multi channel

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By: Tealeaf     Published Date: Apr 14, 2011
This guide focuses on how to provide a more seamless customer experience for customers transitioning from the website (mobile or fixed) to the customer service center.
Tags : customer experience gap, customer service center, tealeaf, contact center, visibility, online experience, online channel, customer service optimization
     Tealeaf
By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo
     Adobe
By: OpenText     Published Date: Mar 22, 2012
This Aberdeen Analyst Insight highlights the value and strategic deployment methods of multi-channel customer engagement programs (i.e. marketing) that use digital channels.
Tags : digital marketing, marketing, multi-channel marketing, online marketing
     OpenText
By: LogMeIn     Published Date: Jan 15, 2014
Today’s consumer is almost ambivalent when it comes to customer service channels; this generation of shoppers simply wants service their way. Take a look at the 2013 survey of internet shoppers.
Tags : logmein, live chat, e-tailing, multichannel communications, live chat best practices, channel usage, channel satisfaction, chat frequency
     LogMeIn
By: LogMeIn Rescue     Published Date: Oct 21, 2013
This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn. To get ahead, customer support organizations must maintain a focus on using the right measures of success. They need to empower agents to support more customers better, providing them with multiple, integrated communications channels, and they need to be dedicated to delivering the best customer experience regardless of the support request.
Tags : logmein, customer experience, customer support, support, support desk, remote support, remote support technologies, remote support solutions
     LogMeIn Rescue
By: join.me     Published Date: Jan 29, 2014
eMarketer reports on multichannel customer services and provides best practices for building retail loyalty
Tags : multichannel customer services, best practices, customer, customer service, retail, retail loyalty, live chat, social networks
     join.me
By: join.me     Published Date: Jan 29, 2014
Identify trends is multi-channel service and support with a focus on the increase in live chat and social media.
Tags : logmein, engagement, multi-channel, multi-channel service, customer support, live chat, social media, customer experience
     join.me
By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Tags : b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
     Invoca
By: CatapultWorks     Published Date: Apr 30, 2014
In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyer’s journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.
Tags : catapultworks, marketing, informed customers, branding, b2b marketing, b2b sales, buyer's journey
     CatapultWorks
By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications
     Adobe
By: Adobe     Published Date: Nov 16, 2016
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
Tags : adobe, stock, stock image, creative, design
     Adobe
By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
Tags : customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
     Gigya
By: SAP     Published Date: Mar 17, 2016
- Supply Chains are already complex as they are – why on earth would we want to extend them? Because it’s an end-consumer driven economy. We expect to purchase products and services through multiple channels and of course we want to have these products delivered the same day. Of course the product is individualized based on my specific requirements, and yes, it goes without saying, that the products need to be compliant to regulations and standards.
Tags : sap, ted talk, supply chain, digital, data management
     SAP
By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
Tags : programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting
     Turn
By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
     Turn
By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
Tags : programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics
     Turn
By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
Tags : programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics
     Turn
By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
Tags : programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
     Turn
By: Turn     Published Date: Mar 09, 2016
In this Advertising Intelligence Report, you'll learn how to accurately analyze competition within markets and apply that knowledge to your next media buy.
Tags : programmatic, advertising intelligence, competition analysis, dsp, demand side plattorm, multichannel advertising, multichannel advertising
     Turn
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
     Turn
By: Genesys     Published Date: Apr 07, 2017
Contact center infrastructure (CCI) evaluation is a technically complex process. This challenge is further complicated by the different requirements for omnichannel, high availability and integration as part of a customer engagement center (CEC). Get this report now to learn: - 9 critical capabilities for evaluating contact center infrastructure - 3 use cases that reflect most decisions organizations need to make when looking at CCI – multichannel compact suite, high volume call center and customer engagement center - Which vendor scores the highest in 3 use cases across 9 capabilities
Tags : genesys, contact center infrastructure, cci, contact center engagement, cec
     Genesys
By: Epson     Published Date: May 14, 2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer. The next step in this evolution is an omnichannel strategy, now being deployed by some retailers, which presents a consistent shopping experience across mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty programs, personalized recommendations, inventory management, etc.) to improve many aspects of store and enterprise operations. An omnichannel strategy relies on several core and supporting technologies. The key factors in evaluating any omnichannel-enabling solution includ
Tags : 
     Epson
By: ChannelAdvisor     Published Date: Nov 29, 2017
"True e-commerce success hinges on how well you can connect to customers, grow sales and optimize operations across multiple channels. Unfortunately, not all e-commerce platforms are equally effective at streamlining these processes. If your current e-commerce platform is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of moving to a new software platform is much easier than you might think. Complete the self-assessments in this eBook to see if you’re ready to make the switch today."
Tags : ecommerce, retail, ecomerce software, ecommerce platform, marketplace
     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jul 20, 2018
"True e-commerce success hinges on how well you can connect to customers, grow sales and optimize operations across multiple channels. Unfortunately, not all e-commerce platforms are equally effective at streamlining these processes. If your current e-commerce platform is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of moving to a new software platform is much easier than you might think. Complete the self-assessments in this eBook to see if you’re ready to make the switch today. "
Tags : 
     ChannelAdvisor
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