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By: Phunware     Published Date: Oct 14, 2014
Learn how you can reach a wider audience by using location-based technology and see how location-aware technology can benefit your organization.
Tags : mobile location marketing, location aware technology, geo-fence, mobile push notifications, mobile beacons, mobile solutions for hospitals, mobile solutions for real estate, mobile solutions for museums
     Phunware
By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Tags : ibm, mobile, web push, free notifications, marketing, it management
     IBM
By: Phunware     Published Date: Aug 11, 2014
Many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. Additionally, with the influx of newly insured health care patients resulting from the Affordable Care Act’s new regulations, it is more of a challenge than ever before to guide patients through the hospital system in an efficient manner. In this white paper, we’ll examine how hospitals can use mobile technology to enhance the patient and visitor experience and drive new revenue through increased efficiency.
Tags : phunware, hospital mobile strategy, hospital beacon strategy, hospital mobile technology, hospital wayfinding technology, hospital push notifications, hospital digital navigation
     Phunware
By: IBM     Published Date: Jul 30, 2014
In this new CFO point of view report, we focus on the perspectives of the 576 CFOs we interviewed.
Tags : ibm, business analytics, business insights, cfo, cfo insights, managing risk, financial management
     IBM
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, best practices ibeacon, big data ibeacon, push notifications
     Phunware
By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
Tags : in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app
     Localytics
By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
Tags : app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging
     Localytics
By: IBM     Published Date: Jul 07, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
Tags : ibm, social business, smarter workforce, innovation, c-suite, global, ceo, leaders
     IBM
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement
     Spredfast, Inc.
By: IBM     Published Date: May 02, 2014
Download and read “Pushing the Frontiers” to see how you can become more efficient, uncover useful business insights, and create profitable growth.
Tags : ibm, c-suite study, cfo insights, executive insights, global c-suite study, elevated status, ceo, cfo
     IBM
By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
Tags : ibm, emm, smartphone, mobile, push notifications, push marketing, targeted campaigns, mobile device
     IBM
By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Tags : urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement
     Urban Airship
By: Urban Airship     Published Date: Apr 17, 2014
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push.
Tags : urban airship, gpi, good push index, bad push, push notifications, smart phone, mobile marketing, mobile
     Urban Airship
By: IBM     Published Date: Apr 04, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
Tags : ibm, c suite, global study, technology, customer engagement, digital experience, innovation, business technology
     IBM
By: IBM     Published Date: Mar 13, 2014
When it comes to design patterns, the battle between push and pull has been ongoing since the start. Both models have their place. But the authors of this IBM® Redbooks® Point-of-View article, including IBM WebSphere® VP Jerry Cuomo, argue that in many situations, pushing data to users as it changes can consume far fewer resources than a conventional pull pattern.
Tags : ibm, ibm redbooks, ibm websphere, marketing, mobile, mobile marketing, mobile design, mobile applications
     IBM
By: Intralinks     Published Date: Mar 12, 2014
In the age of Edward Snowden and the NSA, there are increasing concerns about data privacy and especially where best to keep data secure. The prevalence of cloud computing and cloud-based storage and collaboration services is only exacerbating these concerns. Many organizations are confused about regulations that protect data in different countries and jurisdictions, and don’t know what steps to take to ensure their cloud collaboration vendor can provide adequate safeguards. While pushback and reform efforts are evolving, the reality is that companies must operate within the law. Deciding where to house your data and how to move it is an exercise in understanding the relevant legal regimes and the application of risk analysis in the decision making process. This white paper will examine those elements with regard to cloud-based storage and processing.
Tags : data privacy, technology, data, security, safeguards, cloud computing, enterprise applications, data management
     Intralinks
By: Adobe     Published Date: Feb 20, 2014
San Diego County District Attorney’s Office accelerates Juvenile Court proceedings using Adobe® Acrobat® Pro in Microsoft SharePoint environment.
Tags : adobe, adobe acrobat pro, file management, software, data management, electronic documentation, paperless processing, pdf documents
     Adobe
By: Avalara     Published Date: Jan 28, 2014
Sales tax is in the news more than ever today with national legislation being debated in Congress, and many states struggling to gain a hold on internet sales and the related tax liabilities. The current controversies between a certain internet seller and a number of state revenue officials certainly made the front page in 2011. Sales tax policy is a fascinating subject and the internet revolution is pushing discussion of sales taxes to the public center. These developments indicate the high level of concern held by business leaders, politicians and bureaucrats in the sales tax field. The current focus on sales tax policy will hopefully produce a more rational sales tax compliance environment.
Tags : sales tax, tax liability, internet sales tax, best practices
     Avalara
By: Bitium     Published Date: Dec 09, 2013
As enterprises large and small shift their information to the cloud, an explosion of SaaS tools are making it easier than ever for employees to collaborate and innovate. Much of this sharing is being done across time zones and physical locations, by workers who are telecommuting, working in shared or public spaces, and from open networks. Information is stored on central, third-party servers that are accessible across the company and the world by anyone with an internet connection. As a result, online security is increasingly being pushed to the forefront as a major corporate expense. Yet, 89% of the global information workforce lack clarity on how security applies to the cloud. “Data is suddenly everywhere, and so are the number of people, access points and administrators who can control – or worse, copy – the data." Please download the white paper to learn more.
Tags : single sign on, sso, identity as a service, idaas, access and identity management, identity access management, password management, password manager
     Bitium
By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Tags : adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings
     Adobe
By: CDW     Published Date: Nov 05, 2013
As IT infrastructures evolve, the complexity of software assets is constantly increasing, creating headaches for IT pros whose responsibility it is to keep track of it all. In response, many are turning to software asset management (SAM) software. Chances are your organization may already have an asset management product in place that you think is adequate.
Tags : cdw solutions, sam provider, software asset management, sam software, it process, software tco improvement, cio pushback, telecommunications
     CDW
By: IBM     Published Date: Oct 24, 2013
While a business case is all about the numbers, knowing how and when to push the proposal through the approval process requires an understanding of the psychology behind how proposals are selected and funded. Learn the tools and strategies to develop a business case and gain approval within your company.
Tags : business case, best practices, success tactics, leadership, persuasion, decision making, selling
     IBM
By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
Tags : sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
     ClearSlide
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