increasing revenue

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By: Oracle OMC     Published Date: Nov 30, 2017
The face of retail – both online and instore – is rapidly evolving. In addition to margin pressures, resource constraints, and competitive challenges retailers face on an ongoing basis, many are struggling to keep up with the evolving demands of vocal consumers. As new channels and buying habits emerge and evolve, many retail marketers have struggled to keep up. Although many have adopted new technologies to address new channels and challenges, the rapid pace of technological change has created new challenges including: Data silos E-mail marketing overload Channel coordination and conflict These challenges, coupled with the rising cost of acquiring and managing customer data, are compounded by increasing scrutiny on marketing budgets and an expectation of being able to prove the value of every campaign in terms of increased revenues.
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     Oracle OMC
By: Group M_IBM Q418     Published Date: Sep 10, 2018
After several years of relentless hardware and software innovation, the mainframe is at an inflection point from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the “connected mainframe.” The platform is transforming from a revenue-supporting machine into a revenue-generating machine and is increasingly playing a central role in organizations’ digital transformation (DX) journey. Key steps in achieving the connected mainframe require organizations to modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth and improving organizational operational efficiency.
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     Group M_IBM Q418
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