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By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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     Google Analytics 360 Suite
By: Zendesk     Published Date: Jan 19, 2018
The future is unknown and the unknown can be both exciting and frightening. Thankfully, we believe Gartner’s new report, “Predicts 2018: CRM and Customer Experience”, can help prepare your business for the evolving world of CRM and the customer experience. According to Gartner, “By 2020, the CRM application software market will overtake the data management market, thus becoming the largest of all software markets.” With this in mind, it’s important for application leaders to take action to avoid losing out. Learn how you can plan your customer service organization more strategically and maximize your business' efforts.
Tags : customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent
     Zendesk
By: CBRE     Published Date: Aug 02, 2017
Scoring Tech Talent is a comprehensive analysis of labor market conditions, cost and quality for highly skilled tech workers in the U.S. and Canada. The 50 largest markets were ranked according to their competitive advantages and appeal to tech employers and tech talent. The analysis also provides insight into the quality of tech talent, their demographics and how tech talent growth patterns are impacting cities and real estate markets. Download the report to see the full ranking of the top-50 tech talent markets in the U.S. and Canada. Below, explore the markets using our new Tech Talent Analyzer or sign up for our upcoming webinar.
Tags : workforce, recruitment, tech recruitment, labor market
     CBRE
By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
     Sprinklr
By: Progress     Published Date: Jan 22, 2019
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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     Progress
By: WorkBook from Deltek     Published Date: Apr 26, 2018
Digital transformation (DX) is fundamentally changing enterprise resource planning (ERP) — allowing businesses to transform their decision making, which is enhancing their business outcomes significantly as we enter the digital economy. Digital transformation is an enterprisewide, board-level strategic reality for companies wishing to remain relevant or maintain or enhance their leadership positon in the digital economy. Digitally transformed businesses have a repeatable set of practices and disciplines that are used to leverage new business, 3rd Platform technology, and operating models to disrupt businesses, customers, and markets in pursuit of business performance and growth. DX is driving businesses to rethink their technology strategy, and that includes moving beyond their legacy ERP and back-office systems.
Tags : global, saas, cloud, psa, erp, applications, vendor, assessment
     WorkBook from Deltek
By: Madden Communications     Published Date: Sep 28, 2017
More sales. Cost efficiency. Higher profits. – Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them. Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably. It entails, however, embracing new ways of thinking that can involve “unlearning” the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.
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     Madden Communications
By: Epicor Software Corp     Published Date: Nov 07, 2017
Every manufacturing company has aspirations to grow. Growth is exciting, yet it can also be challenging. Arm yourself with the right enterprise applications and technology, and consider cloud ERP software as an important component of your arsenal as you strive for growth and battle for market share. This report from Mint Jutras—an independent research and advisory firm that specializes in analyzing the business impact of enterprise solutions—highlights how cloud applications allow businesses to grow by: • Quickly expanding into new territories • Tightening compliance and governance • More effectively implementing standard processes • Achieving greater visibility into the enterprise Download the Mint Jutras report today to learn how cloud ERP from Epicor can help your business grow.
Tags : erp software, cloud erp, manufacturing, epicor erp, cloud applications
     Epicor Software Corp
By: Anaplan     Published Date: Sep 07, 2018
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Sep 07, 2018
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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     Anaplan
By: Anaplan     Published Date: Apr 02, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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     Anaplan
By: Anaplan     Published Date: Apr 02, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Apr 09, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Apr 09, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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     Anaplan
By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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     Ahead
By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
As enterprises work to replicate the development agility of internet companies and innovate in highly competitive markets, application development has grown increasingly complex. The large, monolithic codebases that traditionally power enterprise applications make it difficult to quickly launch new services. Siloed and potentially distributed development and operations teams present organizational alignment problems. On top of this, users are more demanding than ever – enterprises need to scale effectively and monitor deployments to ensure customers are provided with high performance and a consistent experience. Of course, all this needs to be done while providing always-on service availability.
Tags : microservices, mongodb, optimization, applications, astute
     AstuteIT_ABM_EMEA
By: HireVue     Published Date: Mar 01, 2019
Time to fill has nearly doubled in the last 10 years. Fewer candidates are on the market, and those that are don’t stay there long. Imagine if you could achieve same day hiring - a zero day time to fill. IN THIS EBOOK, YOU'LL LEARN: • How to achieve a zero day time to fill, filling requisitions the same day they open • Why you don’t need to sacrifice hiring speed for new hire quality • The simple tech stack that empowers same day hiring • How to earn the necessary buy-in from hiring managers • You’ll also see this approach in action at two different companies, and how they achieved a zero day time to fill. Download the free eBook now
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     HireVue
By: BigCommerce     Published Date: Feb 13, 2018
For many years, the Magento ecommerce platform has been the retail inudtry go-to running an enterprise online store. However, when most businesses first made Magento their solution of choice, it was the only viable option out there. Today, Magento is no longer the only option in the mid-market and enterprise retail sectors. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited prodcuts, industry-leading average uptime of 99.99% and 100% during Cyber Week, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
Tags : bigcommerce, magento, ecommerce, shopify, shopping cart, website, dropshipping, amazon, ebay, google shopping, demandware, wesbite design, ecommerce website, best ecommerce, omnichannel, b2b ecommerce, erp, payment gateway, saas, sell online
     BigCommerce
By: Alight Solutions     Published Date: Jul 17, 2018
As much as moving to the Cloud has been a hot trend over the past several years with Human Capital Management systems, in today’s world, financial management systems are not far behind. We’re starting to see the activity significantly ramp up within the financial management system space. So much so, that according to research done by Gartner, the Cloud is expected to become the dominant deployment model across all areas of financial management applications by 2025. Spending on cloud or SaaS-based applications will increase from 30% of the total market spend in 2015 to 47% by 2020. So which financial systems are organizations shifting to the cloud model and why is this happening—aside from following the trend in HR? Download now to learn more -
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     Alight Solutions
By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
Tags : retail marketing, esp, email marketing, marketing technology
     Bluecore
By: TIBCO Software     Published Date: Oct 03, 2018
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today's market. Now there has been a shift away from these "black box" applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
Tags : artificial intelligence, machine learning, dynamic pricing, predictive claims, real-time fraud, contextual customer experience, operational effectiveness
     TIBCO Software
By: TIBCO Software     Published Date: Mar 04, 2019
In this podcast, Mark Hudson, event processing specialist in the office of the chief technology officer at TIBCO Software, discusses current financial industry challenges and the smartest ways of dealing with them. He explores the key elements missing from most of today’s solutions, and analyzes the business costs of regulation. Mark also explains how trade surveillance compares to market risk and payment surveillance and shares TIBCO’s uniquely effective approach to the industry. Podcast produced and edited by EM360.
Tags : trade surveillance, machine learning, fraud management
     TIBCO Software
By: Zerto     Published Date: Oct 08, 2018
IT professionals are under tremendous pressure to ensure IT Resilience and that business technology services are protected and available 24/7. In this webinar, Forrester’s Senior Analyst, Naveen Chhabra, explores the practices and technologies that have evolved to become the tech infrastructure needed to help organizations achieve true IT resilience and giving IT the tools they need. You will hear about: The state of the IT Resilience market.New and evolving approaches and technologies that are leading organizations to solve for IT resilience.The tools IT needs in order to focus on modernization and building a solid cloud strategy.
Tags : it resilience, business technology, forrester, tech infrastructure
     Zerto
By: Oracle     Published Date: Oct 20, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make bette
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     Oracle
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