market report

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By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
     Brandwatch
By: Marketo     Published Date: Aug 29, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. The full report includes: - Market evaluation and analysis of 22 vendors - Insights for selecting a vendor based on your organization's requirements - Opportunities and challenges faced when deploying digital marketing hubs
Tags : marketo, gartner, magic quadrant, marketing, marketing hubs, digital marketing
     Marketo
By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Oracle     Published Date: Oct 22, 2015
New global research sponsored Oracle Retail challenges retailers to adapt to the modern retail market. Featuring independent survey data from 5,000 consumers worldwide, this report provides a clear view of global expectations and preferences when shopping across channels, devices and boarders.
Tags : oracle, retail, oracle retail, retail marketing, shopping
     Oracle
By: Oracle     Published Date: Jun 20, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
Tags : analytics, loss prevention, enterprise applications, best practices
     Oracle
By: Oracle     Published Date: Jun 20, 2016
In this report Forrester Consulting evaluates the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. The report explores the range of maturity among enterprises that are making this shift to test the hypothesis that companies that leverage cloud commerce intelligently using best practices experience increased business success.
Tags : mobile devices, ecommerce, best practices, productivity
     Oracle
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
The cloud is gaining traction in the enterprise resource planning (ERP) market and most vendors now have a cloud offering. After examining small and medium companies that have implemented cloud ERP, Nucleus found customers were able to achieve substantial benefits, including reduced IT costs, increased employee productivity, and better inventory management. This report analyzes the benefits of cloud ERP and provides examples of how vendors helped their customers increase return on investment (ROI) and reduce total cost of ownership (TCO).
Tags : enterprise resource planning, cloud erp, reduced it costs, return on investment, total cost of ownership, enterprise applications
     Netsuite DWASF Leads Display Q1 2015
By: HP     Published Date: Sep 02, 2015
Service virtualization enables development and test teams to simulate and model the dependencies of unavailable or limited services and data. Voke conducted a survey of 505 participants from technology and non-technology companies to explore their use of service virtualization and its results. Organizations using service virtualization experienced fewer defects, reduced software cycles, and increased customer satisfaction. The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Tags : analytics software, application management, application performance, cloud applications, cloud virtualization, service virtualization
     HP
By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
Tags : marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution
     Bizible
By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
Tags : adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
     Bizible
By: Tenable     Published Date: Sep 14, 2018
"Insights and ideas to help you evaluate vendors and improve your security program. Organizations seeking to evaluate vulnerability assessment solutions turn to the “Gartner Market Guide for Vulnerability Assessment” for expert help in navigating the market. Tenable is pleased to provide a complimentary copy of the report. According to Gartner, “the vulnerability assessment (VA) market is mature, but is being challenged by the need to cover changing device demographics and emerging technologies and better represent true risk.” Gartner addresses these considerations and others in the 2018 Market Guide for Vulnerability Assessment, providing insights that will help you evaluate vendors and improve your security program. Topics covered: The scope of the market for vulnerability assessment solutions, common use cases and challenges Recommendations for identifying requirements and vendor selection criteria Changing device demographics and other trends impacting the market and effective v
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     Tenable
By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
Tags : 
     Iterable
By: NICE inContact     Published Date: Oct 21, 2019
NICE inContact has been recognized as a Leader in the new Gartner report:Magic Quadrant for Contact Center as a Service, North Americafor the fifth consecutive year. NICE inContact achieved the highest and furthest overall position for its ability to execute and completeness of vision. There has never been a better time to modernize to a cloud contact center. Make a smart buying decision with new, independent analysis of leading cloud contact center providers, including NICE inContact.The 2019 Gartner Magic Quadrant Report for CCaaS includes a rigorous, independent evaluation of all the leading cloud providers to help you select the right tech partner for your contact center. Download your complimentary copy of the report that includes: • Gartner’s independent evaluation of the Contact Center as a Service market • Why NICE inContact continues to be named a Leader • Vendor strengths and cautions to aid in your buying process NICE inContact has been recognized as a Visionary with the furthest overall placement for Completeness of Vision in 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. The Gartner report states, “A single contact center application supporting all channels offers better support for familiar tools applied across all interaction-handling scenarios, and the ability to leverage a cloud application ecosystem to build out more customer-centric capabilities.”
