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By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
     Acxiom Corporation
By: Cisco EMEA     Published Date: Mar 08, 2019
And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unknown is what keeps CISOs, what keeps you, up at night – and we know because we asked you.
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     Cisco EMEA
By: QTS     Published Date: Nov 04, 2016
Watch this video to find out how the Chief Operating Officer at QTS has adapted to data center changes!
Tags : data center, colocation, decision making process, data management
     QTS
By: Cisco EMEA     Published Date: Mar 26, 2019
Imagine if you could see deep into the future. And way back into the past, both at the same time. Imagine having visibility of everything that had ever happened and everything that was ever going to happen, everywhere, all at once. And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unk
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     Cisco EMEA
By: Financial Force     Published Date: Dec 01, 2017
Mention artificial intelligence (AI) to a person on the street, and you'll conjure up Hollywood visions ranging from the humanity-crushing Skynet of the Terminator series to the robot love interests in Her or Ex Machina. Perspectives on the tangible impact of AI similarly range from Elon Musk's declaration of AI as "the greatest risk we face as a civilization" to IBM Chief Science Officer Dr. Guruduth Banavar's belief that "we've never known technology that can have a greater benefit to all of society than artificial intelligence". The reality, especially in the short term, likely lies somewhere between these extremes.
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     Financial Force
By: DocuSign     Published Date: Feb 13, 2017
DocuSign electronic signatures are valid and legally binding around the world. In fact, they are more enforceable than traditional handwritten signatures. Hear from DocuSign's Chief Legal Officer, Ken Moyle, and DocuSign's Founder, Tom Gonser, about how DocuSign delivers the highest levels of legal enforceability and is the only eSignature provider to warrant compliance with the Federal ESIGN Act.
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     DocuSign
By: Hewlett Packard Enterprise     Published Date: Mar 31, 2016
Cyberattacks are now a fact of life. Yet detection still lags. In 2015, the median amount of time attackers spent inside organizations before detection was 146 days. Why are we so vulnerable? MIT Technology Review asks Andrzej Kawalec, chief technology officer for HPE Security Services and Marshall Heilman, vice-president and executive director at Mandiant, a FireEye company, what we can do to make our systems more secure.
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     Hewlett Packard  Enterprise
By: Dome9     Published Date: Apr 25, 2018
At an unprecedented pace, cloud computing has simultaneously transformed business and government, and created new security challenges. The development of the cloud service model delivers business-supporting technology more efficiently than ever before. The shift from server to service-based thinking is transforming the way technology departments think about, design, and deliver computing technology and applications. Yet these advances have created new security vulnerabilities as well as amplify existing vulnerabilities, including security issues whose full impact are finally being understood. Among the most significant security risks associated with cloud computing is the tendency to bypass information technology (IT) departments and information officers. Although shifting to cloud technologies exclusively may provide cost and efficiency gains, doing so requires that business-level security policies, processes, and best practices are taken into account. In the absence of these standard
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     Dome9
By: Fortinet EMEA     Published Date: Nov 26, 2018
Enterprise chief information security officers (CISOs) are seeking ways to leverage existing security investments to bridge the divide between largely siloed security systems. The focus is on reducing the number of consoles needed to manage the security infrastructure. Network security vendors have a significant role to play in bridging the communication gap between these systems. The creation of a unified defense architecture enables threat data exchange between existing security systems. It helps automate the process of raising an organization's security posture when a security infrastructure component detects a threat. The following questions were posed by Fortinet to Robert Ayoub, program director in IDC's Security Products program, on behalf of Fortinet's customers.
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     Fortinet EMEA
By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
     Adobe Systems, Inc.
By: Automation Anywhere     Published Date: Jul 16, 2019
RPA platforms represent a hyper growth market, with enterprises investing in new RPA platforms for process and task automation to achieve greater operating efficiency and agility, while allowing the human workforce to focus on more strategic and higher priority projects and tasks. Intelligent process automation (IPA) is in an early phase of its evolution and represents the next frontier for RPA vendors. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT and business leaders, including chief information officers (CIOs), enterprise and process architects, IT directors, line-of-business (LOB) leaders and process owners, and digital transformation leaders select an RPA platform that is well suited to their specific requirements.
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     Automation Anywhere
By: ServiceNow     Published Date: Oct 02, 2015
From students to executives, finding solutions to improve efficiency, productivity, and communication has become vital. These end users are trying to excel in their work, and while they don't mean to cause harm, in most organizations this desire leads to the use of applications, services, and data storage and sharing beyond IT's boundaries. This practice, known as “shadow IT,” walks a line that information security officers are uncomfortable with, and it's having an obvious impact on technical support teams. The good news is, there are opportunities for all support organizations, regardless of their stance on shadow IT.
