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By: SubscriberMail     Published Date: Apr 14, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
Tags : subscribermail, unsubscribe, email marketing, e-mail marketing, website, marketing, e-mail content, rich media
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