moment

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By: Polycom     Published Date: Dec 18, 2014
A variety of technological, demographic and cultural forces are converging at this unique moment in history and stand poised to revolutionize the workplace of the future. Customers are demanding the ability to access the marketplace from anywhere, anytime and on any device; newer employees now expect the flexibility to collaborate continuously with customers and co-workers; and the future-oriented company is striving to make customer interaction and employee communication as invisible, seamless and intuitive as possible.
Tags : business, video, conference, multicultural, meetings, communication, cio, digital, information, marketplace, global, trends, revolutionize, workplace, future, interactions, customer, employee
     Polycom
By: Polycom     Published Date: Dec 18, 2014
Some people believe high performance teams come together and innovate due to luck—the right people happen to be together in a room at the right time. By reviewing moments in history that resulted in some of our biggest innovations— from the light bulb to the airplane—you will see that luck has very little to do with it. Working to create an innovative environment with high performers is possible in any environment if the proper measures are taken to make it work.
Tags : polycom, risk mitigation, critical thinking, innovation, nurturing, it management, enterprise applications, data management
     Polycom
By: SmartFocus     Published Date: Aug 25, 2015
If your marketing isn’t real-time, it’s out of date. Marketing for the moment is now crucial. Real-time interaction management (RTIM) enables marketing messages to change in real-time when they are opened. The latest innovation in digital marketing. Latest independent report reveals the Strong Performers in the RTIM market.
Tags : it management, data management, data center
     SmartFocus
By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
     Wayin
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: Eloqua     Published Date: Dec 17, 2013
Making Momentum Happen: Change Management for Financial Services and Insurance Marketing.
Tags : oracle, financial services, marketing, insurance marketing
     Eloqua
By: Symantec     Published Date: Nov 30, 2015
Désormais, acheter sur Internet est devenu une seconde nature pour la plupart d’entre nous. Mais à quel moment ce phénomène a-t-il débuté, et sous quelle im-pulsion a-t-il atteint le niveau que nous connaissons aujourd’hui ? Selon plusieurs sources1, il faut remonter à 1994, date du premier achat sur Internet d’une pizza aux peppéroni et champignons avec supplément fromage chez Pizza Hut. Lorsque cette pizza a été commandée et qu’un an plus tard, Amazon vendait son premier livre (« Concepts & Fluid Analogies Creative : Computer Models of the Fundamental Mechanisms of Thought » de Douglas Hofstadter2), nous assistions sans le savoir aux prémices d’une déferlante qui a submergé le réseau. Presque vingt ans plus tard, en 2013, les ventes mondiales sur Internet dépassaient 1,2 trillion de dollars3. Au centre de cette révolution dans nos habitudes de consommation : la confiance
Tags : 
     Symantec
By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
Tags : a/b testing, marketing strategy, campaign testing, roi
     Marketo
By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Tags : meltware, content roi, b2b, customer motivation, data management
     Meltwater
By: Qvidian     Published Date: Jan 20, 2015
Many organizations start the year with positive momentum at their sales kick-off meeting. This guide takes a look at practical tips on how to start the year off right with a successful sales kick-off meeting.
Tags : qvidian, sales, sales kick off meeting, sales strategy, sales execution solutions, sales solutions, sales performance
     Qvidian
By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Tags : forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care
     Crownpeak
By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : revana, seo, search, integration, data, digital marketing, paid seach
     Revana
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: Seamless     Published Date: Jun 18, 2013
HP’s $8 billion write-down. A disappointing IPO from Facebook, Groupon’s famous flameout. These watershed moments have crystallized what we’ve known for a while: Fluff can no longer trump sound operations in terms of a company’s valuation. Organizations must be built on an empirically firm foundation to flourish. And everyone – from investors on Wall Street to customers on Main Street to the SEC– is looking at companies with more scrupulous eyes.
