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By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Tags : ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits
     IBM
By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
Tags : customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics, contact center, customer behavior, decision-makers, integrate, granular attributes, predictive analytics, life-stage changes, enterprise applications, data management
     IBM
By: IBM     Published Date: Oct 24, 2012
Building long-term and profitable relationships has long been the goal for financial services companies new channels and growing complexity have made it more challenging than ever. Read on to learn about changing customer relationships and strategies
Tags : ibm, customer relationships, crm, customer relationship management, social media, financial services, data
     IBM
By: IBM     Published Date: Nov 19, 2012
Learn how IBM Cognos TM1 v10.1 can drive innovation into your enterprise planning, analysis and profitability modeling process. See how you can establish a more dynamic, reliable planning, analysis and more.
Tags : ibm, cognos, ibm cognos, tm1, v10.1, it innovation, analysis, enterprise applications, data management
     IBM
By: IBM     Published Date: Jul 09, 2013
See the latest analytical practices in finance and in particular learn how to leverage the power of IBM Cognos TM1 v10.1 to improve profitabilty modeling and optimization.
Tags : ibm, cognos, profitability, modeling, optimization, cognos tm1 v10.1, data management
     IBM
By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
Tags : case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity, customer productvity
     IBM
By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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     IBM
By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
Tags : analytics, data, customer behavior, insights, ibm, it management, it career advancement
     IBM
By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : analytics, social media, best practices, crm, marketing, business intelligence
     IBM
By: IBM     Published Date: Apr 23, 2013
Now is the time for the finance organization to step up to the challenges and become a strategic business partner in the deployment of profitability analysis across the enterprise. This requires a fundamental shift—in terms of both vision and execution. Tomorrow’s winners will be the ones that are not content simply to survive this economic onslaught, but work to emerge nimble enough to thrive. Profitability analysis is critical in this context. Read this whitepaper to learn more about profitability analysis and its benefits.
Tags : profitability, analysis, finance, projection, prediction, analytics, automation, metrics
     IBM
By: IBM     Published Date: Apr 23, 2013
Profitability analysis is important to all companies. But in times of economic uncertainty, it becomes even more critical because organizations need a comprehensive and forwardlooking view of profitability to ensure that they can remain financially viable, whatever the economic circumstances. For companies to be successful, they need automated systems that enable interactive profitability analysis that can be shared across a broad swath of users. They also need robust, advanced analytics, to provide detailed granular metrics for assessing profitability and measuring performance. IBM offers solutions that can meet those needs.
Tags : profitability, analysis, finance, projection, prediction, analytics, automation, metrics
     IBM
By: IBM     Published Date: Apr 23, 2013
When an unpredictable economy brings sudden shifts in revenues, costs, and profits, Software solutions can give Finance the ability to anticipate and adapt. But Finance needs the help of IT. Specifically, Finance needs the help of inspiring IT Managers who can lay out the roadmap that will take Finance from the automation of discrete processes to the broader task of transforming the business to compete successfully in a challenging global economy.
Tags : finance, operations, change management, enterprise
     IBM
By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
Tags : commerce, ibm, inventory, customer, cross channel, sales
     IBM
By: IBM     Published Date: Dec 21, 2012
Watch a brief demonstration to see how IBM Cognos 10 software delivers decision-making insights into how operational and financial activities affect your company's profitability.
Tags : ibm, cognos, profitability, modeling, optimization, analytics
     IBM
By: IBM     Published Date: Jun 25, 2013
The global credit crunch that began in 2007 threw the financial industry into turmoil and highlighted the need for financial firms to improve their risk management practices. Today, the credit crisis is far from over. Markets remain volatile, and financial firms face waves of regulatory requirements intended to safeguard the solvency of individual firms and the stability of economies worldwide. These reforms will dramatically affect firms — burdening the profitability and growth of some, and the very survival of others.
Tags : risk management, financial industry, profitability, smarter risk management practices
     IBM
By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
Tags : enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
     IBM
By: IBM     Published Date: Sep 03, 2013
As renowned cost accounting professor Chuck Horngren notes, corporate finance executives can deliver the greatest value by establishing the sturdiest foundation of timely, reliable and relevant facts. This analytical platform ultimately enables their organization’s most important measures – including revenue growth, return on invested capital and profit growth as measured by EBITDA – to outpace the financial outcomes of the competition. The goal is to support speed and effectiveness in decision-making.
Tags : extending, planning, forecasting, analytics, ibm, financial analytics, support speed, enterprise applications
     IBM
By: IBM     Published Date: Sep 30, 2013
The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts.
Tags : ibm, ibm business analytics, business analytics, business analytics solutions, business analytics platform
     IBM
By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
     IBM
By: IBM     Published Date: Nov 12, 2013
Customers’ expectations have never been so high. Yet, leaders at many banks and financial institutions still fail at providing a smooth, personalized, timely and relevant experience throughout channels. By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. Access this white paper today to learn about expert solutions that can help you reinvent your business operations and create a customer-focused company. Read on now to explore more.
Tags : business operations, business process management, bpm, process automation, smarter process, banking, financial services
     IBM
By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
Tags : ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions, optimize labor costs, demand patterns, business analytics, transformation program, zoo management, business impact, operational management, direct benefits, indirect benefits, segmentation, analytic applications, business outcomes
     IBM
By: IBM     Published Date: Jan 09, 2014
To operate effectively in different markets, Finnish manufacturer Meka Pro needed to be able to adjust its pricing and manufacturing strategies to each locality, but had no insight into their own data. Read this case study to learn how Meka Pro used IBM® Cognos® software modules to make faster, better business decisions and improve profitability.
Tags : ibm, meka pro, analytics, improve profitability, manufacturing projects, business strategy, competition support, manufacturing strategies, it systems, increase profitability, customer needs, production processes, automated reports, distinct markets, production costs, job profitability, company growth, secure solutions, business performance, business analytics
     IBM
By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
Tags : ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
     IBM
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