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By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Tags : neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
     Neolane, Inc.
By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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     Oracle OMC
By: Groove     Published Date: May 16, 2018
Account based sales (ABS) has generated a lot of buzz lately, but it’s more than just a passing trend. In fact, many enterprise sales teams have been doing account based sales for quite a while. Whether this is the first time you have encountered the idea of ABS or you have heard about it before, this e-book will equip you with the basics so you can decide whether ABS is right for your company, outline your own ABS strategy, and optimize for the best results possible. We’ll cover: An explanation of account based sales Key benefits of adopting an ABS strategy How to get started and implement a successful ABS strategy Best practices and KPIs to optimize and measure your strategy Additional resources to help you plan and execute your strategy
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     Groove
By: Unit4     Published Date: Feb 18, 2019
Trying to meet evolving donor expectations? Ensure optimum use of funding? Neither is possible if you’re underestimating your direct and indirect overhead costs. Learn four steps to true cost allocation for not-for-profit organizations, and the accountability and transparency benefits a modern cost allocation system can deliver.
Tags : nonprofit, ngo, erp, cost allocation, financial control
     Unit4
By: Unit4     Published Date: Feb 18, 2019
Trying to meet evolving donor expectations? Ensure optimum use of funding? Neither is possible if you’re underestimating your direct and indirect overhead costs. Learn four steps to true cost allocation for not-for-profit organizations, and the accountability and transparency benefits a modern cost allocation system can deliver.
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     Unit4
By: JBoss Developer     Published Date: Oct 21, 2016
Microservices architecture is a new architectural style for creating loosely coupled but autonomous services. Emerging trends in technology—such as DevOps, Platform-as-a-Service (PaaS), containers, and continuous integration and delivery (CI/CD) methods—let organizations create and manage these modular systems on an unprecedented scale that exceeds earlier approaches like service-oriented architecture (SOA). But organizations that refactor monolithic applications into microservices experience widely varying degrees of success. The key to using microservices effectively is a solid understanding of how and why organizations should use microservices to build applications
Tags : microservices, architecture, java, paas, soa
     JBoss Developer
By: OpenText     Published Date: Mar 02, 2017
Watch the video to learn how Procure-to-Pay (P2P) solutions automate B2B processes to help you gain better visibility into transaction lifecycles, improve efficiency, and increase the speed and accuracy of order, shipping, and invoice processing.
Tags : supply chain, b2b, procure-to-pay, shipping, invoicing
     OpenText
By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
Tags : customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
     Gigya
By: Adobe     Published Date: May 22, 2014
An Adobe report into building sustainable, one-to-one customer dialogues across any channel.
Tags : adobe, single marketing view, one-to-one customer dialogues, cross-channel conversations, adobe campaign
     Adobe
By: IBM     Published Date: Aug 24, 2017
Data governance is all about managing data, by revising that data to standardize it and bring consistency to the way it is used across numerous business initiatives. What’s more, data governance ensures that critical data is available at the right time to the right person, in a standardized and reliable form. A benefit that fuels better organization of business operations, resulting in improved productivity and efficiency of that organization. Thus, the importance of proper data governance cannot be understated. The concepts of data governance have evolved, where the first iteration of data governance, often referred to as version 1.0, focused on three simplistic elements: objectives, structure and processes; having a limited focus and scope due to its tactical usage. The opportunity from the growing value of data in the realm of analytics, business intelligence, and generating insights was left unrealized. Today, organizations are moving towards what can be called Data Governance 2.0,
Tags : ibm, unified governance strategy, data management, data governance
     IBM
By: Symantec     Published Date: Jun 10, 2014
This Lab Validation report from ESG provides you with best practices to create an environment that offers you simple unified data protection across physical and virtual landscapes, maximum protection and data availability, and reduced storage needs and operational costs. Find out how Symantec Backup Exec 2014 measures up against best practices in virtual data protection. Download Now.
Tags : symantec, esg, virtual machine back up, lab validation, protection, data availability, storage, operational costs, backup, security, it management
     Symantec
By: Dell Software     Published Date: Oct 03, 2013
In an ever-changing world, DBAs are managing more complex, business-critical systems. With demands of high performance and around-the-clock uptime, how can they keep providing maximum service levels? Advanced performance management is the answer. Learn more – read this Dell Software white paper.
Tags : dell, cross platform, dba, business-critical systems, high performance, software, technology, oracle, enterprise applications, data management
     Dell Software
By: HP     Published Date: Jul 22, 2010
As cyber threats across the globe continue to increase in number and sophistication, security and networking personnel must not only work harder but also smarter to stay ahead of malicious attacks.
