media marketing

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By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing
     Cision
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact
     Cision
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing
     Cision
By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
Tags : cmo, pq media, content, marketing, branding, cmo, media, forecasting
     CMO.com
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.
Tags : act-on, facebook, social, media, rules, engagement, b2b, marketing, search, tags, post, data, feed, news, algorithm, branding, control
     Act-On
By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
Tags : social media, marketing, hashtag, strategy, guide
     Act-On
By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : b2b, social media, marketing strategy, guide
     Act-On
By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : social media, hashtag, marketing, strategy, best practices, guide
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : marketing, social media, strategy, best practices, integrated marketing
     Act-On
By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
Tags : instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram
     AdRoll
By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
Tags : instagram, social media marketing, advertising, digital marketing
     AdRoll
By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media marketing, advertising, digital marketing
     AdRoll
By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Tags : oms, online marketing summit, online marketing, emarketing, strategic marketing
     Online Marketing Summit
By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
Tags : 
     Adobe
By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Tags : customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
     Response Media
By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
Tags : health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony
     Cymfony
By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
Tags : marketing, concent, cgi, cad, digital media, emc, images, artwork, images, plm, brand, image management, roi, return on investment, engineering, rich media, collaboration, media asset, webcast, non-technical marketing
     EMC
By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
Tags : social, social media, one up web, oneupweb, survey, poll, ipod, wii, target, coach, webkinz, myspace, taryn, pronto, starbucks, pleo
     Safe Software
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