push

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By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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     Selligent Marketing Cloud
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Tags : silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
     Silverpop Engage B2B
By: Spectrum Enterprise     Published Date: May 15, 2017
Read this case study to learn how Catskill Hudson Bank can push over 30 time more data over its network than before with better reliability, speed, and security.
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     Spectrum Enterprise
By: Spectrum Enterprise     Published Date: May 15, 2017
Read this case study to learn how Catskill Hudson Bank can push over 30 time more data over its network than before with better reliability, speed, and security.
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     Spectrum Enterprise
By: Spectrum Enterprise     Published Date: Oct 05, 2017
Catskill Hudson Bank has grown from its roots as a community bank serving Sullivan County, NY to providing services to business customers across five counties by merging small-town customer service with "a big-bank technology backbone." As a result of this growth and to better respond to today's business customers, the bank needed better connectivity, reliability, and functionality than its existing network could provide. Read this case study to learn how Catskill Hudson Bank can push over 30 time more data over its network than before with better reliability, speed, and security.
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     Spectrum Enterprise
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement
     Spredfast, Inc.
By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
Tags : customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
     Sprinklr
By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
     SPSS, Inc.
By: Staples     Published Date: May 02, 2017
Dealing with the office bully is not as easy as dealing with a playground bully, but here are some strategies to help navigate being pushed into doing jobs that are not your responsibility, taking on too much, or simply being treated disrespectfully. Get this article to learn: How to identify bullying in the workplace Ways to control and mitigate disrespectful interactions Learn when to document, discuss, & elevate your concerns Everyone has the right to a respectful and positive working environment. Maybe someone should tell the office bully that.
Tags : office bully, positive work environment, safe workspace, office conflicts, office manager, administrative assistant
     Staples
By: Supply Chain Connect     Published Date: Apr 24, 2008
Whether you are an electrical supplies wholesaler or a manufacturer of oilfield equipment, the challenge is the same: Are you maximizing your margins by keeping your administrative processes as streamlined as possible? Or, are you wasting time and money by supporting paper-intensive processes to handle quotes, orders, ship notices, receipt documents and invoices?
Tags : scm, edi, erp, scc, supply chain, supply chain connect, electronic data, enterprise resource planning
     Supply Chain Connect
By: TeraCloud     Published Date: Dec 11, 2007
Storage spawns where it is needed. This leaves IT to manage many islands of storage devices scattered across the enterprise. Compliance requirements, multimedia-rich applications, unstructured content and a proliferation of databases are pushing IT departments to increase the size and complexity of their storage networks. All of this is occurring at a time when the need for centralized storage management has never been greater.
Tags : storage, storage management, infrastructure, compliance, tsa, teracloud, teracloud storage analytics, san, storage area networks
     TeraCloud
By: ThousandEyes     Published Date: Nov 17, 2016
Traditional performance management solutions were built for applications owned by the enterprise and run inside the corporate network. The explosive adoption of Software-as-a-Service (SaaS) and cloud applications have brought new performance management challenges that push the limits of the enterprise infrastructure and break these traditional approaches. In this white paper, we examine why existing solutions don’t work for the modern enterprise and discuss a fundamentally different approach that is needed to address the new challenges. Download now to learn more!
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     ThousandEyes
By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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     TIBCO Software
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
Tags : mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
     Uberall
By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
     Unica
By: Unitrends     Published Date: Apr 12, 2010
The purpose of deduplication is to provide more storage, particularly backup storage, for less money, right? Then wouldn't it be ridiculous if deduplication vendors were demanding that their customers pay more per terabyte of storage? Or if they were simply pushing the task of integrating, monitoring, and managing deduplication back onto their users?
Tags : unitrends, backup, data protection, data quality, server, replication, lossless, lossy, data compression
     Unitrends
By: Unitrends     Published Date: Aug 18, 2015
The purpose of deduplication is to provide more storage, particularly backup storage, for less money, right? Then wouldn't it be ridiculous if deduplication vendors were demanding that their customers pay more per terabyte of storage? Or, if they were simply pushing the task of integrating, monitoring, and managing deduplication back onto their users? This white paper is to help you understand the various approaches to deduplication, the strengths and weaknesses of each, and to introduce a different approach to deduplication, Adaptive Deduplication.
Tags : unitrends, backups, backup software consolidated backup, backup software enterprise, program backup software, network appliance backup, continuous backup software, backup software server, vps, virtual server, dedupe, it management, data management, data center
     Unitrends
By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages, permission-based mobile communications, mobile customer loyalty, push applications, mobile apps, mobile messaging, good push, mobile customer communications, personalized mobile alerts, social push, mobile marketing
     Urban Airship
By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising
     Urban Airship
By: Urban Airship     Published Date: Jul 15, 2012
We believe Good Push is so important that-drawing from our extensive interactions with push-enabled publishers and push consumers-we've created a set of best practices that we call our 7 Tenants of Good Push.
Tags : marketing, push marketing, publishers, consumers, marketing campaigns
     Urban Airship
By: Urban Airship     Published Date: Jul 15, 2012
An analysis of the impact push notifications have on mobile application users. Based on real-time data collected from top push notification senders, the Index presents a snapshot on the impact of push messaging around the globe.
Tags : marketing, push marketing, publishers, consumers, marketing campaigns
     Urban Airship
By: Urban Airship     Published Date: Mar 15, 2013
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
Tags : smartphones, push messaging, mobile, rich applications, mobile applications
     Urban Airship
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