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By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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     Marketo
By: SAS     Published Date: Jun 05, 2017
Analytics is now an expected part of the bottom line. The irony is that as more companies become adept at analytics, it becomes less of a competitive advantage. Enter machine learning. Recent advances have led to increased interest in adopting this technology as part of a larger, more comprehensive analytics strategy. But incorporating modern machine learning techniques into production data infrastructures is not easy.Businesses are now being forced to look deeper into their data to increase efficiency and competitiveness. Read this report to learn more about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated both organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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     SAS
By: SAS     Published Date: Jun 05, 2017
"The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights. "
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     SAS
By: Host Analytics     Published Date: Jun 05, 2017
Best-in-class firms have realized that budgeting, planning and reporting can't ALL be done with Excel. And running a successful business starts with effective planning and performance management, and the data you generate during these critical processes is among the most important and sensitive in your organization. A miscalculation, oversight, or a security breach could be financially devastating. By recognizing the 5 signs of Excel abuse, and making the necessary changes, best-in-class organizations can: -streamline planning and performance management -keep sensitive data secure -significantly reduce the potential for human error
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     Host Analytics
By: IBM     Published Date: May 23, 2017
IBM DB2 with BLU Acceleration helps tackle the challenges presented by big data. It delivers analytics at the speed of thought, always-available transactions, future-proof versatility, disaster recovery and streamlined ease-of-use to unlock the value of data.
Tags : cloud strategy, database projects, disaster recover, geographic reach, large database, ibm, analytics, management optimization
     IBM
By: OnBase by Hyland     Published Date: May 16, 2017
The role of enterprise content management (ECM) as a centralized document repository is well established. However, the value of ECM increases exponentially when it is leveraged as an information hub between line-of-business (LOB) systems to facilitate key processes, keep data in sync and maximize investments in existing applications.
Tags : hyland, ecm, document repository, enterprise information hub, automated business processes
     OnBase by Hyland
By: VMware     Published Date: May 10, 2017
What is a digital workspace and what does it take to create one? If we break it down, the workspace is a portal for end users into all of their apps and online services that they canseamlessly and securely access across devices and locations. But what makes the workspace of today different from the desktop or mobile device of the past? And how can you move forward with delivering a digital workspace? Download this solution brief to learn how VMware® Workspace™ ONE™is designed to deliver a digital workspace that integrates device management, application delivery, and identity management into a single platform on your terms, via your data center, in the cloud, or through a combination of the two. This workspace can be accessed by your end users across devices and locations and be centrally secured and supported to streamline management and improve the quality of services you deliver across the entire organization.
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     VMware
By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data optimization, audience engagement, business strategies, customer engagement, business potential
     Akamai Technologies
By: Oracle     Published Date: May 05, 2017
Many companies today have relegated their sales organizations to the end of the line of data intelligence and technology investments.
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     Oracle
By: Teradata     Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online. To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     Teradata
By: Teradata     Published Date: May 02, 2017
Constellation Research presents case studies of two companies that cut costs, gained flexibility, and eased administration by adding cloud data warehouse capacity to their on-premises environment. Both of these deployments: • Solved problems and yielded expected and unexpected benefits • Required some adjustments to administrative processes and expectations • Led to hybrid architecture as being an invaluable aspect of their respective data warehousing strategies Download the case studies now to explore each company’s journey, understand recurring themes, and walk away with actionable insights.
Tags : cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
     Teradata
By: IBM     Published Date: Apr 27, 2017
It’s hard to grow your business if you can’t see what’s coming next. What will the demand be for a specific product or service and how should you adjust production? What revenue can be expected and from which channels? Where are the best areas to expand your business? Predictive analytics can provide the answers executives, analysts and business managers need to reduce costs, operate more efficiently and increase the bottom line. Join IBM SPSS and guest Mark Lack, Manager of Strategy Analytics and Business Intelligence with industrial products company Mueller Inc. for a look at how to decrease costs and improve your business’ profitability with predictive analytics. You’ll learn how Mueller extends the value of its Big Data environment by applying predictive techniques to accurately forecast sales, prevent fraud and reduce losses from damaged inventory, saving the company significant time and money.