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     ServiceNow
By: FusionOps     Published Date: Jun 15, 2016
Bimodal capabilities, customer intimacy and advanced analytics can all be enabled by digital technologies, allowing supply chains to be both cost-effective and innovation-driven. This research explores the implications of these leading trends for chief supply chain officers.
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     FusionOps
By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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     Emarsys
By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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     Oracle Commerce Cloud
By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
Tags : evariant, hospital, patient engagement, digital marketing
     Evariant
By: CA Technologies     Published Date: Sep 25, 2017
This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data.
Tags : integration, developers, open enterprise, api, business, ca technologies
     CA Technologies
By: CA Technologies     Published Date: Sep 25, 2017
Enterprise security traditionally relied on a fortress strategy tha locked down user endpoints and created walls around the network. Today, this strategy cannot support or secure the use of mobile devices and SaaS capabilities, which exist outside the fortress. As a result, Chief Information Security Officers (CISOs) have been looking for new solutions that can secure these technologies today, and adapt as threats and business needs change. The credit card industry’s security model is one example that provides a new way to think about risk and contain it—that is, if you can see past the occasional bad rap it’s gotten from attacks and breaches.
Tags : data protection, data security, data optimization, organization optimization, cloud management, virtualization, data center, cloud environment
     CA Technologies
By: Workday Italy     Published Date: Sep 20, 2018
Quali caratteristiche deve avere un buon leader? Questo articolo di Ashley Goldsmith, Chief People Officer di Workday, rivela le lezioni che hanno influenzato di più la sua leadership. Leggilo per sapere perché leadership significa essere al servizio dei clienti e uscire dalla comfort zone è fondamentale per avere successo.
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     Workday Italy
By: CA Technologies     Published Date: Aug 22, 2017
Enterprise security traditionally relied on a fortress strategy that locked down user endpoints and created walls around the network. Today, this strategy cannot support or secure the use of mobile devices and SaaS capabilities, which exist outside the fortress. As a result, Chief Information Security Officers (CISOs) have been looking for new solutions that can secure these technologies today, and adapt as threats and business needs change. The credit card industry’s security model is one example that provides a new way to think about risk and contain it—that is, if you can see past the occasional bad rap it’s gotten from attacks and breaches.
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     CA Technologies
By: CA Technologies     Published Date: Aug 22, 2017
Today, digital is everywhere—cloud, mobile, social and the Internet of Things are changing the way we all work and play. This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data.
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     CA Technologies
By: CA Technologies     Published Date: Aug 22, 2017
Die Welt ist heute digital – Cloud, Mobilität, Social Media und das Internet of Things verändern Arbeit und Freizeit für jeden. Diese sich schnell weiterentwickelnde digitale Welt definiert auch die Beziehung zwischen Ihrem Unternehmen und Ihren Kunden neu. Die Kunden erwarten von ihren bevorzugten Marken heute eine komfortable, interaktive User Experience. Auch die Security ist ein wichtiges Anliegen. Die Risiken wachsen, da Unternehmen und Kunden immer mehr vertrauliche Daten austauschen.
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     CA Technologies
By: TIBCO Software     Published Date: May 31, 2018
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements.
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     TIBCO Software
By: Proofpoint     Published Date: Aug 21, 2017
Bei BEC-Attacken werden häufig CFOs oder Mitarbeiter der Personal- bzw. Finanzabteilung oder der Lohnbuchhaltung gezielt angegriffen. Mit einer als „Spoofing“ bezeichneten Methode werden die Opfer getäuscht und davon überzeugt, dass die erhaltene E-Mail von ihrem Vorgesetzten, einem Kollegen, einem Lieferanten oder einem Geschäftspartner stammt. Der Betrüger fordert den Empfänger zur Tätigung einer Überweisung oder zur Weitergabe von Steuerunterlagen oder anderer vertraulicher Daten auf.
Tags : geschäftsführer, chief financial officer, personalabteilung, finanzabteilung, lohnbuchhaltung
     Proofpoint
By: Macquarie Telecom     Published Date: Jan 11, 2011
How hosted data center services eliminate the daily pain and frustration of managing your IT infrastructure.
Tags : macquarie telecom, hosted data center services, it infrastructure, chief information officer, cio, oursourcing, productivity
     Macquarie Telecom
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