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By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
     Oracle Social Cloud
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
Tags : mobile analytics, precision marketing, mobile touch-points, mobile analytics
     Adobe
By: Imperva     Published Date: Jun 14, 2012
This paper describes the financial implications of Web attacks, DDoS attacks, and other Web-based threats. It shows how the SecureSphere Web Application Firewall provides a Return on Security Investment of 2090% by preventing data breaches and Website downtime.
Tags : imperva, application security, security costs, roi, firewall, ddos, web attacks, it spending
     Imperva
By: Polycom     Published Date: Mar 13, 2015
Dynamic work environments are made-up of people on the move and virtual teams across different time zones. This makes it challenging to access an expert or to secure information. You need a communication solution that anchors fast-moving teams and enables communication from any device, anywhere; and critical to your success, and ease of use and HD quality voice and video to help drive user adoption. And communication tools that integrate with applications you use daily that are managed through a single interface to streamline deployment and speed your return on investment (ROI).
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Polycom     Published Date: Mar 13, 2015
In the fall of 2013, Polycom and Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Polycom voice solutions for Microsoft Lync. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Polycom voice solutions for Microsoft Lync within their organizations.
Tags : mobile, unified communication, concept, brand, enterprise, voice, products, services
     Polycom
By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
Tags : constant contact, email marketing, email marketing strategy, marketing email
     Constant Contact
By: K2     Published Date: Jan 07, 2016
In a world where speed matters, businesses need agility and flexibility to quickly modify their processes and business practices to stay competitive. Historically, large companies have hampered process agility by locking themselves into outdated systems, processes, and ways of working, but a variety of factors – including modernization and customer expectations – are increasingly playing a role in driving companies toward business process transformation, an emerging topic in the realm of process excellence. This white paper, based on the Process Excellence Network’s, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on what causes and drives process innovation, includes examples of organizations that have done this, and analyzes their return on investment (ROI).
Tags : business processes, agility, business process transformation, process excellence, networking, software development, it management
     K2
By: Microsoft Office 365     Published Date: Sep 08, 2016
In conjunction with Forrester Consulting, Microsoft commissioned a Total Economic Impact study to examine the potential return on investment businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business, SharePoint, Yammer, and OneDrive.
Tags : microsoft, technology, communication, return on investment, forrester consulting
     Microsoft Office 365
By: Oracle     Published Date: Feb 14, 2013
This executive brief outlines how the use of consistent, enterprise-wide talent management programs can help organizations develop effective leadership and return significant business value.
Tags : leadership development, seven steps to success, business value, coporate leadership talent, hiring strategies
     Oracle
By: Citrix Online     Published Date: Aug 09, 2010
This series takes you through the many issues that plague the modern help desk, and states the case for implementing user-centric remote support.
Tags : citrix, gotoassist, remote support, help desk, configuration, service delivery, return on investment, roi
     Citrix Online
By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
Tags : citrix online marketing, gotowebinar, roi calculator, marketing event
     Citrix Online
By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
Tags : omni-channel commerce, store enablement, channel integration
     IBM
By: IBM     Published Date: Oct 06, 2014
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
Tags : e-commerce, lob employees, digital store content, marketing investments
     IBM
By: IBM     Published Date: Feb 10, 2015
Now that a majority of organizations realize a return on their analytics investments within a year, business executives are demanding data insights delivered at an accelerating speed.
Tags : ibm strategy, big data, management consulting, analytics investments, data insights, it management, enterprise applications, data management
     IBM
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi
     IBM
By: IBM     Published Date: Jun 15, 2015
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best practices for maximizing holiday returns. Get an in-depth look at the impact of screen size on shopping behavior, discover the key dates in the holiday shopping calendar, and find out what you need to know in order to make this the most successful season yet.
Tags : ibm, retail, technology, best practices, trends, shopping, behavior
     IBM
By: IBM     Published Date: Apr 23, 2015
Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets. Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.
Tags : ibm, big data, profit margins, regulations, analytics, customer experience, banking, bank
     IBM
By: IBM     Published Date: Jan 12, 2016
With the holiday season right around the corner, it's time for retailers to take a closer look at the strategies that can ensure success to uncover any potenital roadblocks on the horizon. Read the report to get the latest online shopping trends and best practices to maximize holiday returns.
Tags : mobile traffic, trends, best practices
     IBM
By: IBM     Published Date: Dec 02, 2014
Dramatic changes across the oil and gas industry require new approaches for managing information, analyzing patterns and optimizing outcomes in both upstream and downstream operations. Forward-thinking oil and gas companies will turn information into actionable insights in order to: • Enhance exploration and production • Improve refining and manufacturing efficiency • Optimize global operations
Tags : it management, enterprise applications
     IBM
By: IBM     Published Date: Jan 16, 2015
Watch this video with Bryan Ball, Vice President and Principal Analyst for Supply Chain Management with the Aberdeen Group to find out why so many companies are turning to B2B collaboration to reduce costs, increase margins, and keep up with the escalating pace of business.
Tags : ibm, b2b integration, b2b collaboration, business decision making, supply chain management, cost reduction
     IBM
By: IBM     Published Date: Jan 04, 2016
Join our guest speakers Forrester analysts, Jeffrey Hammond and Henry Huang, as they discuss the potential return on investment (ROI) you may realize by deploying IBM MobileFirst Platform.
Tags : ibm, mobile, application, development, roi, investment, software development, enterprise applications
     IBM
By: IBM     Published Date: Jul 15, 2016
Read this Forrester report to learn how to: 1) Increase network security, performance, and availability, 2) Reduce costs and protect your investment with Flexible Performance Licensing, 3) Evaluate the potential return on investment (ROI) your organization may realize with XGS.
Tags : economics, forresster, ibm, security, network protection, performance
     IBM
By: IBM     Published Date: Nov 07, 2016
Is your software defined infrastructure (SDI) for high performance computing (HPC) and big data analytics meeting the needs of your growing business? Would you like to know how to justify the switching cost from unsupported open source software to a commercial grade SDI that ensures your resources are more effectively used cutting down time to market? This webcast will give you an overview of the true costs of building out and managing a HPC or Big Data environment and how commercial grade SDI software from IBM can provide a significant return on investment.
Tags : ibm, platform computing, software defined infrastructure, enterprise applications
     IBM
By: IBM     Published Date: Sep 30, 2016
Read this Forrester report to learn how to: 1) Increase network security, performance, and availability, 2) Reduce costs and protect your investment with Flexible Performance Licensing, 3) Evaluate the potential return on investment (ROI) your organization may realize with XGS.
Tags : ibm, security, network protection, ibm security network protection, cyber threats, network, xgs, forrester
     IBM
By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
Tags : content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment
     PermissionTV
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