Tags : network security, dns, botnet command and control (cnc), malware; phishing, hp tippingpoint, tippingpoint digital vaccine, tippingpoint n-platform ips, tippingpoint security management, ips platform, access switches, reputation database, security management system
     HP
By: SAS     Published Date: Mar 06, 2018
As explored in this paper, the SAS Fraud Framework supports a complete, modular, enterprise-level program integrity solution that helps payers prevent, detect and manage fraud, waste and abuse across all silos and lines of business. Its fully integrated components offer both top-down and bottom-up functionality for exposing hidden and risky networks. This approach gives payers enhanced detection capabilities, greater insight into case management and improved operational efficiency while decreasing overall cost of ownership. The result is highly effective, early, and even preventative detection of fraud, waste, abuse and corruption that improves operational efficiency and reduces health care costs.
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     SAS
By: IBM     Published Date: May 30, 2008
In the age of Web 2.0, Internet users are rewriting the rules of social interaction, using blogs, forums, and social bookmarking for sharing information and sustaining relationships across borders. This IBM white paper looks at how organizations can achieve tangible business benefits through embracing these technologies.
Tags : ibm, collaboration, ibm ep, ep campaign, ibm
     IBM
By: IBM     Published Date: Jul 23, 2009
Download this white paper and find out  how technological advances are enabling collaboration to extend across the enterprise and through outsourced resources with globally distributed development. (GDD)  Learn how GDD is enabling companies to expand their operations on a  worldwide basis, cost and skills arbitrage, and reduced time to market.
Tags : ibm, ibm telelogic, global collaboration, global distributed development (gdd), wide area network (wan), application lifecycle management (alm), lan, software configuration management, enterprise applications
     IBM
By: Cisco     Published Date: Jun 29, 2015
Ron the CIO challenges IT operations to cut 70% off of the application deployment schedule. Are his application, security, and network teams up to the task? How can SDN in the data center provide a powerful answer?
Tags : cisco, cisco aci, technology, security, data center, apic, security data, cio
     Cisco
By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
Tags : media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management
     Adobe
By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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     Adobe
By: Digital Realty     Published Date: Feb 25, 2015
Having local expertise on each side of the water helped to address the customer’s concerns and data center requirements at each level of its decision making process. How do you go about finding the right provider for your business?
Tags : data center, digital realty, it management
     Digital Realty
By: Progress Software BTA Financial     Published Date: Oct 26, 2009
The Actional architecture enables end-to-end transaction monitoring and alerting as well as fast root cause analysis-with cost-effective scalability and high performance. This paper presents a detailed description of the unique technology that makes these and other key characteristics possible.
Tags : progress actional, actional architecture, soa operations, soa management, operational management, soa whitepaper
     Progress Software BTA Financial
By: Progress Software BTA Telecommunications     Published Date: Oct 26, 2009
The Actional architecture enables end-to-end transaction monitoring and alerting as well as fast root cause analysis-with cost-effective scalability and high performance. This paper presents a detailed description of the unique technology that makes these and other key characteristics possible.
Tags : progress actional, actional architecture, soa operations, soa management, operational management, soa whitepaper
     Progress Software BTA Telecommunications
By: IBM     Published Date: Nov 04, 2014
Organizations are shifting to Cloud to improve agility, reduce costs and increase IT efficiency. To achieve the benefits promised by Cloud, your storage infrastructure needs to be virtualized and provide the required automation and management capabilities. Join this session to learn how you can quickly convert existing storage to Cloud storage, standardize advanced data protection capabilities, and utilize advanced data-driven analytics to optimize tiering across storage systems --- reducing per unit storage costs up to 50% and freeing up valuable IT budget.
Tags : cloud computing, it efficiency, cloud storage, data protection, it management, data management
     IBM
By: IBM     Published Date: Jan 23, 2015
Organizations are shifting to Cloud to improve agility, reduce costs and increase IT efficiency. To achieve the benefits promised by Cloud, your storage infrastructure needs to be virtualized and provide the required automation and management capabilities. Watch this webinar to learn how you can quickly convert existing storage to Cloud storage, standardize advanced data protection capabilities, and utilize advanced data-driven analytics to optimize tiering across storage systems --- reducing per unit storage costs up to 50% and freeing up valuable IT budget.
Tags : storage environment, cloud storage, it efficiency, cloud agility, data-driven analytics, it management, enterprise applications, data management
     IBM
By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
Tags : video, online video strategy, video experience, engagement, customer engagement, online audience
     Akamai
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