marketing automation

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By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Tags : lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification, lead rating, engagement score
     Eloqua
By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
Tags : eloqua, marketing, marketing automation, sales, sales support, lead volume
     Eloqua
By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : oracle, eloqua, marketing automation simplified, email marketing, demand generation
     Eloqua
By: Eloqua     Published Date: Nov 20, 2013
Faced with an uncertain economy the manufacturing sector needs to gain newfound momentum. That’s why smart companies are automating lead management in the channel to widen their sales network.
Tags : oracle, lead management, eloqua, marketing automation, crm, lead integrations
     Eloqua
By: Eloqua     Published Date: Dec 17, 2013
There’s been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.
Tags : oracle, marketing automation, financial services, financial and insurance services, marketing ideology
     Eloqua
By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
Tags : oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
If you’ve neglected the advantages of marketing automation software because you think implementation will be complex, read this.
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.
Tags : oracle, b2b content marketing, marketing content, content marketing, crm
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management
     Eloqua
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Esker     Published Date: Jun 29, 2017
Accounts receivable (AR) is no second-rate department. Not only is it usually the largest company asset, it deals directly with customers and cash flow — things businesses can’t do without. You'd think internal AR processes would be on the cutting edge of innovation, right? Yeahhh … not so much. While departments like sales, marketing and payroll have embraced the use of software solutions, AR has been slow to catch up, with many still relying on sticky notes, calendar reminders and spreadsheets to manage post-sale collections activities. Read this eBook to discover how automation can: • Be a complementary tool that eliminates tedious tasks • Be multi-dimensional, in that its usage can be extended into other areas of AR • Drive repeat sales and allow you to get paid faster Download the eBook now to discover more about Accounts Receivable Automation!
Tags : accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
     Esker
By: Focus CRM     Published Date: Jan 13, 2011
Whether you work for a small business, a medium-sized enterprise or a huge corporation, there's a solution that will fit the bill. This is a must read comparison guide.
Tags : focus crm, customer relationship management, sfa, sales tools, marketing automation, deployment, pricing
     Focus CRM
By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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     Gameffective
By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
Tags : marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring, nurturing
     Genius Inc
By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
Tags : gleanster, marketing, marketing automation, software, automation software, data
     Gleanster
By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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     Gleanster Research
By: Gleanster Research     Published Date: May 15, 2013
This 30pg report from Gleanster research aggregates findings from a January 2013 survey of 219 organizations. The results explore the evolving demand for tangible justification of marketing spend.
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     Gleanster Research
By: Gleanster Research     Published Date: Aug 01, 2013
The new Marketing Automation Gleansight Benchmark report from Gleanster research is here! Find out how Top Performing organizations are investing in Marketing Automation. This 22 page insight packed market research report features best practices from 220 organizations.
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     Gleanster Research
By: Gleanster Research     Published Date: Aug 30, 2013
According to Gleanster Research, 83% of Top Performing organizations rank the online customer experience as a top 2 source of competitive advantage in 2013. This research study explores success strategies for Web Content Management and Marketing Automation Integration.
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     Gleanster Research
By: Gleanster Research     Published Date: Aug 30, 2013
Delivering a more personalized and engaging customer experience across digital channels is a critical concern for Top Performing organizations. Why? Because Top Performers are 7 times more likely than Everyone Else to recognize the online customer experience as a top three source of competitive advantage.
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     Gleanster Research
By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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     Gleanster Research
By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the switch to marketing automation.
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     Gleanster Research
By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive analyst insight from Gleanster research explores what local marketing automation is and why is it unique & different from traditional campaign execution tools.
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     Gleanster Research
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