likes and dislikes

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By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
Tags : social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience
     Oracle
By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management
     Oracle
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