influence

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By: Infor     Published Date: Jun 13, 2017
Power and influence in the automotive industry have dramatically shifted from the companies that make and sell vehicles to the consumers who buy them.
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     Infor
By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : customer experience, branding, customer interaction, technological influence, customer engagement
     IBM
By: Host Analytics     Published Date: Jun 05, 2017
Most FP&A professionals want five things from a planning and forecast process: -speed -accuracy -repeatability -flexibility -actionable insight But according to an AQPC report, 30% of Senior Finance professionals are unhappy with their current planning solution. To ensure that you influence the strategy of your organization, download this white paper for five tips on how to improve your planning and forecasting process.
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     Host Analytics
By: Coyote Point Systems     Published Date: Sep 02, 2010
At a projected market of over $4B by 2010 (Goldman Sachs), virtualizationhas firmly established itself as one of the most importanttrends in Information Technology. Virtualization is expectedto have a broad influence on the way IT manages infrastructure.Major areas of impact include capital expenditure and ongoingcosts, application deployment, green computing, and storage.
Tags : coyote point, adc, buyer's guide, web applications, server load, server hardware, networking, virtualized network
     Coyote Point Systems
By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
Tags : organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
     Marketo
By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
Tags : alterian, web engagement
     Alterian Inc
By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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     Entrust Datacard
By: SAP     Published Date: Nov 17, 2016
Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
Tags : sap, human resources, employee, deloitte, culture
     SAP
By: VMware AirWatch®     Published Date: Feb 24, 2017
The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era. Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.
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     VMware AirWatch®
By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
Tags : collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
     Collaborative Consulting
By: Infor     Published Date: Jan 03, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media
     Infor
By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media
     Infor
By: SAP     Published Date: Dec 04, 2015
Download this whitepaper to see how advanced technologies such as big data, cloud computing, mobile devices, and enterprise access to in-memory platforms, predictive analytics, and planning software can help CFOs make better and more sophisticated use of data, influence decisions, and take practical, timely action.
Tags : finance function, finance, cfo, big data, cloud computing, mobile, in-memory platforms, predictive analytics
     SAP
By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
Tags : demandware, social, millennials, impressions, social media, social influence
     Salesforce Commerce Cloud
By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
Tags : responsive web design, adobe
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Workforce Software     Published Date: Jun 04, 2015
This paper helps outline some of the ways to control BYOD risks and outlines other factors that influence your decision to establish a BYOD policy. Like Cloud-based software delivery, BYOD presents such compelling advantages over the traditional approach that its emergence as the dominant mobile strategy appears to be a question of “when” rather than “if.”
Tags : workforce software, byod, enterprise applications, mobile strategy, mobile devices, it management
     Workforce Software
By: Salesforce Commerce Cloud     Published Date: Sep 13, 2016
What makes millennial customers loyal? Reaching millennials isn’t your biggest retail challenge, it’s retaining them. 38% of businesses say they’re agile enough for millennials. How do you compare? Find out by downloading our latest research paper.
Tags : demandware, social, millennials, impressions, social media, social influence
     Salesforce Commerce Cloud
By: Schneider Electric     Published Date: Mar 14, 2017
This whitepaper discusses the key factors that influence both battery and UPS life; and provides some simple recommendations and guidelines to help you manage your single phase UPS to maximize the life and overall availability.
Tags : ups, ups management, ups lifecycle, battery, battery life, lifecycle management
     Schneider Electric
By: ThingWorx     Published Date: Dec 03, 2015
If you’re a developer or tech leader looking to influence executive buy-in on IoT, here are some tips that can tilt the balance in your favor.
Tags : thingworx, communication, developer, iot, analytics
     ThingWorx
By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
Tags : marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence
     Crowdtap
By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
Tags : cisco, digital, marketing, digital marketing, mobile, content
     Cisco
By: SolidFire_NetApp     Published Date: Oct 10, 2016
This paper introduces five architectural principles guiding the development of the next generation data center (NGDC). It describes key market influences leading a fundamental enterprise IT transformation and the technological trends that support it. The five principles are: scale-out, guaranteed performance, automated management, data assurance, and global efficiencies. Cloud infrastructure delivery models such as IaaS, private clouds, and software-defined data centers (SDDC) are foundations for the NGDC. In an era where IT is expected to ensure productiongrade support with a plethoric flow of new applications and data, these models demonstrate how to eliminate bottlenecks, increase self-service, and move the business forward. The NGDC applies a software-defined everything (SDx) discipline in a traditional, hardware-centric business to gain business advantage.
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     SolidFire_NetApp
By: Reputation.com     Published Date: Jun 20, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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     Reputation.com
By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Tags : profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
     WNS
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