modern customer

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By: Cisco     Published Date: Nov 18, 2015
Mobile devices have brought advancements to virtually all aspects of modern life and have had transformative effects on businesses spanning all industries. However, the positive business effects that can be brought about by mobility and "going digital" are not enjoyed as frequently within small and midsize businesses (SMBs) as they are within larger organizations. While potential benefits are there, small and midmarket organizations may have fewer resources available and can find difficulty in realizing the full value of the enterprise mobility infrastructure. Often, organizations find themselves having to make trade-offs between richness of functionality and available resources. The following questions were posed by Cisco to Nolan Greene, research analyst with IDC's Network Infrastructure group, on behalf of Cisco's SMB customers.
Tags : cisco, idc, mobility, network, smbs, networking
     Cisco
By: Salesforce.com     Published Date: Jun 14, 2013
This report, which is the vision report of the mobile app development playbook for application development and delivery (AD&D) professionals, focuses on the changes application developers need to understand if they want to build modern applications that deliver contextual customer experiences.
Tags : mobile applications, application development, contextual experience, customers, technology, multi service endpoints, modernization, software development
     Salesforce.com
By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy
     Sailthru
By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
Tags : oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
     Oracle
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
     Eloqua
By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
Tags : engagement, advocacy, revenue, marketing cloud, oracle, networking
     Oracle
By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
Tags : oracle, marketing, cloud, connected, customer, modern
     Oracle
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Tags : marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
     Marketo
By: Interactive Intelligence     Published Date: Feb 21, 2013
The modern contact center is a company's primary resource for delivering a differentiated customer experience and driving efficient and cost-effective customer satisfaction. Top tier contact centers make regular investments in advanced technologies.
Tags : implementing skills, routing, interactive intelligence, enterprise applications, data management, data center
     Interactive Intelligence
By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
Tags : mobile applications, ecosystem, risk, defense, application, risk
     HP - Enterprise
By: LeadMD     Published Date: Aug 06, 2019
The challenges for modern marketers in their effort to create a delightful customer experience vary from the sheer volume of digital channels to organizing and operationalizing the data they create. Add to that siloed team structures both within departments and cross-functionally and before long marketers begin to scoff at “challenge” and begin to think “impossible”.
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     LeadMD
By: MobileIron     Published Date: Mar 21, 2017
Modern enterprises are rapidly shifting core business processes away from legacy technologies and standardizing on mobile devices and cloud services. As a result, these organizations are quickly outgrowing basic mobile device management (MDM) capabilities and apps like email and calendar. Building a secure mobile and cloud architecture now requires a comprehensive approach to enterprise mobility management (EMM). It requires a unified platform with defense-grade security, massive scalability, a broad ecosystem of technology partners, enhanced Office 365 security, and integrated desktop and mobile management. And it has to provide all of this without locking customers into a proprietary technology stack.
Tags : 
     MobileIron
By: HP Ecommerce     Published Date: Aug 31, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
Tags : 
     HP Ecommerce
By: AWS     Published Date: Jul 24, 2019
What you'll learn in this webinar: Optimize your operations by taking advantage of the modern, scalable cloud infrastructure available on Amazon Web Services (AWS). Migrate your Oracle applications and databases to AWS and get all the benefits of the cloud. Migrating mission-critical Oracle databases and applications to the cloud is complex and you may feel locked into your platform. Amazon Aurora provides commercial-grade database performance and availability at a fraction of the cost. Apps Associates—an AWS Partner Network (APN) Partner and Oracle expert—can migrate enterprise workloads to the cloud, freeing customers to focus on higher-value initiatives. Watch this webinar to learn how to: Run your entire Oracle database and application environment on the cloud Take advantage of lower IT costs on the cloud and reduce your Total Cost of Ownership (TCO) Leverage Amazon Aurora to help satisfy your company’s cloud-first mandate, improve security, and reduce risk
Tags : 
     AWS
By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
Tags : adobe, customer experience, digital, marketing marketers, digital experience
     Adobe
By: Dun & Bradstreet     Published Date: Feb 21, 2017
It is becoming increasingly more obvious that for data to have any real value, it must be in motion. It must flow. “All entities move” Heraclitus added, “and nothing remains still.” These ancient musings have startling relevance to the modern challenges and benefits of Master Data Management (MDM) programs across global enterprises. The entities he referred to were more philosophical in nature, yet it is no coincidence that the entities of our commercial world – customers, vendors, prospects and the relationship between them – are in a constant state of movement and change.
Tags : mdm, data management, data fluidity, movement of information
     Dun & Bradstreet
By: Datastax     Published Date: Aug 15, 2018
In this eBook, we’ll take a look at why DataStax and Azure combine to make the ideal hybrid operational cloud database for the modern application needs of many of our large enterprise customers. The eBook explains how digital disruptors like Microsoft, Komatsu, and IHS Markit are leveraging the DSE+Azure hybrid cloud database to build game-changing applications built for the Right-Now Economy.
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     Datastax
By: Datastax     Published Date: Aug 28, 2018
In this eBook, we’ll take a look at why DataStax and Azure combine to make the ideal hybrid operational cloud database for the modern application needs of many of our large enterprise customers. The eBook explains how digital disruptors like Microsoft, Komatsu, and IHS Markit are leveraging the DSE+Azure hybrid cloud database to build game-changing applications built for the Right-Now Economy.
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     Datastax
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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     Oracle Marketing Cloud
By: Sage Software     Published Date: Oct 23, 2018
Be ready for the future today, with Sage Business Cloud Enterprise Management To manage this growing technology and business complexity, modern ERP is a must for distributors. It’s needed due to: • A need for multiple sales channels, both offline and digital • Ever-growing product portfolios, including offerings that may be customized, complex or bundled • The addition of value-added services, which could include assembly and labelling • Pricing, rebates and the addition of incentives that could drive profitability • Calculation and demand complexity, which increases the need for customer segmentation Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
Tags : bms, enterprise accounting, enterprise intelligence
     Sage Software
By: Box     Published Date: Jun 22, 2018
Like other IT leaders, you know you have to modernize your IT infrastructure to become more productive, efficient, agile and competitive. So what's holding you back? Many organizations are still devoting anywhere from 60% to 80% of their time, energy, human resources and budget to supporting legacy systems rather than develop transformative solutions. Our new eBook, Your 3-step roadmap to IT modernization, will help you align your approach to IT with the way your business works today — and the way you will work in the digital age: • Increased mobility, multiple device formats and distributed workgroups • Greater collaboration with outside organizations, including customers, suppliers and partners • Essential enterprise risk management features such as compliance, legal, security and data governance Here you'll learn the three stages of IT modernization — from realigning your infrastructure to updating business processes — so you take the right steps.
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     Box
By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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     Intel
By: SiteImprove     Published Date: Sep 13, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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     SiteImprove
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