media marketing

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By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate
     Curalate
By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate
     Curalate
By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing, strategy, content marketing
     Sailthru
By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
     Wayin
By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
Tags : followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing
     FollowAnalytics
By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : paid media management, ad platforms, search marketing, audience targeting, search tools, marketing campaign, marketing budget
     Sponsored by Marin Software
By: Falcon Social     Published Date: Oct 30, 2015
What you need to consider when implementing a social media customer care strategy. • What changes for CS on social • Who gets social customer service right • The necessity of social customer service
Tags : social media customer service, social media customer care, social media customer support, social media and customer service, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
     Falcon Social
By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
Tags : cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
     Falcon Social
By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
     Falcon Social
By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : wayin, social media marketing, real time marketing, branding, consumers, interactive
     Wayin
By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation, marketing automation, marketing analytics
     HubSpot, Inc.
By: Oracle     Published Date: Dec 18, 2012
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market.
Tags : oracle, crm, social media, customer marketing
     Oracle
By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
Tags : sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
     Bronto
By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy
     Act-On
By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : social media, best practices, b2b, marketing, audit, strategy
     Act-On
By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, social media
     Oracle
By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? So you can quickly understand the WHY and then the HOW of Social Media Marketing.
Tags : alterian, social media marketing
     Alterian Inc
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience
     Quantcast
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening, media listening
     Meltwater
By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
     Brandwatch
By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network, media buying, real-time bidding, digital media buys, big data, artificial intelligence, programmatic media buying, always-on marketing, dsp, big data marketing, optimize advertising performance, fixed-price bid models, marketing roi
     Rocket Fuel
By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : social engagement, social media analytics, social media integration, social media listening
     Cision
By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
Tags : cision, social media, reporters, social journalism, marketing, social strategy
     Cision
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