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By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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     Marketo
By: Tidal Software     Published Date: Sep 03, 2008
Staples’ information systems play a critical role in delivering on their brand promise 'that was easy.' As part of a recent strategic imperative, Staples recently embarked on a major modernization of its systems architecture and supporting processes. The goal was to ensure IT’s systems could scale with the company’s continued global expansion without sacrificing the quality of the brand experience. One critical target for modernization was Staples’ enterprise job scheduling processes and systems. After researching the top software providers in this space, Staples selected Tidal Software to support its efforts to centralize and streamline automated batch processing.
Tags : job scheduling roi, tidal scheduler, enterprise scheduling roi, systems management tools, batch processing, systems architecture, tidal, tidal software
     Tidal Software
By: SRC,LLC     Published Date: Jun 01, 2009
Companies spend millions of dollars every year on building data warehouses, buying business intelligence (BI) software tools and managing their analytic processes in the hope of gaining consumer insight and winning market share. Yet, many companies fail to realize the full benefits of their technology investments because they are hamstrung by the layers of expertise and the complexity of technology tools needed to integrate various data warehouses and associated tools within their existing analytic environments. Since analysis is only as good as the accessibility, timeliness and accuracy of the information being analyzed, the interoperability of any data warehouse with any analytic environment is essential to achieving insightful, actionable analysis and making better decisions.
Tags : src, enterprise, streamline, analytics, economy, analytic imperative, business intelligence, seamless
     SRC,LLC
By: vWire     Published Date: Dec 02, 2009
A commissioned study conducted by Forrester Consulting on behalf of Tripwire. This study included inquiry into the current role of virtualization in the overall environment and barriers to further deployment, as well as how performance is measured for both the environment and those managing virtualized servers.
Tags : vwire, tripwire, server virtualization, productivity, roi, consolidate, server management
     vWire
By: Okta     Published Date: Feb 24, 2015
With the exploding adoption of software-as-a-service (SaaS) applications, enterprise IT is fundamentally changing. While on-demand services provide tremendous ROI, they also introduce new challenges that must be overcome to truly capitalize on their potential. Identity management problems such as controlling who is granted access to which applications and data and how to control access to these applications leveraging on premise directories such as Active Directory, have become increasingly important. Single Sign-On and user management solutions that are optimized for the cloud are necessary to help address these challenges. This whitepaper presents the eight biggest identity and access management (IAM) challenges associated with adopting and deploying cloud and SaaS applications, and discusses best practices for addressing each of them.
Tags : identity and access management, saas applications, single sign-on, active directory, management solutions
     Okta
By: Okta     Published Date: Aug 12, 2015
With the exploding adoption of software-as-a-service (SaaS) applications, enterprise IT is fundamentally changing. While on-demand services provide tremendous ROI, they also introduce new challenges that must be overcome to truly capitalize on their potential. Read this report to learn the 8 most common IAM challenges.
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     Okta
By: Shavlik Technologies     Published Date: Dec 14, 2010
Norway MSP chooses Shavlik to improve efficiencies in patch management and within a week regains stability, lost weekends and peace of mind.
Tags : shavlik security, patch management, network stability, deployment, netchk protect, automation, roi
     Shavlik Technologies
By: Success Factors     Published Date: Feb 06, 2014
Why learning with analytics bridges the gaps in your workforce’s capabilities, improves performance and delivers a quantifiable ROI.
Tags : successfactors, learning management system, lms, e-learning, icontent, human resources, employee performance, hr analytics
     Success Factors
By: Payscale, Inc     Published Date: Jun 15, 2018
Leading a successful business means knowing the market, understanding product trends, hiring the right people, enabling those people, staying on top of expenses, making the right investments and countless other responsibilities. One area you may or may not have on your mind is compensation. In today’s tight talent market and ever-increasing competition spurred by technology, the web and globalization, getting compensation right is more important than ever. It impacts recruiting and retention, sure, but it also affects company culture and even your bottom line. It has legal implications, too. With the changing demographics (and expectations) of the current workforce, plus automation opportunities today’s software provides, it’s time to modernize your organization’s compensation. In this guide, we’ll share in detail the reasons you should make modernizing your comp a priority, the value and ROI of implementing modern compensation software and specifically how PayScale’s modern comp solut
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     Payscale, Inc
By: Windstream     Published Date: Apr 03, 2014
Done correctly, organizations should gain several advantages from server virtualization and cloud computing that will improve their overall ROI: less CAPEX spending, greater flexibility and scalability, more security options and overall savings.
