market report

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By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
Tags : app annie, google play, user acquisition, optimization, macro trends
     App Annie
By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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     Adobe
By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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     Adobe
By: Adobe     Published Date: Nov 10, 2017
Rapidly changing customer expectations require speedy digital transformation. The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
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     Adobe
By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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     Adobe
By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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     Adobe
By: VMware     Published Date: Sep 06, 2017
"VMware was named a leader again in the IDC MarketScape: Worldwide Virtual Client Computing Software 2016 Vendor Assessment. According to the IDC MarketScape report, “It would appear that the commitment made in 2013 (by VMware) is resulting in solid gains and the strategies that were employed have been effective. These elements, along with reference interviews, provide VMware with a solid rating in the IDC MarketScape. As a result, IDC has placed VMware in the Leaders category in this IDC MarketScape. VMware's position reflects the company's market position and commitment to providing resources to expand its VCC product portfolio as well as supporting software and hardware solutions.” Download a free excerpt of the IDC MarketScape: Worldwide Client Computing Software 2016 Vendor Assessment, available from VMware."
Tags : vmware, idc marketspace
     VMware
By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
Tags : customer engagement, customer experience, customer service
     Moxie
By: Forcepoint     Published Date: May 14, 2019
The constant presence of internal and external threats, along with increased worldwide regulations such as the General Data Protection Regulation (GDPR), have continued to drive the adoption of data loss prevention (DLP) solutions. In the “Data Loss Prevention – Market Quadrant 2018” report, The Radicati Group estimates the DLP market will double from $1.1 billion in 2018 to $2.2 billion by 2022. Once again, Forcepoint has been named a Top Player in this year’s report, citing strengths such as integration with Forcepoint CASB to extend DLP policies into cloud applications and more.
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     Forcepoint
By: Forcepoint     Published Date: Jun 06, 2019
The Radicati Group recognizes Forcepoint as a Top Player in its Data Loss Prevention –Market Quadrant. The constant presence of internal and external threats, along with increased worldwide regulations such as the General Data Protection Regulation (GDPR), have continued to drive the adoption of data loss prevention (DLP) solutions. In the “Data Loss Prevention – Market Quadrant 2018” report, The Radicati Group estimates the DLP market will double from $1.1 billion in 2018 to $2.2 billion by 2022. Once again, Forcepoint has been named a Top Player in this year’s report, citing strengths such as integration with Forcepont CASB to extend DLP policies into cloud applications and more. Read the report to learn more.
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     Forcepoint
By: Forcepoint     Published Date: Jun 06, 2019
The Radicati Group recognizes Forcepoint as a Top Player in its Data Loss Prevention –Market Quadrant. The constant presence of internal and external threats, along with increased worldwide regulations such as the General Data Protection Regulation (GDPR), have continued to drive the adoption of data loss prevention (DLP) solutions. In the “Data Loss Prevention – Market Quadrant 2018” report, The Radicati Group estimates the DLP market will double from $1.1 billion in 2018 to $2.2 billion by 2022. Once again, Forcepoint has been named a Top Player in this year’s report, citing strengths such as integration with Forcepont CASB to extend DLP policies into cloud applications and more.
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     Forcepoint
By: Forcepoint     Published Date: Jun 06, 2019
Forcepoint recognized as a “Top Player” for Web Security Forcepoint is proud to announce that Radicati has identified Forcepoint as a “Top Player” in their Corporate Web Security Market Quadrant for the 11th year in a row. In the report, Radicati noted that, ”Forcepoint offers a powerful web security solution that addresses all key web security concerns and integrates well with additional modules for full cyber-attack protection.” They also cited that, “Forcepoint has some of the most complete and secure application controls in the Web security space. The granularity for Web application controls available in Forcepoint’s solution is leading edge.”
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     Forcepoint
By: Tenable     Published Date: Nov 06, 2018
"Insights and ideas to help you evaluate vendors and improve your security program. Organizations seeking to evaluate vulnerability assessment solutions turn to the “Gartner Market Guide for Vulnerability Assessment” for expert help in navigating the market. Tenable is pleased to provide a complimentary copy of the report. According to Gartner, “the vulnerability assessment (VA) market is mature, but is being challenged by the need to cover changing device demographics and emerging technologies and better represent true risk.” Gartner addresses these considerations and others in the 2018 Market Guide for Vulnerability Assessment, providing insights that will help you evaluate vendors and improve your security program. Topics covered: The scope of the market for vulnerability assessment solutions, common use cases and challenges Recommendations for identifying requirements and vendor selection criteria Changing device demographics and other trends impacting the market and effective v
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     Tenable
By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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     Sprinklr
By: gyro     Published Date: Feb 01, 2019
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
Tags : gyro, b2b decision making, business decisions, advertising
     gyro
By: Zilliant     Published Date: Jan 15, 2019
Zilliant was named a leader in first-ever IDC MarketScape on Price Optimization.
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     Zilliant
By: Blue Prism     Published Date: Mar 15, 2019
Blue Prism, the inventor of the term Robotic Process Automation (RPA) and the market leader in enterprise RPA, recently engaged Knowledge Capital Partners (KCP) to survey their client deployments. We used proprietary KCP research tools, and this report summarizes our findings. Based on finalized quantitative survey results as well as our ever-growing library of qualitative case investigations, the report analyzes the management practices and behaviors that underpin the exceptional value achieved by Blue Prism customers as outlined in our January 2018 report “Robotic Process Automation: Benchmarking the Client Experience.”
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     Blue Prism
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
     Aprimo
By: Oracle     Published Date: Sep 08, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
Tags : analytics, loss prevention, enterprise applications, best practices, networking
     Oracle
By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
Tags : email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends
     Return Path
By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
Tags : adobe, media optimizer, data management, platforms, technology, audience delivery, marketing
     Adobe
By: Adobe     Published Date: Oct 15, 2013
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
Tags : social marketing, forrester, social, listening, reach, depth, relationship
     Adobe
By: join.me     Published Date: Jan 29, 2014
eMarketer reports on multichannel customer services and provides best practices for building retail loyalty
Tags : multichannel customer services, best practices, customer, customer service, retail, retail loyalty, live chat, social networks
     join.me
By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team. To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience. Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following: ? How CRM lead management enhances the customer journey ? How CRM lead management can convert even more sales ? Why Marketo remains a Leader on the strength of its overall platform
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     Adobe
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