mobile marketers

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By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Tags : ibm, mobile, web push, free notifications, marketing, it management
     IBM
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, apps for sports, apps for event marketing, apps for live events
     Phunware
By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
Tags : mobile apps, madp, platform development
     Adobe
By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
     Adobe
By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
     Adobe
By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages, permission-based mobile communications, mobile customer loyalty, push applications, mobile apps, mobile messaging, good push, mobile customer communications, personalized mobile alerts, social push, mobile marketing
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
Tags : urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking, mobile strategy, mobile marketing, audience segmentation
     Urban Airship
By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking them to. As a marketer, it's daunting figuring out how to address this growing challenge. This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
Tags : oracle, marketing, cloud, connected, customer, modern, mobile, email
     Oracle
By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
     IBM
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
     Forrester
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : search, search marketing, mobile marketing, mobile marketing trends, mobility trends
     Adobe
By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
Tags : 
     Adobe
By: Adobe     Published Date: May 15, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
Tags : 
     Adobe
By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
Tags : 
     Adobe
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
Tags : 
     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
Tags : 
     Oracle OMC
By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
     IBM
By: IBM     Published Date: Aug 14, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
Tags : ibm, mobile, marketing, consumer, marketer, mobile channel, revenue
     IBM
By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
Tags : mobile email, mobile email marketing, digital marketing, email marketing strategy
     Silverpop
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
     Adobe
By: Adobe     Published Date: Aug 05, 2014
In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.
Tags : forrester, mobile trends, mobile, digital operations, business value, smartphones, enterprise applications
     Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations
     Adobe
By: Adobe     Published Date: Apr 03, 2015
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions for marketers, including: • How mobile technologies will disrupt entire industries. And what you must do to prepare. • Why mobile moments will shrink to micro-moments. And which strategies you’ll need to integrate. • How mobile wallets will soon take over. And what you can do to seize the opportunities.
Tags : mobile marketing, mobile technology, personalization, mobile wallets, adobe, marketing
     Adobe
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
     Adobe
By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
Tags : mobile impacts, mobile insight, mobile trends, mobile activities
     Adobe
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