multiple channels

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By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Tags : hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
     Sojern
By: Redstor UK     Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
Tags : digital, transformation, innovation, cloud, business, optimization
     Redstor UK
By: CA Technologies     Published Date: Jan 08, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
Tags : ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement
     CA Technologies
By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
Tags : ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
     CA Technologies
By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
Tags : ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
     CA Technologies
By: Data Stax     Published Date: Oct 14, 2016
Financial services companies engage with customers across multiple channels and across a range of financial products. This wealth of customer information is often stored in isolated data silos. Building a 360° view of the customer can directly impact customer experience and help banks grow customer retention, upsell products and provide compelling interactions. This paper examines the challenges these institutions face when creating a 360° view of every customer interaction, what database requirements the lines of business should look into, and use cases to benefit from by leveraging DataStax Enterprise, the database platform purpose built to power cloud applications.
Tags : datastax, netflix, mint bills, digital, personalization
     Data Stax
By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
Tags : information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering, design, construction, deployment, e-commerce, b2b, on premise, on demand, agility of solution, systems integration, speed, branding
     hybris software
By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
Tags : ibm, retail, customer experience, customer experience survey
     IBM
By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
Tags : ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, enterprise applications
     IBM
By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
Tags : digital customer service, contact center, digital channel, ebook
     Genesys
By: IBM     Published Date: Apr 26, 2017
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"
Tags : b2b commerce, efficiency, online retail, buying cycles, b2b selling
     IBM
By: Datastax     Published Date: Apr 04, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
Tags : datastax, competition, personalization, customer loyalty
     Datastax
By: InReality     Published Date: Feb 11, 2019
Whether they start in-store, on-the-go, or from their couches at home, today’s shoppers travel complex buying journeys, crossing multiple channels and devices— all while expecting retailers and brands to understand them and meet their growing expectations. This new study reveals what motivates in-store shoppers to make a purchase and keep them coming back again and again.
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     InReality
By: Mitel     Published Date: May 18, 2017
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying? Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
Tags : customer experience, sms, email, web chat, social media, mobile
     Mitel
By: Oracle     Published Date: Feb 21, 2018
The new integration demands of cloud, mobile, API and IoT technologies require a unified approach to integration that spans multiple integration channels. As the volume, variety, and velocity of data increases it is becoming more important to maintain effective communication among all elements of the architecture. Planning your cloud, hybrid, and on-premises integration needs? This free e-book will show you how the Oracle Cloud Platform for Integration can help you extend what is possible.
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     Oracle
By: Oracle     Published Date: Feb 21, 2018
A basic chatbot isn’t that hard to build. In JavaScript, write a public REST endpoint to connect a Facebook page to some chat logic (botly is a popular option) and deploy the whole thing to run on a cloud platform. Zoom out to the bigger picture, though, and you see that Facebook is just one channel. If you use Skype, Slack, Kik, and digital voice assistants, you’ll have to build six or eight of these endpoints straight away. And chatbots are being asked to handle ever more complex responses, so you better build on a platform of machine learning and natural language processing to keep up. That’s why the question enterprise developers should be asking is not “Which chatbot service do I start with?” but “Which platform will let me crank out a chatbot today and also support multiple channels and integrate with back-end systems as these chatbots take off?”
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     Oracle
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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     Google Analytics 360 Suite
By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
Tags : marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy
     Marketo
By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : digital assets. adobe, metadata, digital assets, channeling
     Adobe
By: Adobe     Published Date: Mar 02, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
Tags : adobe, stock, image, customer experience, social media, creative production, enterprise
     Adobe
By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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     CA Technologies EMEA
By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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     ttec
By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
Tags : aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy
     Aprimo
By: LogMeIn Rescue     Published Date: Oct 21, 2013
This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn. To get ahead, customer support organizations must maintain a focus on using the right measures of success. They need to empower agents to support more customers better, providing them with multiple, integrated communications channels, and they need to be dedicated to delivering the best customer experience regardless of the support request.
Tags : logmein, customer experience, customer support, support, support desk, remote support, remote support technologies, remote support solutions, remote support software, saas, support agents, customer satisfaction, software development
     LogMeIn Rescue
By: CatapultWorks     Published Date: Apr 30, 2014
In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyer’s journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.
Tags : catapultworks, marketing, informed customers, branding, b2b marketing, b2b sales, buyer's journey
     CatapultWorks
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