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By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
Tags : ibm, ibm institute for business values, c-suite study, cmo, media, entertainment
     IBM
By: Genesys     Published Date: Feb 21, 2018
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Get the complimentary report now to: • Compare contact center vendors and see which quadrant they are aligned to • Review the latest market outlook including on premise and cloud deployment choices • Learn what critical capabilities to consider when evaluating solutions and legacy system replacement For the ninth year, we are honored to be positioned as a leader in the 2017 Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide. Gartner placed Genesys highest amongst all vendors in ability to execute and completeness of vision. We believe this unique position validates our mission to power the world’s best customer engagement solutions for organizations of all sizes, both in the cloud and on premise.
Tags : gartner, contact center, infrastructure, magic quadrant
     Genesys
By: Genesys     Published Date: Feb 22, 2018
Get Gartner’s Complete Analysis of The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Get the complimentary report now to: • Compare contact center vendors and see which quadrant they are aligned to • Review the latest market outlook including on premise and cloud deployment choices • Learn what critical capabilities to consider when evaluating solutions and legacy system replacement For the ninth year, we are honored to be positioned as a leader in the 2017 Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide. Gartner placed Genesys highest amongst all vendors in ability to execute and completeness of vision. We believe this unique position validates our mission to power the world’s best customer engagement solutions for organizations of all sizes, both in the cloud and on premise.
Tags : gartner, contact center, infrastructure, magic quadrant
     Genesys
By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
Tags : research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
     Sprinklr
By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
Tags : cgt, analytics, consumer goods, distribution channels, advanced analytics
     IBM
By: IBM     Published Date: Oct 17, 2017
Banks today are continuously challenged to meet rigorous regulatory requirements. They must implement strict governance programs that enable them to comply with a wide variety of regulations stemming from the financial crisis that began in 2007, including the DoddFrank Act, Basel Committee on Banking Supervision regulations, the General Data Protection Regulation (GDPR), the Revised Payment Services Directive (PSD2) and the revised Markets in Financial Instruments Directive (MiFID2). Many of these new regulations are spurring banks to rethink how data from across the enterprise flows into the aggregated risk and capital reports required by regulatory agencies. Data must be complete, correct and consistent to maintain confidence in risk reports, capital reports and analytical analyses. At the same time, banks need ways to monetize, grant access to and generate insight from data
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     IBM
By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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     Datastax
By: Host Analytics     Published Date: Aug 01, 2017
There's a shift in the landscape of corporate performance management (CPM). The market is shifting to cloud-based vendors and moving companies like Host Analytics into the Leaders quadrants and shifting mega vendors out of it. We believe the 2017 Gartner Magic Quadrants for Financial and Strategic CPM reports are guaranteed to shake up the market and shape the coming year. These reports provide valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner reports to learn: -Why cloud has become the preferred deployment model -Who the key vendors are and how they compare -Why mega vendors no longer dominate the market -Best practices in evaluating and selecting a vendor
Tags : gartner mq
     Host Analytics
By: Host Analytics     Published Date: Aug 01, 2017
Cloud financial corporate performance management solutions help the office of finance manage the financial close and apply appropriate controls throughout the accounting cycle. Application leaders should use this Magic Quadrant to identify vendors that are a good match for their business needs. The 2017 Gartner Magic Quadrant for Strategic CPM solutions provides valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria. Download the Gartner report to learn: Why cloud has become the preferred deployment model Who the key vendors are and how they compare Why mega vendors no longer dominate the market Best practices in evaluating and selecting a vendor
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     Host Analytics
By: Oracle + Dyn     Published Date: Jun 27, 2017
"Nearly all (89%) organizations report experiencing an internet disruption in the past year. Over a third of them said it was ""crippling"" to their business. With a diversified network and the volatility of the internet on the rise, it’s time to understand where your infrastructure is most at risk and how can you build for resilience. This 2017 Spiceworks Research Report gets to the heart of the matter. Download the research and learn: · Leading causes of internet disruptions · A benchmark of “time to resolution” and its impact on productivity and resources · Top 5 strategies organizations deploy to achieve digital resilience Get the research! "
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     Oracle + Dyn
By: Resonate     Published Date: May 30, 2018
A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs and values aligned with their own. Marketing leaders should read this report to learn how to identify and prioritize relevant values that resonate with their consumers, authentically integrate those values across the organization, and help build the evidence-based case to earn consumers' and stakeholders' trust.
Tags : 
     Resonate
By: SpyCloud     Published Date: Mar 30, 2018
Because of widespread password reuse, Account Takeover (ATO) attacks have become an extremely lucrative business for cybercriminals. Organized crime rings are performing ATO attacks at a massive scale by leveraging botnet-infected armies to attempt credential-stuffing attacks against various web and mobile applications. Cyber criminals exploit compromised accounts for financial gain by pilfering financial or personally identifiable information (PII) directly or by selling access to these accounts on underground markets. Download our report to understand: The Underground economy driving these attacks The tools criminals are using to automate ATO Remediation Strategies to prevent ATO in your organization
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     SpyCloud
By: gyro     Published Date: Jul 05, 2018
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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     gyro
By: Centrica Business Solutions     Published Date: Aug 14, 2018
The energy landscape is changing and this is creating opportunities for how businesses use and manage energy. We wanted to understand the experience businesses are having, how they are adapting to the changing energy market and how this compares to their peers. We researched over 1,000 energy decision-makers in large organizations across six countries and The Energy Advantage Report is the outcome. It identifies how businesses are gaining competitive advantage through their energy strategies and solutions and provides practical advice on how to get more from energy.
Tags : energy, advantage, report, business, growth
     Centrica Business Solutions
By: Systemware     Published Date: Sep 07, 2018
Five key trends are shaping the enterprise content management (ECM) space. New business objectives, new market imperatives, and new cloud-based platforms compel technology and business decision makers to take a fresh look at their strategy and underlying platforms. This report will help enterprise architecture (EA) professionals make informed decisions about their content management agenda.
Tags : systemware, content management, digital transformation, content cloud, top key trends, intelligent information, data storage, enterprise content management, it management, content services, enterprise architecture
     Systemware
By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Dec 20, 2018
The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q2'19
By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
In Forrester’s evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q3'19
By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q4'19
By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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     Claravine
By: Acoustic     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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     Acoustic
By: Acoustic     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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     Acoustic
By: Wpromote     Published Date: Oct 03, 2019
The results are in! Wpromote is honored to be named a Leader in the inaugural Forrester Wave: Performance Marketing Agencies, Q3 2019. Using a 28-point evaluation, the Forrester Wave report ranks the 12 most significant global digital marketing agencies based on their current service offering and strategic vision. Wpromote’s multichannel performance marketing offering and forward-looking roadmap stood out from the pack. Wpromote earned 5/5 in 14 of Forrester’s evaluation criteria. Download the report to discover how Wpromote performed in all of the criteria.
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     Wpromote
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