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By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
     Turn
By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Tags : email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience
     Movable Ink
By: Forcepoint     Published Date: Apr 19, 2016
The right cybersecurity solutions can improve your bottom line. According to a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, SureView®Insider Threat (SVIT) monitors and investigates internal threats across all endpoints and channel communications. It “lowers risk and increases productivity” and can mean significant ROI to your enterprise.
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     Forcepoint
By: Zebra Technologies     Published Date: Oct 04, 2017
Como evitar a escolha do dispositivo errado para sua aplicação. Para uma visão mais completa de cada consideração, faça download do nosso documento técnico. Ele destaca razões para escolher os dispositivos de nível empresarial em vez de dispositivos de consumo, incluindo: • As principais considerações sobre desempenho de digitalização • A importância do gerenciamento de energia e dos acessórios certos • A importância da conectividade e porque nem todos os dispositivos são feitos da mesma maneira
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Como evitar elegir el dispositivo incorrecto para su aplicación. Para saber más sobre cada consideración, descargue nuestro documento técnico. El documente provee razones convincentes para elegir los dispositivos de nivel empresarial en lugar de dispositivos de nivel de consumidor, incluyendo: • Las principales comparaciones de rendimiento de escaneo • La importancia de la gestión de energía y los accesorios correctos • La importancia de la conectividad y por qué no todos los dispositivos son iguales
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Como evitar a escolha do dispositivo errado para sua aplicação. Para uma visão mais completa de cada consideração, faça download do nosso documento técnico. Ele destaca razões para escolher os dispositivos de nível empresarial em vez de dispositivos de consumo, incluindo: • As principais considerações sobre desempenho de digitalização • A importância do gerenciamento de energia e dos acessórios certos • A importância da conectividade e porque nem todos os dispositivos são feitos da mesma maneira
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Como evitar elegir el dispositivo incorrecto para su aplicación. Para saber más sobre cada consideración, descargue nuestro documento técnico. El documente provee razones convincentes para elegir los dispositivos de nivel empresarial en lugar de dispositivos de nivel de consumidor, incluyendo: • Las principales comparaciones de rendimiento de escaneo • La importancia de la gestión de energía y los accesorios correctos • La importancia de la conectividad y por qué no todos los dispositivos son iguales
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Android em Serviços de Entrega e Logística Como melhorar os níveis de serviço e a eficiência com o Zebra com Android. O Desafio: Reduzir os custos e melhorar o tempo de entrega e os níveis de serviço. A Solução: Usar o zebra com android para criar novas eficiências. Os dispositivos Zebra com Android foram projetados para ajudar você a enfrentar esses desafios. Baseados no Android com as ferramentas de desenvolvimento e os aplicativos do Mobility DNA, os dispositivos com Android da Zebra oferecem uma segurança de nível empresarial e uma funcionalidade industrial que os dispositivos de consumo não conseguem oferecer.
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Android en Logística y Servicios de Envío Mejore los niveles de servicio y la eficacia utilizando los dispositivos Zebra con Android. Desafío: Reducir costos y mejorar los tiempos de entrega y niveles de servicio. Solución: Utilizar zebra con Android para crear mayor eficiencia. Los dispositivos de Zebra con Android están diseñados para ayudarlo a resolver estos problemas. Basados en Android con herramientas y aplicaciones de desarrollo de Mobility DNA de Zebra, los dispositivos de Zebra con Android le brindan la seguridad de nivel empresarial y la funcionalidad industrial que los dispositivos de venta al consumidor simplemente no pueden proporcionar.
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Os dispositivos da Zebra com Android oferecem aos clientes experiências de compras consistentes e gratificantes que criam fidelidade, enquanto os associados se beneficiam de maneiras muito mais eficientes de se comunicar e gerenciar o estoque.
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Los dispositivos Zebra con Android le proporcionan a los clientes experiencias de compras consistentes y gratificantes que crean lealtad, mientras los asociados se benefician de formas mucho más eficientes de comunicarse y administrar el inventario.
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55, tc75, mobility dna software, traceability, field operations, industrial facilities, mobile solutions, enterprise productivity, choosing the right technology, enterprise grade technology, field applications, high battery capacity, rugged handheld computers
     Zebra Technologies
By: Zebra Technologies     Published Date: May 02, 2018
Near-perfect inventory visibility is critical to transforming the customer experience and competing in the retail revolution. Yet inventory accuracy across retail sectors hovers at around 60%. That shortfall causes retailers to lose out on potential sales and puts customer loyalty at risk.How do retailers address this issue? RFID—or radio frequency identification—is 10 times more efficient at cycle counting and can increase inventory accuracy across the supply chain by up to 99.5%, enabling retailers to truly compete in the highly competitive omnichannel world. Launch a successful RFID technology pilot program in your retail operation with our free How-to Guide: Five Steps to Piloting RFID for Unprecedented Inventory Visibility. This guide takes you from Step 1 (a KPI checklist) to Step 5 (execution and monitoring), so you can launch a pilot program and effectively measure its ROI before moving to full deployment. Download the free Guide today.
Tags : rfid, program, inventory, guide, risk, customer
     Zebra Technologies
By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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     Intouch Insight
By: Motorola     Published Date: Aug 09, 2007
Wireless access to enterprise information is going mainstream. However, while the groundswell of enthusiasm for wireless access is coming from the bottom up, the management of wireless access needs to be driven from the top down. Learn how you can build a solid wireless strategy for your organization.
Tags : wireless, mobility, mobile computing, wireless security, remote access, fleet management, mobile workforce, mobile worker, productivity, roi, motorola, good technology, application optimization
     Motorola
By: Motorola     Published Date: Feb 06, 2008
In this report, Aberdeen takes an in-depth look at how best-in-class organizations are using mobile messaging to improve productivity and customer service. They also define the steps that can help your organization deploy a best-in-class enterprise mobile messaging solution.
Tags : mobile email, sms, mms, mobile im, mobile voip, enterprise mobile messaging, mobile security, unified mobile messaging, mobile roi, interoperability, mobile device platform, mobile device management, motorola, motorola good
     Motorola
By: Oce Business Services     Published Date: Mar 24, 2008
Effective records management has never been more crucial to meeting corporate governance, risk management and operational mandates. Yet half of enterprises lack a fully implemented records management program. Download this white paper to learn how strategic outsourcing can help you mitigate risks, apply best practices, meet compliance mandates and improve overall records management ROI.
Tags : oce, records management
     Oce Business Services
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Mar 22, 2018
Words like “brand advocate” and “engagement” can sound squishy and could lead you to believe any potential gains from this new way of marketing will be intangible. That is not the case. Download these slides to understand the real—and substantial—financial benefits that can come from moving to engagement-focused marketing.
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     Marketo
By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
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