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By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
Tags : digital experience, ibm digital, digital experience software
     Group M_IBM Q1'18
By: Group M_IBM Q418     Published Date: Nov 13, 2018
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms. Specifically, they erroneously believe that their best option is to execute the applications either on standalone or virtualized on x86 servers. RFG finds that there are 10 compelling reasons why an IBM LinuxONE solution is superior to an x86 one, including the fact that LinuxONE is a better, more economical choice.
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     Group M_IBM Q418
By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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     SundaySky
By: TIBCO Software     Published Date: Feb 14, 2019
Digital business initiatives have expanded in scope and complexity as companies have increased the rate of digital innovation to capture new market opportunities. As applications built using fine-grained microservices and functions become pervasive, many companies are seeing the need to go beyond traditional API management to execute new architectural patterns and use cases. APIs are evolving both in the way they are structured and in how they are used, to not only securely expose data to partners, but to create ecosystems of internal and/or third-party developers. In this datasheet, learn how you can use TIBCO Cloud™ Mashery® to: Create an internal and external developer ecosystem Secure your data and scale distribution Optimize and manage microservices Expand your partner network Run analytics on your API performance
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     TIBCO Software
By: TIBCO Software     Published Date: Feb 14, 2019
Digital business initiatives have expanded in scope and complexity as companies have increased the rate of digital innovation to capture new market opportunities. As applications built using fine-grained microservices and functions become pervasive, many companies are seeing the need to go beyond traditional API management to execute new architectural patterns and use cases. APIs are evolving both in the way they are structured and in how they are used, to not only securely expose data to partners, but to create ecosystems of internal and/or third-party developers. In this datasheet, learn how you can use TIBCO Cloud™ Mashery® to: Create an internal and external developer ecosystem Secure your data and scale distribution Optimize and manage microservices Expand your partner network Run analytics on your API performance
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     TIBCO Software
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: ABB     Published Date: Mar 21, 2019
European energy markets are undergoing many changes in order to adapt themselves to dynamically-evolving market conditions. Renewable generation capacity continues to rise in the Western European market, bringing more intermittency to the power system. Meanwhile, conventional power plants, fuelled by coal, lignite or uranium, are being decommissioned more often among western countries, affecting the security of supply and reserve margin levels. These changes need to be introduced and maintained by system operators, and each country has a slightly different approach to the challenges.
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     ABB
By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Jan 18, 2019
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms.
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     Group M_IBM Q119
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q2'19
By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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     Claravine
By: Visier     Published Date: Jan 25, 2019
John Schwarz founded Visier to address what he saw as the major failing of business intelligence and big data analytics. He had a front row seat in this market while leading Business Objects, the largest global business intelligence provider (acquired by SAP). John and co-founder Ryan Wong’s vision was to completely reinvent the approach to analytics, providing instant and complete, domain-specific applications to business leaders, answering their important strategic questions and leading them to adopt best management practices. Their applied business analytics project is working. Today, more than a hundred blue chip companies have selected Visier as their people strategy platform and are achieving incredible results. And that’s just the beginning.
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     Visier
By: CyrusOne     Published Date: Jul 05, 2016
Many companies, especially those in the Oil and Gas Industry, need high-density deployments of high performance compute (HPC) environments to manage and analyze the extreme levels of computing involved with seismic processing. CyrusOne’s Houston West campus has the largest known concentration of HPC and high-density data center space in the colocation market today. The data center buildings at this campus are collectively known as the largest data center campus for seismic exploration computing in the oil and gas industry. By continuing to apply its Massively Modular design and build approach and high-density compute expertise, CyrusOne serves the growing number of oil and gas customers, as well as other customers, who are demanding best-in-class, mission-critical, HPC infrastructure. The company’s proven flexibility and scale of its HPC offering enables customers to deploy the ultra-high density compute infrastructure they need to be competitive in their respective business sectors.
Tags : environment, cyrusone, best practices, productivity, flexibility
     CyrusOne
By: IBM     Published Date: Jun 25, 2018
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel. Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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     IBM
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
Tags : 2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
     Selligent Marketing Cloud
By: TeamQuest     Published Date: Sep 05, 2014
TeamQuest Director of Market Development Dave Wagner and Chris Lynn, Safeway's Capacity Manager and Performance Analyst, cover the application of automatic, exception-oriented analytics to a wide variety of IT and business metrics in order to simultaneously optimize service performance and IT cost. Multiple conceptual approaches are shared, including pros and cons. Most of the presentation includes real examples by which Safeway has integrated performance, capacity, business, and power data into an automated optimization process spanning 1000s of servers and virtual servers and their applications.
Tags : automated analytics, automated optimization, it cost, power data
     TeamQuest
By: Sage     Published Date: Nov 28, 2017
"Your business may be competitive and successful today, but how will it perform in the future? It’s all too easy to be immersed in—perhaps even obsessed by—your daily operations. That’s why thinking about what your business and the market will look like one year, five years, even a decade from now needs to be a critical part of your thinking. It’s all about looking ahead, about being proactive. Marching confidently into the future requires a solid foundation for that empire you’re building. That’s why your planning efforts need to include a dedicated exploration into the types of innovative, evolving technologies that will accommodate the business of the future. This eGuide addresses the essential business principles that will always apply regardless of the stage your business is in. This resource helps you focus on the key points that should put you well on the way toward future-proofing your business."
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     Sage
By: Tricentis     Published Date: Mar 13, 2018
Despite all your planning, the release made it to market with some significant bugs, and your company has had to run damage control. Now you’re getting questions about what went wrong, and before you know it, the blame game is in full force, with your developers and testers pointing fingers at one another. So what happened? Whose fault was it really? And what can you do better next time? The truth of the matter is, at a time when the stakes for software development are higher than ever (and only continuing to rise), the blame game simply isn’t going to cut it. And if you’re operating in a true DevOps environment, the finger pointing should never even happen in the first place.
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     Tricentis
By: Tricentis     Published Date: Mar 13, 2018
Hitting your go-to-market timelines depends on quality testing completion and approval. Whether your organization still employs a waterfall model or has adopted the DevOps or agile methodology, testing has the final say in acceptance for software launch. Metrics shared between testing and other stakeholders can reduce bottlenecks and help your team reliably hit delivery dates with exceptional quality.
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     Tricentis
By: Citrix     Published Date: Jun 15, 2018
The ADC market continues to evolve, with various new cloud-integrated and software-centric use cases having arisen. This report provides infrastructure and operations leaders with a snapshot of the market's transition and profiles vendors representative of emerging and very different approaches.
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     Citrix
By: Dynatrace     Published Date: Apr 16, 2018
Application performance management (APM) is an IT discipline that continues to evolve as new technologies appear. The new wave of microservices architecture and containerization has led to what is referred to as cloud-native development, and this approach has one of the fastest adoption rates of any new technology we have witnessed. With cloud-native environments there is the need to monitor and manage these new types of applications, but the challenge is that they are quite different from traditional monolithic systems. This report delves into what the differences are, how these affect how they are monitored, and how a new generation of vendors have stepped up and introduced novel solutions to meet these challenges. We also examine the incumbent leaders in the APM market that have transformed their solutions to expand and cover cloud-native environments.
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     Dynatrace
By: Oracle OMC     Published Date: Nov 30, 2017
This white paper shares insights gleaned from Demand Gen Report’s own research, along with interviews with industry experts, to dispel five common myths associated with marketing automation. In doing so, it highlights the benefits of using this type of system, explores what it takes to unlock its range of potential, and explains how to apply marketing automation for personalized, buyer-centric marketing.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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     Oracle OMC
By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
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     SAS
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