increasing roi

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By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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     Marketo
By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
Download this white paper to learn more about these notable findings from IDC's study of HP DC Service customers. HP Datacenter Care Service can reduce the costs of delivering mission-critical business processes by 23%. HP's Datacenter Care Service solution is able to reduce downtime by 88%, adding five hours of uptime annually to each internal user and $835,000 in revenue to each organization. Increasingly, x86 servers will need a higher level of operational support. On average, companies in this study were able to recognize an average ROI of 456% and pay back the initial investment in HP DC Service in six months.
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     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Aug 23, 2018
discover how the new Nimble Storage Secondary Flash array and Veeam Availability Suite™ software empowers organizations to improve data availability, while increasing IT agility and infrastructure ROI.
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     Hewlett Packard Enterprise
By: Stripe     Published Date: Aug 06, 2019
Payments are essential to the success of marketplaces and platforms that connect buyers to sellers, where transactions are a critical component of customers’ satisfaction. Sellers seek fast and flexible payouts, while both sellers and buyers look for an integrated and seamless experience. With the increasing complexity of multi-party transactions on platforms, these expectations are difficult to meet. Stripe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Stripe Connect, an offering that allows marketplaces and platforms to accept payments from and send payouts to third parties. Forrester’s interviews with four existing Stripe clients and subsequent financial analysis found that an organization based on these interviewed organizations experienced benefits of $6.1 million over three years versus costs of $1.3 million, adding up to a net present value (NPV) of $4.
Tags : payment solutions, payment processing, pci compliance, platform as a service (paas), business payment solutions
     Stripe
By: Adobe     Published Date: Jan 27, 2014
Best practices, tips and examples for understanding responsive web design and its optimization.
Tags : technology, responsive web design, web design, responsive design
     Adobe
By: Okta     Published Date: Jun 03, 2016
Increasingly companies are employing cloud solutions as the foundation for running their business. Okta builds on that foundation with a full suite of identity, mobility and security products that are all fully integrated into one platform for internal and external users. Okta is the identity management foundation for a cloud-first IT architecture that enables you to take the lead in adopting new applications and enabling mobile for your organization to drive growth. In this webinar with Okta, and customer Medallia, learn about the benefits of Okta Provisioning to maximize security, efficiency and productivity, and how Medallia recognized significant IT savings and >900% ROI. Speakers: Ed Sawma, Director Product Marketing, Okta Jonathan Hansen, Head of IT, Medallia
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     Okta
By: Looker     Published Date: Dec 03, 2015
Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets, by moving customers up the value chain, increasing stickiness, and offering a more competitive product on the marketplace. Listen to learn about embedding BI software, including; • Top uses cases for embedding business intelligence software • Case studies from different companies currently embedding BI • Build vs buy considerations • Evaluating ROI
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     Looker
By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
Tags : marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content
     Marketo
By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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     Marketo
By: Payscale, Inc     Published Date: Jun 15, 2018
Leading a successful business means knowing the market, understanding product trends, hiring the right people, enabling those people, staying on top of expenses, making the right investments and countless other responsibilities. One area you may or may not have on your mind is compensation. In today’s tight talent market and ever-increasing competition spurred by technology, the web and globalization, getting compensation right is more important than ever. It impacts recruiting and retention, sure, but it also affects company culture and even your bottom line. It has legal implications, too. With the changing demographics (and expectations) of the current workforce, plus automation opportunities today’s software provides, it’s time to modernize your organization’s compensation. In this guide, we’ll share in detail the reasons you should make modernizing your comp a priority, the value and ROI of implementing modern compensation software and specifically how PayScale’s modern comp solut
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     Payscale, Inc
By: Jobvite     Published Date: Mar 14, 2014
As recruiting continues its evolution into a more marketing focused function, recruiters are increasingly craving enhanced technology that speaks directly to their needs. But getting executive leadership to understand this fact—and invest in recruiting beyond the generic HR suite—is still an uphill battle. If you band with the right alliances, however, and uncover a vendor solution that can deliver the ROI you need while satisfying your IT and reporting requirements, you will make a strong business case that executives will have difficulty denying.