Tags : predictive analytics, fraud detection, increase revenue, decrease costs, customer retention, hr efficiency, advanced analytics
     IBM
By: SAS     Published Date: Apr 25, 2017
But if you can’t explain how you got the answer, or what it means, it’s no good. Most self-service BI solutions can only display what has already happened, through reports or dashboards. And most have a predefined path of analysis that gives users very little creative freedom to explore new lines of thought. To maintain competitive advantage, your BI solution should allow business users to quickly and easily investigate and interrogate the data to find out why something happened – to uncover the root cause behind the “what.”
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     SAS
By: SAS     Published Date: Apr 25, 2017
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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     SAS
By: Alteryx, Inc.     Published Date: Apr 21, 2017
As a financial services provider, you have probably invested hundreds of thousands, if not millions of dollars, in building an analytic infrastructure. But, do your line-of-business analysts and managers have access to the data and insights they need, when they need them? Three ways Alteryx can help you improve customer experience, manage risk and increase operational efficiency Case studies on how your peer financial services companies are using self-service data analytics for a competitive edge
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     Alteryx, Inc.
By: IBM     Published Date: Apr 18, 2017
The data integration tool market was worth approximately $2.8 billion in constant currency at the end of 2015, an increase of 10.5% from the end of 2014. The discipline of data integration comprises the practices, architectural techniques and tools that ingest, transform, combine and provision data across the spectrum of information types in the enterprise and beyond — to meet the data consumption requirements of all applications and business processes. The biggest changes in the market from 2015 are the increased demand for data virtualization, the growing use of data integration tools to combine "data lakes" with existing integration solutions, and the overall expectation that data integration will become cloud- and on-premises-agnostic.
Tags : data integration, data security, data optimization, data virtualization, database security, data analytics, data innovation
     IBM
By: IBM     Published Date: Apr 18, 2017
Are you looking to add new data domains or solve new business problems? IBM InfoSphere MDM comprises a complete MDM suite with multi-domain MDM capabilities and built-in domain patterns. IBM offers several editions of InfoSphere MDM, each designed to integrate with your existing architectures and business processes. You can choose the platform that best meets your immediate and long-term needs.
Tags : cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
     IBM
By: IBM     Published Date: Apr 18, 2017
Learn from this TDWI paper how right-sized information governance can improve the success of data warehousing or big data analytics initiatives, and how a chief data officer can help organizations to appreciate the value of data and its importance to their decisions and operations.
Tags : system integration, data governance, data optimization, data efficiency, data currency, data lineage, data security, data integration
     IBM
By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
     Adobe
By: Citrix ShareFile     Published Date: Apr 14, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: • Exchange confidential client files and emails with superior encryption and security. • Offer a more professional solution compared to password-protected PDFs. • Improve your customer service with cutting-edge technology at an affordable price.
Tags : client engagement, data security, confidential data, data protection, email security, customer service
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Apr 14, 2017
With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you: • Exchange confidential client files and emails with superior encryption and security. • Offer a more professional solution compared to password-protected PDFs. • Improve your customer service with cutting-edge technology at an affordable price.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection, accounting protection
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Apr 13, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat you are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
Tags : cloud initiative, personal security, personal device, password protection, security, data encryption
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Apr 13, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat you are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
Tags : data encryption, personal security, client security, cloud initiative, password protection
     Citrix ShareFile
By: Comcast Business     Published Date: Apr 13, 2017
The Internet of Things is perhaps one of the most transformative technologies of our time. The ability to connect devices and services to increase efficiencies, streamline operations and reduced manual labor has permeated multiple facets of our lives, enabling us to interact with technology and data in ways previously thought impossible. Download now!
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     Comcast Business
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