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By: SAS     Published Date: Mar 06, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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     SAS
By: SAS     Published Date: Apr 04, 2018
Opioid use grabs headlines when important celebrities overdose. Prince is sadly the most recent. But the problem is persistent and pervasive. The marginally good news is that the number of opioid prescriptions written started to decline last year. Overdose deaths, however, continued to rise. Also in the news have been lawsuits against pharmaceutical companies and distributors for helping to create the astounding oversupply of opioids, but the root causes go deeper. Physicians and their patients, medical policy makers and licensing boards, pharma companies and pharmacies all have played roles. And all must work together to stem the opioid epidemic and achieve the fundamental objectives of reducing addiction and deaths.
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     SAS
By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
Tags : youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
     The FeedRoom
By: OneSource     Published Date: Jan 29, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
Tags : sales intelligence, crm, sfa, leads, pipeline, industry news, trigger events, segmentation, marketing, aberdeen group, sales automation, contacts
     OneSource
By: Guaranteed Direct     Published Date: Dec 22, 2009
How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
Tags : guaranteed direct, direct marketing, marketing solutions, newspapers, online, door hangers, visibility
     Guaranteed Direct
By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
Tags : ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement
     IBM
By: Avalara     Published Date: Jan 28, 2014
Sales tax is in the news more than ever today with national legislation being debated in Congress, and many states struggling to gain a hold on internet sales and the related tax liabilities. The current controversies between a certain internet seller and a number of state revenue officials certainly made the front page in 2011. Sales tax policy is a fascinating subject and the internet revolution is pushing discussion of sales taxes to the public center. These developments indicate the high level of concern held by business leaders, politicians and bureaucrats in the sales tax field. The current focus on sales tax policy will hopefully produce a more rational sales tax compliance environment.
Tags : sales tax, tax liability, internet sales tax, best practices
     Avalara
By: Engineering360 Media Solutions     Published Date: Jul 07, 2016
Engineering360 is pleased to bring you this selection of marketing articles compiled from recent editions of the Marketing Maven, our monthly e-newsletter created exclusively for business-to-business sales and marketing professionals in the industrial sector.
Tags : marketing, engineering360, sales, b2b marketing, marketing strategy, social media
     Engineering360 Media Solutions
By: IBM MaaS360     Published Date: Apr 15, 2015
End users are demanding their own devices in the workplace, making IT the shepherds of a potentially unruly flock.?The good news is IT can embrace BYOD with security and confidence given the right preparation and technology.??
Tags : fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
     IBM MaaS360
By: IBM MaaS360     Published Date: Jul 09, 2015
End users are demanding their own devices in the workplace, making IT the shepherds of a potentially unruly flock?The good news is IT can embrace BYOD with security and confidence given the right preparation and technology.
Tags : byod, mobile devices, smartphone, tablet, networking, it management
     IBM MaaS360
By: IBM     Published Date: Jul 07, 2016
In this webcast you will hear how clients are already benefiting from the world of waitless computing. You'll see the simple steps you can take to get started, and hear some exciting news about what's coming next from IBM Power Systems. New insights, new products, new markets - this is what IBM Power Systems is all about.
Tags : ibm, ibm power systems, open source, linux, linux on power
     IBM
By: Arbor Networks     Published Date: Sep 29, 2012
This newsletter is intended to educate and inform enterprise network and data center operators about the problem of distributed denial of service (DDoS).
Tags : ddos, distributed denial of service, data center, malware, security threats, database servers, dns
     Arbor Networks
By: IBM     Published Date: Apr 20, 2017
An interactive white paper describing how to get smart about insider threat prevention - including how to guard against privileged user breaches, stop data breaches before they take hold, and take advantage of global threat intelligence and third-party collaboration. Security breaches are all over the news, and it can be easy to think that all the enemies are outside your organization. But the harsh reality is that more than half of all attacks are caused by either malicious insiders or inadvertent actors.1 In other words, the attacks are instigated by people you’d be likely to trust. And the threats can result in significant financial or reputational losses.
Tags : insider threats, data management, organization management, data analytics, threat detection, risk management, fraud discovery, forensics investigation, incident response
     IBM
By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
Tags : leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar
     LeadLife Solutions
By: Vocus, Inc     Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
Tags : pr marketing, public relations marketing, press release marketing, vocus, pr and seo, seo tools, seo techniques
     Vocus, Inc
By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content, multi-channel content syndication, content marketing, engagement, big data
     PR Newswire
By: IBM     Published Date: Apr 17, 2013
IBM’s Storage Hypervisor concept is the best news since server-less back-up, and easier to understand. Thanks to the popularity of server virtualization, most business folks have some idea of what a hypervisor can do but a storage hypervisor has the potential to be much more transformative.
Tags : storage, hypervisor, concept, virtualization, transformative, business
     IBM
By: Esker     Published Date: Dec 19, 2016
In today’s highly competitive business environment, many organizations are expanding through mergers and acquisitions (M&As). Unfortunately, success comes at a cost. Growth via M&A activity often involves absorbing disparate ERP applications, which, over time, can create significant inefficiencies — particularly in the accounts payable (AP) department. The good news is, AP automation is emerging as an end-to-end solution that forward-thinking organizations can use to eliminate AP-related silos and maximize their market potential. Businesses with a complex ERP environment have several choices when it comes to AP automation solutions. This white paper is intended to assist AP and finance leaders, along with ERP system administrators, in evaluating their options, simplifying the decision-making process, and getting the absolute most out of their AP automation investment.
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     Esker
By: Cisco     Published Date: Nov 30, 2016
Are meetings a “soul sucking waste of time,” as a columnist for the British newspaper The Guardian suggests?1 They could be if they’re unproductive, boring, too many of them, or all of the above. The solution may lie in technology, if used properly. “Technology is essential to innovating the conference call and boosting staff engagement,” according to a Harvard Business Review column.2 Video, for instance, may enhance “connectedness between participants” and help them see reactions to one another’s ideas.3
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     Cisco
By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
Tags : brand newsroom, content marketing, brand storytelling, interactive content, digital publishing, content creation
     Ceros
By: TheMarketingScope     Published Date: Sep 29, 2015
Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
Tags : proofhq, online proofing, content review, online approval, document management
     TheMarketingScope
By: IBM     Published Date: Jan 05, 2015
In the IBM white paper “Disclosure management for budgeting, planning and forecasting: The next frontier?”, Gary Simon, managing editor of the Financial Systems News, discusses how disclosure management technology can move beyond its traditional use in financial reporting to also benefit budgeting, planning and forecasting functions.
Tags : disclosure management, budgeting, financial reporting, financial forecasting, financial planning, it management, enterprise applications
     IBM
By: IBM     Published Date: Jan 14, 2015
Big data has been big news in recent years. Organizations recognize that they must now begin to focus on using big data technologies to solve business problems. The pressure is on for organizations to move past the discussion phase toward well-planned projects.
Tags : big data, data management, data exploration, gain visibility, security extension, business intelligence, explore data, data analytics, data center
     IBM
By: DIRECTV, Inc.     Published Date: Sep 27, 2010
Whatever business you're in, DIRECTV has you covered. Attract new customers with exclusive sports packages, access the breaking news that shapes your industry, or keep customers entertained while they wait, shop or workout. Sign up to hear more.
Tags : directv, small business
     DIRECTV, Inc.
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