Tags : vendor solution, reporting requirements, business sponsor, hr suites, job seekers, ats, technology requirements
     Jobvite
By: Silver Peak     Published Date: Oct 28, 2013
The Enterprise Strategy Group discusses how data center consolidation, virtualization, and cloud architectures are on the rise; however IT budgets are not increasing. This poses a unique challenge: How do you crease a flexible and agile environment without increasing the cost? See ESG’s analysis of WAN optimization benefits and how your peers are increasing their ROI and lowering their TCO.
Tags : silver peak, wan, wan optimization, roi, virtualization, cloud architecture, tco
     Silver Peak
By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : oracle, oracle srm, srm, social media, roi social kpis
     Oracle Social Cloud
By: IBM     Published Date: Jan 06, 2016
Your recruiting strategy should be an integrated partnership between strategy and tools. There is no secret sauce. However, if you broaden your approach and your definition of recruiting, attraction and connection, the goal of finding the right talent becomes increasingly attainable. Try creating a multi-faceted approach to talent attraction using target audiences and ads. Create a robust strategy to connect with talent in your lead management tool, social network, and career site or recruitment technology system. Be willing to change and try new tactics, even if it means starting small. There are countless ways to approach a truly social strategy for recruitment – when done right; they yield great results that can actually prove ROI. Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee for your company.
Tags : recruitment, marketing, talent acquisition, recruiting strategy, talent search, social strategy, lead management tool
     IBM
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
     Oracle Social Cloud
By: K2     Published Date: Jan 07, 2016
In a world where speed matters, businesses need agility and flexibility to quickly modify their processes and business practices to stay competitive. Historically, large companies have hampered process agility by locking themselves into outdated systems, processes, and ways of working, but a variety of factors – including modernization and customer expectations – are increasingly playing a role in driving companies toward business process transformation, an emerging topic in the realm of process excellence. This white paper, based on the Process Excellence Network’s, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on what causes and drives process innovation, includes examples of organizations that have done this, and analyzes their return on investment (ROI).
Tags : business processes, agility, business process transformation, process excellence, networking, software development, it management
     K2
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns
     Campaigner
By: Symantec     Published Date: Jun 13, 2018
Today’s workforce is increasingly nomadic. Employees use personal and company-owned devices desktops, laptops, tablets, and smartphones with various operating systems to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. In the wake of this disruption, vendors offered myriad point products that solve only a portion of the security problem. These products usually require costly custom integrations and high management overhead to boot. Making matters worse, traditional security approaches can’t address an evolving threat landscape that includes ransomware, stealthy attacks that dwell in a customer’s environment for months, and threats targeting iOS and Android devices. In fact, the mobile workforce is more vulnerable than ever before.
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     Symantec
By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
Tags : increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
     IBM
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : proofhq, marketing, agility, digital marketing, roi, integration
     ProofHQ
By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
Tags : marketing, business development, website development, sales, business practices
     Clicktale
By: Introhive     Published Date: Sep 24, 2013
Connections exist throughout your entire organization. These connections can be leveraged with warm introductions to eliminate the need for cold calling into those key prospects and accounts. Download this white paper to discover how your relationship capital can increase ROI.
Tags : relationship capital, increasing roi, closing deals, sales
     Introhive
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact
     Cision
By: IBM     Published Date: Oct 09, 2009
This demo shows how the IBM Smart SOA application foundation helped JK Enterprises as their business expanded. You'll see how IBM helped them improve their agility and employee productivity-increasing their ROI, and decreasing costs.
Tags : ibm, smart soa, soa application foundation, employee productivity, roi
     IBM
By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
Tags : optimization, marketing, data, best practices
     SAS
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