expert content

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By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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     ExpertVoice
By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Tags : change, landscape, corporate video production, quantum
     Quantum
By: Zendesk     Published Date: Jan 03, 2019
After its founding, Mediaocean evaluated 10 customer service vendors before choosing the Zendesk Support platform to manage its global support activities. Three years later, however, a private equity firm acquired a majority share of the company and mandated switching to an alternative platform. See why Mediaocean reverted back to Zendesk and how the company uses Zendesk to power their customer support needs.
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     Zendesk
By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: • Why today’s technology fails to deliver the experience you want for your customers • What you should expect and receive from your cloud communication provider now and in the future • The impact of the mobile consumer on small and medium business customer engagement strategies • How consumer expectations have changed the workforce Moderator: Elliot Markowitz, Director, Content Marketing Services, Madison Logic
Tags : cloud, telephony, mobile consumer, customization, smbs, seamless experience, enterprise applications
     Mitel
By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Tags : user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
     Olapic
By: CyberX     Published Date: Aug 21, 2017
Today, a range of diverse cyber-adversaries — including nation-states, cybercriminals, competitors, hacktivists, and insiders/contractors — pose financial, reputational and regulatory risk to industrial and critical infrastructure organizations. The business impact can include costly production downtime, safety failures, and environmental release of hazardous materials, as well as theft of corporate secrets such as sensitive information about formulas and proprietary manufacturing processes. The challenge is compounded as organizations adopt digitization initiatives and IT/OT convergence to support the business — removing any “air-gaps” that may have existed in the past. To help security and operations teams stay ahead of the latest ICS/SCADA threats, CyberX — the industrial cybersecurity company founded by military cyber experts with nation-state experience securing critical infrastructure — has partnered with SANS to create educational content about emerging ICS threat vectors and
Tags : ics, scada, cyberx, cyber security, hacking, randomware
     CyberX
By: Expert System     Published Date: Jul 18, 2019
Robotic Process Automation (RPA) is helping companies reduce costs and improve on quality and productivity by automating some of their most time consuming, rule-based and replicable business processes. RPA is especially effective in the banking and insurance sector where it brings speed and efficiency to customer service and compliance. Based on artificial intelligence algorithms, Expert System’s Cogito cognitive technology enables an automatic, human-like understanding of the content of text documents. Applied to RPA, Cogito adds greater business value and ROI for both repetitive and complex information-intensive processes. Using Cogito, companies can expect up to 53% savings on activities such as FTEs and warranty management, and cost reductions of 30 to 60% for email management and quote processing, etc.
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     Expert System
By: Expert System     Published Date: Jul 18, 2019
For publishers and information providers, your competitive advantage starts with optimizing your most valuable resource: content. In this context, semantic content enrichment has evolved from a game changing capability into a de-facto requirement for both competition and innovation. Expert System’s solutions based on our cognitive technology, Cogito®, help publishers take full advantage of content to ensure its complete availability for providing compelling content, supporting new product development, building new revenue streams and improving workflow productivity.
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     Expert System
By: Sift     Published Date: Jul 12, 2019
"What trends should you be following for the next 6 months? We’ve pored over the data, sorted through the news, and interviewed experts and (former) fraudsters. Whether you’re planning for the next month, quarter, or year, this ebook can be your guide. READ THIS GUIDE TO FIND OUT: How fraudsters are using technology against us Whether cryptocurrencies are driving fraud or helping to stop it What GDPR tells us about the future of regulation Why content abuse is getting harder to fight How businesses balance user experience with protecting user data "
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     Sift
By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : content marketing, employee advocacy, social media, content visibility, brand visibility
     Smarp
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: bigtincan     Published Date: Oct 10, 2014
Understanding content value and unlocking the tribal knowledge that exists among mobile workforces is one of the key drivers that can improve how an organization operates in the age of mobile computing. By implementing Content Intelligence, mobile users can easily learn from their colleagues and leverage the domain expertise and the content that works best. It’s the ultimate way to get people working together to improve the productivity of every user within the organization.
Tags : mobile content, b2b, content intelligence, content value
     bigtincan
By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
Tags : xml schema, xml tool, xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing, publishing platform, xml software, compliance software, xml authoring tools, structured authoring tools, dita, enterprise content management, web based xml authoring, xml for document production, multi-channel publishing
     Quark Software
By: Skillsoft     Published Date: Mar 03, 2015
Are you thinking of introducing elearning into your growing organization's learning and development portfolio? This webinar delivers an informative discussion featuring the top eight must-ask questions to consider when getting started with elearning. We'll help you understand the key features of elearning and how it fits into the vast array of corporate learning solutions.
Tags : skillsoft, development, programs, processes, business management, elearning, corporate education, courses, courseware, technology, resources, expertise, engagement alignment, adoption, value, content
     Skillsoft
By: Skillsoft     Published Date: Jun 26, 2015
In this webinar learn how power dynamics underlie all organizations. Understanding how to recognize and embody the different types of power is not only crucial for project managers to influence stakeholders but it is also essential for building highly performing teams.
Tags : skillsoft, development, programs, processes, business management, elearning, corporate education, courses, courseware, technology, resources, expertise, engagement alignment, adoption, value, content, pdu
     Skillsoft
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
     IHS GlobalSpec
By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
Tags : branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
     Junta42
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
     Skyword
By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Retaining a high-performing workforce requires closing the skills gap and developing each employee, from hire to retire. Realise the benefits of better performance and higher productivity with these 5 strategies for creating an effective learning strategy: • Connect Employee Development with Learning • Align Learning with Business Goals • Deliver Learning with Expert Content • Train to your Audience • Track Completion & Certifications Download the brief now to learn more about these 5 strategies and the results you could achieve by implementing these strategies today!"
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     Cornerstone OnDemand
By: Focus     Published Date: Jan 19, 2011
In this guide, Focus Experts Steve Christensen, Dana Craig, Tim Hourigan, Robert Israch and Michael Krigsman share eight of their 2011 predictions for ERP, so you can plan around changing tides and trends.
Tags : focus erp, enterprise resource planning, 2011 trends, expert content, operations
     Focus
By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
Tags : scripted, marketing, content marketing, content syndication, lead generation, content strategy
     Scripted
By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Tags : powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
     Powered Inc.
By: Focus     Published Date: Jan 06, 2011
Mitigate the risks of data breach and loss with these best practices for managing security on mobile devices.
Tags : amy babinchak, best practices, bob egan, expert content, information technology, it security, josh lipton, ken wineberg, martyn davies, mobile and wireless, mobile security, mobile wireless, rasib hassan khan, smartphones
     Focus
By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. It’s penned by the experts who understand that more than a third of everyone’s budget is now going to content creation. But most of that is wasted money. Read the guide now.
Tags : content marketing, buzz, budget, money, creation, input, b2b
     Oracle
By: Bluewater Learning     Published Date: Apr 30, 2018
Many Learning and Talent leaders express frustrations surrounding the magnitude of aspects to consider when it comes to content & curricula management. We can help. Our experts help organizations define what they need, what they want, and how to get there. Bluewater Content & Curriculum BLUEprint Packages offer start-to-finish consulting and recommendations that will give you the confidence to make the changes your program needs.
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     Bluewater Learning
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