relationships

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By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
By: Intel     Published Date: Jun 10, 2011
Join Intel IT leaders and participating companies HP, Lenovo, Absolute Software, Citrix, and Symantec for a morning packed with the latest technology, expert advice and demos.
Tags : business technology, intel, cloud, data, client security, desktop virtualization, kvm, encryption, it infrastructure
     Intel
By: SRC,LLC     Published Date: Jun 01, 2009
We work in an ever-changing landscape of competitors, market forces, customer relationships, partner alliances, political and regulatory pressures, and global climate effects. The common mechanism for coping effectively with change is to refer to canned reports and dashboards, dump reporting data into a spreadsheet and look for answers to today's questions. All too often, we have to rely on estimates rather than models, and gut feel rather than data, because we can't get answers in a timely fashion. Yet we know that the answers lie hidden in the morass of corporate data.
Tags : business intelligence, src, capabilities, unified enterprise, spatial intelligence, alteryx, oracle, netezza, teradata, gui, ford, experian, sql, enterprise applications
     SRC,LLC
By: Oracle Corporation     Published Date: May 11, 2012
Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn about all of the key features and benefits of this dynamic solution.
Tags : oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers, enterprise applications, data management
     Oracle Corporation
By: Achievers     Published Date: Jan 17, 2014
Knowledge and strategic relationships fuel many organizations in today’s rapidly changing, global economy. As such, organizations need to leverage the individuals—and their networks—that possess the most relevant knowledge, whether they are current employees or are only loosely connected to the organization. To do this, organizations should create and leverage peer collaboration networks that enable them to identify and connect with individuals who have the unique skills, knowledge, and capabilities these organizations need. Bersin’s Research, Why Reputations and Networks Matter in the Open Talent Economy, indicates that this approach works in driving value—organizations that have effectively used internal reputation networks and profile databases have been able to increase key metrics such as employees’ time to productivity and innovation levels.
Tags : talent management, employee enagement, human resources
     Achievers
By: Achievers     Published Date: Jan 17, 2014
Knowledge and strategic relationships fuel many organizations in today’s rapidly changing, global economy. As such, organizations need to leverage the individuals—and their networks—that possess the most relevant knowledge, whether they are current employees or are only loosely connected to the organization. To do this, organizations should create and leverage peer collaboration networks that enable them to identify and connect with individuals who have the unique skills, knowledge, and capabilities these organizations need.
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     Achievers
By: Salesforce.com     Published Date: May 14, 2013
Social Sales eBook: Find out which profile wins the most deals and how all your sales reps can be more successful.
Tags : social sales, case study, ceb, salesforce, customer relationships, social enterprise, salescloud, servicecloud
     Salesforce.com
By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
Tags : martech, marketing technology, customer engagement, customer experience
     Marketo
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
Many firms—including those in the wholesale distribution sector—have achieved more efficient and business operations by using cloud-based ERP. Whatever the variations on the theme, wholesale distributors face challenges ranging from tight margins to supply chain and delivery-carrier dependencies. Succeeding in this demanding and fast-paced sector requires that companies operate with high efficiency and low error rates. Wholesale distributors that don’t closely track and optimize their core operations can put critical business relationships at risk, seriously undermining their profitability and growth potential.
Tags : cloud-based erp, erp, wholesale distribution, business operations, enterprise applications
     Netsuite DWASF Leads Display Q1 2015
By: JBoss Developer     Published Date: Oct 21, 2016
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed. With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
Tags : api, market intelligence, advisory services, digital transformation, data
     JBoss Developer
By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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     Microsoft
By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
Tags : b2b blogging, a guide to b2b blogging, the power of business blogs
     Oracle
By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : social media, marketing, marketing tools, emerging marketing, digital
     MediaVantage
By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's retail environment. From customer data to product placement statistics, retail organizations are constantly juggling information. As the sheer amount of data continues to grow, it becomes increasingly difficult to manage. Not only does data come in many different forms—such as reports, memos and e-mails—but often it’s scattered across multiple repositories.
Tags : ibm, ibm balanced warehouses, ibm master data management server, ibm omnifind, ibm industry data models, dynamic warehousing, retail buyer’s guide, leveraging data, customer data, product placement statistics, data management, scalable system, customer relationships, cross-sell, up-sell opportunities, db2 warehouse, oltp-based transactional data server, information management software, enterprise applications
     IBM
By: Microsoft Dynamics     Published Date: Jul 03, 2008
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
Tags : sales, sales software, sales funnel, forecasting, analytics, business activity monitoring, microsoft, microsoft crm, microsoft dynamics
     Microsoft Dynamics
By: Microsoft Dynamics     Published Date: Jul 03, 2008
The business landscape is evolving; the traditional way people work together-in the office or in the field-looks very different today than it did just a couple of years ago. Download this webcast to learn how Microsoft Dynamics CRM empowers you to take advantage of your existing technology investments to extend the reach of your business and enable your mobile workforce to drive better business results.
Tags : microsoft, microsoft dynamics, crm, software, crm software, contact management, business management
     Microsoft Dynamics
By: HP Service Management     Published Date: Sep 03, 2008
In this first chapter of "The Shortcut Guide to IT Service Management and Automation," you will be led through a step by step analysis of your company's IT and business relationships, providing you with a basis for a strategic plan to turn service lifecycle management into a valuable business asset. Author and compliance expert Rebecca Herold demonstrates how technology acts as a strategic differentiator by enabling business growth, driving operational efficiencies to lower maintenance costs, optimizing outcomes, and reducing IT risks.
Tags : itil, itil v3, bsm, bsa, dca, itsm, it service management, operations, it operations, cmdb, automation, service, service management, service desk, lifecycle, life cycle, hpsm, hp sm, hp service management
     HP Service Management
By: GoToMeeting     Published Date: Oct 08, 2013
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow. Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain. This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
Tags : horizontal value creation, the summit group, co-innovation, innovation, co-innovation, strategy, growth
     GoToMeeting
By: IBM Software     Published Date: Feb 14, 2011
This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Tags : ibm cognos, predictive imperatives, customer value, customer relationship, crm
     IBM Software
By: Janrain, Inc.     Published Date: Oct 16, 2013
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
Tags : branding, social graphing, social graph data, social context, social endorsement
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Jan 02, 2014
The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role.
Tags : user management, on-site engagement, customer insights, user acquisition, user engagement
     Janrain, Inc.
By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
Tags : ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics
     IBM
By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Tags : ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits
     IBM
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