Tags : windstream, convergence, mobility, unified communications, mobile enterprise, private clouds, hybrid cloud
     Windstream
By: Windstream     Published Date: Feb 09, 2015
The Path to Value in the Cloud, by Oxford Economics and Windstream, brings together the latest insights, tactics and strategies C-suite respondents are using to make the cloud work for them.
Tags : windstream, solutions, smart, personalized, service, enterprise technology, cloud, computing
     Windstream
By: Windstream     Published Date: Aug 12, 2015
Discover top trends and best practices for moving UC to the cloud in this Nemertes Report.
Tags : windstream, solutions, smart, personalized, service, enterprise technology, cloud, computing
     Windstream
By: Salesforce     Published Date: Nov 18, 2014
"A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you? Read this e-book to get practical advice on: • Signs your business needs a CRM • How CRM can improve sales and productivity • Building your CRM strategy • How to maximize your ROI Download Your Complete CRM Handbook now so you can decide when your business should invest in a CRM. "
Tags : crm, sales and productivity, customer information, business insights, forecasting, boost sales
     Salesforce
By: Salesforce     Published Date: Nov 18, 2014
Small businesses define our economy, creating 60% of US jobs. And to thrive, they need to turn on fast and sustainable business growth. In this exclusive ebook, you'll see one-on-one interviews with three successful entrepreneurs: Buyer's Best Friend: Joyce Guan, Founder; Trunk Club: Brian Spaly, CEO; and Bespoke Collection: Paul Leary, President. See how they turned sales up +27%, kept up with that growth, and turned around a stunning ROI.
Tags : business growth, small business, roi, economy, enterprise applications
     Salesforce
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
The cloud is gaining traction in the enterprise resource planning (ERP) market and most vendors now have a cloud offering. After examining small and medium companies that have implemented cloud ERP, Nucleus found customers were able to achieve substantial benefits, including reduced IT costs, increased employee productivity, and better inventory management. This report analyzes the benefits of cloud ERP and provides examples of how vendors helped their customers increase return on investment (ROI) and reduce total cost of ownership (TCO).
Tags : enterprise resource planning, cloud erp, reduced it costs, return on investment, total cost of ownership, enterprise applications
     Netsuite DWASF Leads Display Q1 2015
By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : pluris, performance marketing, omni-channel, cost effectiveness
     Pluris
By: XO Communications     Published Date: Apr 13, 2015
Application performance management (APM) tools allow enterprises to proactively manage their investments in bandwidth and the business-critical applications used every day. An application performance management solution is recognized as an essential component of WAN optimization-techniques that help businesses get the best possible performance from existing networks. However, building a business case for an application performance management solution requires more than a belief in its benefits. It requires some data to quantify the value of a bottom-line result. This white paper reviews ten business scenarios in which application performance management solutions are used to monitor applications across the WAN deliver a quantifiable Return on Investment (ROI). Example cases and calculations are provided for each scenario, describing how companies have quantified the value of an APM solution in that area.
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     XO Communications
By: SumTotal, a Skillsoft Company     Published Date: Aug 24, 2015
Download the complimentary guidebook and learn how your organization can achieve this kind of return through optimized scheduling, ensured compliance, improved productivity and real-time data analysis.
Tags : sumtotal, workforce management, optimization, scheduling, compliance, productivity, data analysis, roi
     SumTotal, a Skillsoft Company
By: INetU Managed Hosting     Published Date: Oct 09, 2015
By moving to the cloud technology company, VIIAD, reduced its costs by 50%. Read this Cloud Computing article to see how you can do the same by learning the 6 lessons that were learned when moving applications to the cloud.
Tags : cloud, hosting, managed hosting, private cloud, roi, cost reduction, cloud computing, managed services
     INetU Managed Hosting
By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
Tags : uberflip, content, engagement, content, discoverability
     Uberflip
By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
Tags : content insight, ebook, content marketing, analytics, roi
     Uberflip
By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
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