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By: Looker     Published Date: Dec 03, 2015
The focus of modern business intelligence has been self-service; pushing data into the hands of end users more quickly with more accessible user interfaces so they can get answers fast and on their own. This has helped alleviate a major BI pain point: centralized, IT-dominated solutions have been too slow and too brittle to serve the business. What has been masked is a lack of innovation in data modeling. Data modeling is a huge, valuable component of BI that has been largely neglected. In this webinar, we discuss Looker’s novel approach to data modeling and how it powers a data exploration environment with unprecedented depth and agility. Topics covered include: • A new architecture beyond direct connect • Language-based, git-integrated data modeling • Abstractions that make SQL more powerful and more efficient
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     Looker
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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     TIBCO Software
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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     Iterable
By: Group M_IBM Q119     Published Date: Dec 20, 2018
Security leaders across all industries face mounting challenges. Cyberattacks are continually growing in volume, complexity, and sophistication, and incident response (IR) teams are pushed to the limit of their time, skill, and resources. Additionally, the average Security Operation Center (SOC) uses more than 75 different security tools – making full visibility nearly impossible and integrating those tools challenging as well.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Mar 01, 2019
Security leaders across all industries face mounting challenges. Cyberattacks are continually growing in volume, complexity, and sophistication, and incident response (IR) teams are pushed to the limit of their time, skill, and resources. Additionally, the average Security Operation Center (SOC) uses more than 75 different security tools – making full visibility nearly impossible and integrating those tools challenging as well.
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     Group M_IBM Q119
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
Tags : 2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
     Selligent Marketing Cloud
By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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     Urban Airship
By: Red Hat     Published Date: Dec 27, 2012
Read this white paper to learn about selecting a suitable platform for server virtualization to critical to the overall success of any virtualization or private cloud project. In the past few years, new technologies and approaches enhanced business.
Tags : virtualization, success, dual vendor, de-risk, vendors, red hat, it management, data management
     Red Hat
By: Urban Airship     Published Date: Jul 24, 2017
An app message center allows you to reach your entire app audience - including those opted-out of push notifications. Research shows a quarter of those opted out of push notifications read message center content, and more than half of your opted in audience does. Not only that, high-performing message center content generates 8x the read rate of push notifications. Check out our Inspiration Guide to see 20 examples of how companies are putting message centers to work to better address and grow their mobile audiences.
Tags : messaging, notifications, message center, technology, mobile audience
     Urban Airship
By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
Tags : notifications, messaging, marketing, branding, web traffic
     Urban Airship
By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
Tags : retention rates, push notifications, app traffic, user engagement, user churn
     Urban Airship
By: Workday     Published Date: Sep 14, 2018
This e-book features 10 must-read articles on the rapidly evolving world of supply chain published by Becker’s Hospital Review. Articles cover a range of topics, from new entrants pushing into healthcare to how new business collaboratives are shaking up conventional distribution models.
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     Workday
By: NetApp     Published Date: Mar 06, 2018
The company’s recently unveiled HCI platform leverages SolidFire’s all-flash scale-out architecture and performance management capabilities to support enterprise environments. Will it help NetApp make up ground against its fast-growing rivals?
Tags : netapp, database performance, flash storage, data management, cost challenges
     NetApp
By: Okta     Published Date: Jul 27, 2016
Microsoft is making a massive push to the cloud, and as a result Office 365 is taking off. However, Office 365 is unlike any other cloud app in its complexity. Read this eGuide to learn about industry trends and best practices for rolling out Office 365 with maximum user adoption.
Tags : identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
     Okta
By: Okta     Published Date: Aug 03, 2016
Microsoft is making a massive push to the cloud. As a result Office 365 is taking off. But in its complexity, Office 365 is unlike any other cloud app. Often this causes impactful deployment delays. Instead of relying on legacy tools Microsoft gives away, learn to remove the identity barriers for your Office 365 migration while building a foundation from which to launch your entire future cloud strategy. This webinar will discuss: • The basic identity management requirements for an Office 365 deployment • Microsoft’s existing identity management tools • The role of identity management in building a diverse cloud strategy
Tags : identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
     Okta
By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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     Oracle
By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
Tags : customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
     Sprinklr
By: XpertHR     Published Date: Jun 13, 2018
A renewed focus on pay equity at the state and federal levels, coupled with the power of movements like #MeToo and #TimesUp, have companies and their HR/compliance representatives dusting taking a deep dive into pay practices to ensure equity for all. Recent lawsuits settled in favor of plaintiffs, and activist call-outs for companies to be more equitable and transparent about pay practices, add fuel to the fire: ? Seven female law professors at the University of Denver won a $2.6 million settlement in May ? Activist investor Arjuna Capital is pushing major tech firms to publish data to support equitable pay practices ? Google is facing a class action battle over equitable pay practices That’s just the tip of the iceberg. If you’re not on top of this critical issue, you could be next on the list of companies facing legal and public scrutiny. XpertHR can help you wade through the regulatory requirements and practical considerations to audit and revise, as necessary, your pay practices.
Tags : pay equity, equal pay, gender equality, #metoo, #timesup, pay practices, compliance, fair pay
     XpertHR
By: Anaplan     Published Date: Sep 10, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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     Anaplan
By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The relational database has been the foundation of enterprise data management for over thirty years. But the way we build and run applications today, coupled with unrelenting growth in new data sources and growing user loads are pushing relational databases beyond their limits. This can inhibit business agility, limit scalability and strain budgets, compelling more and more organizations to migrate to alternatives like MongoDB or NoSQL databases.
Tags : rdbms, mongodb, migration, data, enterprise, management
     AstuteIT_ABM_EMEA
By: Nanorep     Published Date: Jan 25, 2016
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging.
Tags : customer experience, customer experience management, customer engagement, personalized content, customer support
     Nanorep
By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
     Eloqua
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