image suppression

Results 1 - 1 of 1Sort Results By: Published Date | Title | Company Name
By: SubscriberMail     Published Date: Dec 12, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
Tags : subscribermail, image blocking, image suppression
     SubscriberMail
Search White Papers      

Add White Papers

Get your white papers featured in the insideHPC White Paper Library contact: Kevin@insideHPC.com