: Feb 17, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
Tags : marketo, marketing automation, roi, crm
     Marketo
By: eTouch     Published Date: Aug 04, 2009
The native speakers of the islands of Hawaii probably had no notion of the inadequacy of the Word and Email duopoly to corporate communications when they coined the term Wiki - literally meaning fast. However, Wikis have grown into just that -- a fast and efficient way of fostering knowledge sharing across corporations worldwide; combining elements of Word, email, RSS, plugins and other relevant technologies.
Tags : roi, wiki, etouch, rss, plugins, word, email, blog, content management systems, cms, html, web 2.0, spam, email, samepage, data security, ldap, enterprise applications
     eTouch
By: IBM     Published Date: Mar 04, 2014
This paper explores how companies can more safely introduce employee- or corporate-owned mobile devices into the work-place, identify the risks inherent in their broader access to corpo-rate data, and derive enhanced business value.
Tags : ibm, mobile, mobile device, mobile security, security, mobility, enterprise, mobile enterprise, mobile device platform, it management, malware, spam, phishing, bluetooth, wi-fi, theft, enterprise applications
     IBM
By: Phunware     Published Date: Aug 27, 2014
Learn the 5 questions you should be asking a potential location-based marketing partner and see the importance of choosing the right marketing and analytics partner for your organization.
Tags : location based services, wi-fi beacons, geofencing, ble, bluetooth low energy technology, close proximity marketing, wayfinding, branded mobile apps
     Phunware
By: F5 Networks     Published Date: Dec 10, 2014
Virtualization caused a major cultural shift in IT. By enabling physical assets to be better utilized, IT teams realized that they could deliver systems to their customers in a more timely manner, thereby delivering better value. In this webinar you will learn what is NetOps and how is it different from DevOps.
Tags : f5 networks, devops, agile, netops, data center, virtualization, sdn
     F5 Networks
By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
Tags : customer experience, brand, magneto, email, marketing
     Dotmailer
By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
     NetProspex
By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
Tags : marketo, marketing metrics, marketing roi, marketing profits, marketing, marketing analytics, marketing revenue
     Marketo
By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch, pipeline, webinars, email drop, marketing roi
     Marketo
By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
Tags : marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits
     Marketo
By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit, marketing profit, revenue generation, roi
     Marketo
By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet, roi
     Marketo
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction
     TheMarketingScope
By: Marketo     Published Date: Jul 30, 2013
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : marketing automation, marketo, lead nurturing
     Marketo
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm
     Marketo
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