Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus

ENDPOINT DATA. It’s often one of the most forgotten aspects of an enterprise data protection strategy. Yet, content on laptops, desktops and mobile devices is among a company’s most valuable data even while it’s potentially at the greatest risk. According to IDC there will be some 1.3 billion mobile workers by 2015. However, only half of enterprises today are using some type of endpoint backup. That means that the volume of endpoint data that is in jeopardy is nothing short of significant. Download to read the buyer's checklist on endpoint data protection!

To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”

Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights

Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences

Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.

Read this ESG report to find out what companies are more likely to buy CI/HCI solutions from the combined Dell EMC.

Read this ESG report to find out what companies are more likely to buy CI/HCI solutions from the combined Dell EMC.

To capitalize on the growth in B2B eCommerce, B2B sellers need to address the rising expectations and needs of the modern business buyer. Read this eBook to learn best practices and the key capabilities you need in a modern B2B eCommerce platform to attract and retain today's business buyer. You will learn the key capabilities to drive revenue growth, improve customer experience, and address B2B complexity.

Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.

Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.

Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.

Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.

THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.

If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.

Performance textiles and fabrics are rapidly bringing apparel and footwear products into the 21st century. Manufacturers today are innovating at breakneck speed and bringing to the market synthetic textiles and fabrics with enhanced performance characteristics, or that feature embedded fibers or topical applications. This has led to the widespread introduction of advanced performance apparel and footwear that offer you new levels of comfort and safety. At the same time, sorting through claims regarding the performance characteristics of these advanced textiles and fabrics can present real challenges for manufacturers, retailers and you. At a minimum, the myriad of vague, conflicting or unsubstantiated marketing claims and characterizations used to promote these materials often result in frustration and disappointment. And fraudulent representations can unnecessarily expose apparel manufacturers and retail buyers to potentially hazardous chemicals and other risks.

Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.

By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters. You’ll learn: • The key players in the programmatic ecosystem and how to work with them to execute a successful campaign • Why data is the key ingredient of programmatic • How to leverage targeting to your advantage

Read this ESG report to find out what companies are more likely to buy CI/HCI solutions from the combined Dell EMC.

Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organization. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.

The way salespeople qualify prospects has changed. According to sales experts, rather than chase prospects away with an endless string of qualifying questions, you need to learn about them, while they learn about you and your company. Read How To: Informally Qualify Prospects Research before a Meeting Interact with Buyers Spot Bad Leads Download this ebook, loaded with practical advice from noted sales leaders, so you can qualify the right prospects and rock your sales goals.

Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. Read this buyer's guide to learn more.

Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. Read this buyer's guide to learn more.

Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"

"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"