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By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Tags : listrak, email marketing, best practices, html, html newsletter, roadmap
     Listrak
By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
Tags : personalization, content personalization, email marketing, newsletter design, dynamic emails
     Bluestreak
By: OgilvyOne     Published Date: Jan 22, 2007
As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize "good" branding.
Tags : email marketing, newsletter design, email design, branding, brand
     OgilvyOne
By: OgilvyOne     Published Date: Jan 22, 2007
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
Tags : email marketing, newsletter design, deliverability, engagement, ogilvyone, e-newsletter, e-newsletters
     OgilvyOne
By: Message Systems     Published Date: Jan 23, 2007
"Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it." Find out why Bluestreak's CTO is so pleased in this case study.
Tags : email marketing, deliverability, bluestreak, message systems, messagesystems, email deliverability, e-newsletters, newsletters
     Message Systems
By: Infacta     Published Date: Jan 22, 2007
Just because somebody subscribes to your email newsletter doesn’t mean that they read it. Here are 3 tips to turn your passive subscribers into active readers.
Tags : subscribers, email subscribers, audience engagement
     Infacta
By: Infacta     Published Date: Jan 22, 2007
The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
Tags : permission based email, list management, subscriber management, email marketing
     Infacta
By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Tags : email marketing, newsletter design, viral marketing
     eROI
By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Tags : lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
     eROI
By: Concep     Published Date: Mar 26, 2007
It's a long-debated question: is email marketing an art or a science? The answer may surprise you.  Download this paper now to learn more.
Tags : email marketing, enewsletters, enewsletter, newsletter design, deliverability, database and list managers, concep
     Concep
By: Emailvision     Published Date: Mar 26, 2007
Success can be achieved by mixing up the right ingredients: list, offer, creative, format, timing. Learn about the obstacles in today's technology and how you can achieve email marketing success.
Tags : email marketing, science, newsletter design, enewsletter, e-newsletters, e-newsletter, emailvision, deliverability
     Emailvision
By: NovaRising     Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.  Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
Tags : email marketing, newsletter design, deliverability, database and list managers, enewsletter, e-newsletter, enewsletters, e-mail marketing
     NovaRising
By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Tags : staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
     Arial Software
By: HP     Published Date: Jul 08, 2009
In these days of rampant data growth, a technology that can increase the effective capacity of a disk-based backup system by a ratio of up to 50:1 is big news. Data deduplication allows you to store up to 50 times more backup data into the same disk footprint — giving you a better chance of restoring your users' lost data from exactly the point they need it. This white paper explains how this innovative data deduplication solution works and also establishes how a 50:1 deduplication ratio may be achieved.
Tags : dynamic deduplication, 50:1, disk based backup, data, storage, rack, dedupe, data deduplication
     HP
By: IBM     Published Date: Jul 24, 2008
Tune into this TDWI Radio News interview, with Eric Kavanagh, to hear Karen Parrish, vice president of business intelligence solutions for IBM, as she explains Big Blue's take on the evolving industry of data warehouse appliances.
Tags : 
     IBM
By: ISYS     Published Date: Mar 26, 2007
Outlook, Hotmail, Yahoo!, AOL and more recently Gmail- the number of different email systems people use to read email in the UK market is seemingly endless. The purpose of this document is to help designers and marketers alike understand email HTML to help maximize your readability, deliverability and campaign effectiveness.
Tags : email marketing, newsletter design, deliverability, readability, enewsletter, e-newsletter design, adestra
     ISYS
By: Quocirca     Published Date: Jul 27, 2009
With data breaches widespread, no organisation can afford to be complacent, but most data losses are avoidable. Many of the breaches making headline news are caused by the loss or theft of laptops and other portable devices. To protect themselves from financial and reputational damage, encryption technologies can reduce risks by ensuring the information on such devices is secure when users are on the move. They can also add value by allowing the secure sharing of information among authorised users and by enabling more secure remote working.
Tags : quocirca, encryption, security, information protection, compliance, data management
     Quocirca
By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
Tags : personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce
     Gold Lasso
By: Gold Lasso     Published Date: Jul 13, 2007
Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
Tags : email delivery, deliverability, inbox, email marketing, enewsletter, email newsletter, e-newsletter, newsletter
     Gold Lasso
By: Neoscale Systems, Inc.     Published Date: Sep 14, 2007
With horror stories in the news every week about lost or stolen laptops and backup tapes, the senior management team at Oregon Community Credit Union knew they had to do everything within their powers to protect their critical data as it traveled offsite to a third-party tape vaulting vendor. They were tasked with finding an affordable solution that would strike a balance between security, ease of use, and scalability.
Tags : storage security, storage security encryption, enterprise storage security, disk encryption, encryption technology, tape encryption, encryption key management, enterprise key management
     Neoscale Systems, Inc.
By: Computhink     Published Date: Jan 31, 2008
Download this informative webcast by Doug Brennecke, VP Sales at Computhink, featuring Tom von Gunden, chief editor of enterprise content management news and solutions site ECM Connection.
Tags : document management, compliance, content management, computhink, video
     Computhink
By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : marketing automation, marketo, demand generation, lead generation
     Marketo
By: Marketo     Published Date: Oct 17, 2016
The impact of social media transcends almost every aspect of our daily livesówork, politics, breaking news, and more. Today, itís almost universally usedóby consumers and brandsóand is one of the most effective channels to connect with your audience. Download this definitive guide to learn how to effectively use social media marketing.
Tags : 
     Marketo
By: LaGarde     Published Date: Sep 10, 2008
It's difficult to pick up a news report without reading about another data breach or case of identity theft. With so much personal and financial information stored and transmitted electronically, consumers are at greater risk than ever of becoming victims of fraud.
Tags : lagarde, pci, pci-dss, pci dss, compliance, credit card, payment card, data protection
     LaGarde
By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
Tags : godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management
     Godfrey
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