measurability

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By: Oliver Russell     Published Date: Oct 05, 2009
Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
Tags : oliver russell, measurability, b2b, b2b marketer, direct marketing, b2b direct marketing
     Oliver Russell
By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
     Flimp Media
By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
Tags : quantcast, digital campaigns, measurability, audience targeting, brand marketers
     Quantcast
By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Tags : search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
     Mediative
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