Tags : 
     NICE inContact
By: Panasonic     Published Date: Jan 10, 2019
Manufacturing in North America is on the rebound. Part of this is driven by strong economic growth in most global markets. And part by the fact that manufacturers in North America continue to innovate. Looking to the future, manufacturers will be investing in a wide range of disruptive technologies that fuel this innovation. This report examines the trends, attitudes and behaviors toward these disruptive technologies that are determining the present and future of Manufacturing.
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     Panasonic
By: IBM     Published Date: Feb 08, 2008
Empower consumers. Increase productivity. Profitably compete in a saturated market. Today, mid-sized retailers need powerful tools to conquer a turbulent environment. IBM can help with tailored solutions. Click for information and a complimentary copy of National Retail Federations's report, Deeper Customer Insight - an in-depth look at five retail megatrends of 2010.
Tags : market trends, market, sales, sales trends, trends, intelligence, retail, retailing, ibm
     IBM
By: IBM     Published Date: Dec 30, 2008
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
Tags : ibm, enterprise master data management, corporate master data, data integration, enterprise applications, data management
     IBM
By: SEPATON     Published Date: Mar 11, 2008
Forrester evaluates 12 virtual tape library (VTL) vendors across 58 criteria to determine a relative ranking that centers on strength of current offering as well as market strategy.  This report is a must-read for companies considering revising their data protection strategies to include VTL.
Tags : vtl, virtual tape library, backup, recovery, storage, storage virtualization, sepaton
     SEPATON
By: Intuit, Inc     Published Date: Jun 16, 2009
Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.
Tags : intuit, quickbase, project management, available, familiar, inexpensive, immediate, spreadsheets, certification, data management, data consolidation, data, workflow, multi-user access, scalable, data integrity, document management, security, audit, compliance
     Intuit, Inc
By: Progress Software Corporation CEP     Published Date: Oct 23, 2009
IDC Report: Complex Event Processing Opportunity Analysis and Assessment of Key Products Read this excerpt of the 2009 IDC study by Maureen Fleming and Jeff Silverstein looking at complex event processing. The excerpt includes IDC opinion on the market for CEP, what defines CEP and independently profiles Progress Apama, which was ranked "Top CEP Innovator" in the report.
Tags : progress software, idc, complex event processing, business intelligence, cep, mom
     Progress Software Corporation CEP
By: Progress Software Corporation CEP     Published Date: Aug 03, 2009
Forrester Research has named Apama as a standout leader in the complex event processing (CEP) platform market in The Forrester Wave: Complex Event Processing Platforms, Q3 2009 Report. The Report evaluated nine CEP platform vendors based on a comprehensive set of evaluation criteria.
Tags : progress software, idc, complex event processing, apama, business activity monitoring (bam), business process management, bpm, systems and operations management, active databases, business intelligence, cep, mom
     Progress Software Corporation CEP
By: SAS     Published Date: Jun 08, 2017
The underground economy is thriving, thanks in part to new technologies and business models such as digital currencies and online marketplaces for freelance services. SAS fraud specialists reveal how government agencies can uncover these activities – and the tax obligations not reported from them. A former head of compliance for the country’s fourth-largest state workers' comp program describes how a comprehensive analytics program found a tax gap of $718 million and was granted funding to double the team’s size without even asking.
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     SAS
By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Tags : ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research
     IBM Unica
By: IBM     Published Date: Oct 24, 2012
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
Tags : ibm, analytics, online marketing, agility, adaptability, reporting, social measurement, mobile measurement
     IBM
By: IBM     Published Date: Oct 24, 2012
IBM's report of the industry benchmark analysis and the best practices guide to maximize holiday returns.
Tags : ibm, emm, enterprise marketing management, marketing research, shopping season, holiday, e-commerce
     IBM
By: Jobvite     Published Date: Mar 14, 2014
As recruiting continues its evolution into a more marketing focused function, recruiters are increasingly craving enhanced technology that speaks directly to their needs. But getting executive leadership to understand this fact—and invest in recruiting beyond the generic HR suite—is still an uphill battle. If you band with the right alliances, however, and uncover a vendor solution that can deliver the ROI you need while satisfying your IT and reporting requirements, you will make a strong business case that executives will have difficulty denying.
Tags : vendor solution, reporting requirements, business sponsor, hr suites, job seekers, ats, technology requirements
     Jobvite
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