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By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Google - SAP     Published Date: Jun 20, 2019
According to SiriusDecisions, 79% of companies miss their forecast by 10% or more. Pipeline management is often mismanaged and sales forecasting often off-base. Getting accurate and reliable information about the state of the deals in your pipeline is the key to a happy sales force. Accurate pipeline information also is the foundation of predictable and reliable sales forecasts. Wouldn’t a sales forecast that’s right all of the time be a boon to your organization? Download our new eBook “Pipeline Management and Forecasting are Key to Improving the Sales Experience” to find out how automated tools, AI, and clean data sets can help you as a sales manager to: ? Eliminate the mid-pipeline “black hole” and find out what’s really going on ? Use signals outside of your CRM to get scarily accurate deal opportunity scores and quarterly forecasts. ? Help align the customer journey with your sales process and get happy customers and happy sales reps
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     Google - SAP
By: VMware     Published Date: May 10, 2012
This online eBook provides insight and advice on how to build an effective disaster recovery strategy in the evolving world of virtual infrastructures, while mitigating the impact of so-called 'Black Swan' events in the datacenter.
Tags : capital, operational costs, vmware virtualization, server virtualization, desktop virtualization, public cloud, private cloud, virtual machine
     VMware
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Sponsored by HP and Intel®     Published Date: Nov 02, 2012
The report outlines the benefits of using HP StoreOnce with NetBackup's integrated Network Data Management Protocol (NDMP) backup capabilities to enhance administrators' abilities to effectively manage NDMP-enabled NAS server backup and recovery.
Tags : back up systems, symantec, netbackup, ndmp, it infrastructure, it management, data management, data center
     Sponsored by HP and Intel®
By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
Tags : unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
     Unica
By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
Tags : online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
     Unica
By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
     Unica
By: Workday     Published Date: Sep 30, 2019
Be a more strategic partner to the business with data-driven HR analytics. Follow these five steps to: Streamline data processes Develop key metrics to answer essential business questions Share timely HR insights across the organization
Tags : workday inc (wday), career development, employee engagement, human capital management, human resource management
     Workday
By: Vision Critical     Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
Tags : vodafone, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research
     Vision Critical
By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
Tags : virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical
     Vision Critical
By: Vision Critical     Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
Tags : kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research
     Vision Critical
By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Tags : roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research
     Vision Critical
By: VeriSign Incorp.     Published Date: Jul 13, 2009
Be sure your site is in compliance with government data regulations by reading about the different data regulatory standards in this white paper. Learn more today!
Tags : verisign, phishing, extended validation, ev ssl, ssl, encryption, online safety, online security
     VeriSign Incorp.
By: Concentric     Published Date: Mar 27, 2009
Email, calendaring, collaboration, and mobility solutions are moving from corporate data centers to service provider networks. Service providers can realize far greater economies of scale than most businesses and deliver higher levels of service to more users at a lower cost; in fact, the fewer the users, the higher cost for each. Concentric Hosted Exchange is a fast, reliable and affordable solution for email, calendaring, collaboration, and mobility based on Microsoft® Exchange Server 2007 Service Pack 1 (SP1) and Microsoft Outlook® 2007. Concentric Hosted Exchange provides all of the benefits of Microsoft Exchange and Outlook 2007 without the up-front infrastructure costs or ongoing overhead.
Tags : concentric, hosted exchanged, email, calendaring, collaboration, mobility, corporate data centers, service provider networks
     Concentric
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Data breaches can carry very serious consequences, such as the revelation in February 2008 that that the Hannaford Brothers chain of supermarkets lost more than four million debit and credit card numbers to hackers. The bottom line is that organizations must implement Data Loss Prevention (DLP) systems to protect themselves against the growing array of threats they face from inadvertent and malicious data leaks from email, instant messaging and other systems.
Tags : trend micro, data breach, dlp, credit cards, breaches, data breaches, data loss prevention, dlp
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
In January of 2008, a random sample of online technical newsletter subscribers at midsize companies (100-5,000 employees) received an email invitation to participate in a survey about data protection solutions use at their organizations. The goal of the survey was to identify sources of and/or reasons for information security breaches, and to better understand how businesses are planning to protect themselves against data leaks. The following report presents top line results of the study.
Tags : trend micro, data breach, smb, midsize, breaches, data breaches, data loss prevention, dlp
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Companies rely on knowledge assets, such as product formulas and customer databases. VPNs and network monitors can protect proprietary information from outsiders; but, they won't do much to prevent access by internal users. With the popularity of wireless networks, USB drives and other portable devices, it's all too easy for insiders to leak key data. This white paper explains how Trend Micro LeakProof 3.0 protects sensitive data at rest, in use, and in motion.
Tags : trend micro, data breach, breaches, data breaches, data loss prevention, dlp, hackers, data leak
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Encryption will help to protect data against unauthorized access by outsiders from lost or stolen devices such as laptops, thumb drives, and other removable media. But it does not protect against the insider threat-employees and contractors with authorized access to data who mistakenly or maliciously leak your most valuable assets.
Tags : trend micro, encryption, laptop, ediscovery, e-discovery, data protection, threats, leaks
     Trend Micro, Inc.
By: VeriSign Authentication Services, now a part of Symantec Corp.     Published Date: Oct 13, 2011
Gaining the trust of online customers is vital for the success of any company that transfers sensitive data over the Web. When shopping online, consumers are concerned about identity theft and are therefore wary of providing untrusted sources with their personal information, especially their credit card details. Other types of online businesses require different but equally sensitive information. People are reluctant to provide their national insurance numbers, passwords, or other confidential personal information, or sometimes even just name, address, and phone number. Perhaps the information will be intercepted in transit, they fear, or perhaps the destination itself is manned by imposters with ill intent.  The result is an abandoned transaction.
Tags : security, ssl, trust, authentication, online security, online business, ssl certificates, ssl certificate
     VeriSign Authentication Services, now a part of Symantec Corp.
By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : bazaarvoice, roi, marketing landscape, social emergence, social media, information online, social strategy, measurable data
     Bazaarvoice
By: Cornerstone OnDemand     Published Date: Sep 12, 2016
As much as we try to avoid it, performance reviews seemingly boil down to last minute gathering of notes and memories, prodded by HR chasing you down to meet deadlines. Sound familiar? The cycle can be broken. In our latest ebook, learn about 5 strategies that help you have a more effective performance review season. Learn how to: • Align employee goals to company goals • Provide continuous feedback and coaching • Tie performance reviews to learning opportunities • Use all of the data collected to make informed and actionable decisions Avoid the performance review spiral, download 5 Strategies for More Effective Performance Reviews today!
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     Cornerstone OnDemand
By: NetApp     Published Date: Nov 01, 2009
This ESG paper outlines the considerations for architecting an efficient SAN data storage infrastructure with a focus on the NetApp solutions for increased utilization, improved performance and streamlined protection to reduce operational costs.
Tags : netapp, esg, storage efficiency, san environments, data storage infrastructure, data center, multiprotocol unified storage, data reduction
     NetApp
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