promotion optimization

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By: IBM     Published Date: Feb 04, 2014
Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers
Tags : ibm, collaboration, competitive edge, trade planning, limited visibility, trade promotion, promotion optimization, pricing pressures
     IBM
By: IBM     Published Date: Jun 11, 2008
Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.
Tags : promotions, optimization, aberdeen, retail research, promotions technology, promotions optimization, promotions managment, retail promotions technology
     IBM
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