Tags : automation, growth, efficiency, software, process management
     Seamless
By: Seamless     Published Date: Jun 18, 2013
Whether you have been with your company for 30 years or just completed your first week, chances are pretty high that you are endlessly busy and things never seem to slow down. With so much to wrap your head around and the mindset of not skipping a beat, you likely never had a moment to pause, reevaluate the way things were being done and think to yourself, “What is the real method to this madness here and is there a better, more productive and cost-effective way we could be doing it?
Tags : efficiency, productivity, evaluation, performance, automation
     Seamless
By: Workday Netherlands     Published Date: Aug 07, 2018
De hype rondom de cloud is enorm geweest. En dat is ook terecht gebleken. De meeste organisaties werken momenteel al met een cloudservice als onderdeel van hun IT-infrastructuur. Terwijl on-premisesoftware verouderd raakt en hybride oplossingen tekortschieten, maken cloudtoepassingen nieuwe manieren mogelijk om innovatieve oplossingen te leveren. Deze oplossingen zijn praktisch en ze zijn eenvoudig te gebruiken en te beheren. De cloud biedt nu de fundamentele infrastructuur waarop innovatieve organisaties hun bedrijfsactiviteiten kunnen uitvoeren.
Tags : cloud oplossingen, data oplossingen
     Workday Netherlands
By: Deerfield.com     Published Date: Jan 20, 2007
From the moment an email inquiry reaches your company, the clock is ticking.  Read this white paper to learn effective email communication techniques, keeping your customers and prospects engaged with your organization.
Tags : email management
     Deerfield.com
By: IBM     Published Date: May 30, 2008
Many healthcare providers have gone through several challenging years of organizing their electronic records systems. And during that time, consumer-driven healthcare has gained momentum. This executive brief explains how an IBM WebSphere Portal software–based solution can provide a flexible and valuable long-term solution compared to other options, with personalized user experiences that help deliver agile, security-rich access to relevant information.
Tags : healthcare, hospital, medicine, medical, websphere, ibm, ep campaign, ibm ep, web portal
     IBM
By: Systinet     Published Date: Aug 21, 2009
As a strategy for creating a flexible and agile IT, service-oriented architecture (SOA) has gained considerable momentum in recent years, largely due to the advent of standards-based Web services.
Tags : web services security, web services, web service security, information management, business analytics, business metrics, system management software, programming application, service oriented architecture, service-oriented architecture, systinet, it management, platforms
     Systinet
By: Shunra     Published Date: Nov 27, 2007
Effective IT disaster recovery and business continuity planning is essential for every business. All businesses depend on their IT services for moment-to-moment operations. It is vital to ensure that those services are not disrupted due to any disaster. Pre-test your plans in a simulated network.
Tags : testing, disaster recovery, security testing, business continuity, preparedness, natural disaster, shunra, ppi, it management
     Shunra
By: Clarus Systems     Published Date: Mar 18, 2008
The recent momentum of Unified Communications (UC) and the disruptive enabling technology of IP Telephony have created a convergence between Voice Engineering and IT departments that is unprecedented - even since the advent of computer telephony integration. However, despite rapid and significant advances within these technologies, many enterprises, even the early adopters, have not fully embraced the alignment of these two worlds.
Tags : itil, clarus systems, ipt, ip telephony, unified communications, cisco, callmanager, best practices, voice engineering, pdioo, strategies, deployment, operations, day 1, day 2, clarusipc, automated testing, business intelligence, performance management, configuration management
     Clarus Systems
By: Concentra     Published Date: Mar 31, 2008
There is a lot of interest at the moment in Web 2.0, a catch-all term for ways of making websites much more dynamic and socially interactive. What is a pity is that all the jargon about mash-ups and social media might suggest opening up your online presence this way will require lots of investment in arcane or unproven technology.
Tags : concentra, sharepoint, intranet, 2.0, collaboration
     Concentra
By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
Tags : morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media
     MoreVisibility
By: MoreVisibility     Published Date: Jun 04, 2012
Want to maximize your PPC advertising efforts? Take a moment to see what best practices we advise to ensure search engine marketing success.
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     MoreVisibility
By: SAS     Published Date: Aug 03, 2016
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
Tags : best practices, communication, marketing, industry books
     SAS
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