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By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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     Marketo
By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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     Marketo
By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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     Marketo
By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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     Marketo
By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
Tags : marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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     Marketo
By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
Tags : spredfast, mass relevacne, revenue, sponsorships, social media
     Mass Relevance
By: McAfee     Published Date: Mar 31, 2017
NSS Labs performed rigorous testing of McAfee Endpoint Security v10.5 across a multitude of attack threat vectors targeting a very dynamic enterprise class endpoint attack surface. In addition, McAfee Endpoint Security v10.5 was evaluated for it's resistance against several evasion categories and false positive testing. This test was conducted free of charge and NSS did not receive any compensation in return for McAfee's participation. Download a complimentary copy ($750 value) of this NSS Labs individual test report that provides detailed information not available elsewhere.
Tags : endpoint attack, endpoint protection, security, nss
     McAfee
By: McAfee EMEA     Published Date: Nov 15, 2017
NSS Labs performed an independent test of the McAfee Endpoint Security v10.5 product. The product was subjected to thorough testing at the NSS facility in Austin, Texas, based on the Advanced Endpoint Protection (AEP) Test Methodology v1.0, which is available at www.nsslabs.com. This test was conducted free of charge and NSS did not receive any compensation in return for McAfee’s inclusion. This report provides detailed information about this product and its security effectiveness. Additional comparative information is available at www.nsslabs.com.
Tags : mcafee, endpoint, security, product, technology
     McAfee EMEA
By: MeQuilibrium     Published Date: Jul 25, 2018
In today’s competitive work environment, attracting and retaining top talent is paramount and expensive. Companies recruit high performing employees with deep experience, invest in training, and reward outcomes. Yet while talent and experience are critical, new evidence suggests those attributes may not be enough. It’s not simply how well a person can perform in a typical situation, but how quickly they can return to high performance after an inevitable setback. Resilience is the ability to become strong, healthy or successful again after something bad happens. It includes (learnable) cognitive and emotional skills that reduce the degree and duration of episodes of discouragement, reluctance or defeat that often follow negative events. A resilient worker will quickly put the event in perspective and search for alternative solutions while their less-resilient colleagues experience a letdown or assign blame. This paper describes how resilience, measured by the meQ Score, corresponds to w
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     MeQuilibrium
By: MessageLabs     Published Date: Jul 16, 2009
This White Paper explains what image spam is and how it tries to escape detection. But it also describes how the filter provided by MessageLabs hosted services uses subtle clues to expose image spam - and so delivers a cost-effective solution to what can be an irritating and business-compromising problem. Learn more today!
Tags : messagelabs, threats, spam, image spam
     MessageLabs
By: Microsoft     Published Date: May 16, 2016
Each predictive maintenance project will be unique—tailored to the needs of your business and your equipment. But at its core, the principles and considerations for a predictive maintenance solution are very similar. Download this whitepaper for a framework for getting started with your predictive maintenance projects.
Tags : iot, internet of things, microsoft, predictive maintenance project, predictive maintenance solution, devices, return on investment
     Microsoft
By: Microsoft     Published Date: May 04, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Office 365. The purpose of this study is to provide readers at large organizations (more than 1,000 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.
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     Microsoft
By: Microsoft     Published Date: Jul 20, 2018
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azure’s infrastructure-as-a-service (IaaS) offering. The purpose of this study is to give readers a framework to evaluate the potential financial impact, or ROI, of leveraging Azure IaaS for their organizations. Benefits gained by interviewed customers that migrated or re-architected some or all workloads from on-premises to IaaS include: › Greater revenue opportunities from business-to-business (B2B) and customer web channels with a solution that is more mobile and reliable, and meets scale and seasonality needs. › Increased profits from those revenues. › Improved production efficiency. › Reduced datacenter, IT resource, and outsourcing costs. › Easier and faster software and hardware management (such as p
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     Microsoft
By: Microsoft Azure     Published Date: Apr 11, 2018
The 2017 study, The Total Economic Impact™ of Microsoft Azure IaaS, gives insight into both the costs and benefits of large-scale Azure infrastructure as a service (IaaS) implementation. This commissioned study conducted by Forrester Consulting analyzes the return on investment and business impact that several enterprises experienced when moving from a primarily on-premises environment to Azure. The companies interviewed come from a variety of industries and locations (global/multinational, North American, and European). In addition to a 435 percent overall return on an Azure IaaS investment*, the businesses also experienced: Reduced data center and outsourcing costs. Website scale and performance improvements. Ease of experimentation through virtualized environments. Developer and tester improvements. Download the study to learn about the potential ROI that could be realized by shifting some or all of your management and operations to Azure.
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     Microsoft Azure
By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM 4.0 is designed to help enterprise organizations attain a 360-degree view of customers, achieve reliable user adoption, adapt quickly to business change, and accelerate project delivery and returns-all on a platform that provides enterprise levels of scalability and performance. Microsoft Dynamics CRM 4.0 addresses the stringent requirements of the enterprise in the areas of performance and scalability, application flexibility, efficient manageability, and network configurability.
Tags : microsoft, microsoft crm, microsoft dynamics
     Microsoft Dynamics
By: Microsoft Office 365     Published Date: Jan 21, 2016
Learn how much money your business can save. In an objective study commissioned by Microsoft, Forrester Consulting investigated the Total Economic Impact™ for small to medium sized businesses, with 1 to 250 employees, using Office 365. The study revealed a sizeable return on investment. One business founder had this to say, “The productivity gain is the main thing for me with Office 365. It’s allowed everybody to be more productive, and if there is any element of downtime on hardware, it’s just a case of moving into another location, whether it’d be the next desk, office, or Starbucks.” Discover these findings and more when you download the free report: • Improved Business Continuity. How enhanced business continuity lead to an avoidance in lost billable hours of $15,000 annually. • Increased mobile worker productivity. How an investment in mobility saved45 hours per year per worker. • Lowered Security, Risk, and Compliance Costs. How an organization went from 15 data breaches per year
Tags : it management
     Microsoft Office 365
By: Microsoft Office 365     Published Date: Sep 08, 2016
In conjunction with Forrester Consulting, Microsoft commissioned a Total Economic Impact study to examine the potential return on investment businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business, SharePoint, Yammer, and OneDrive.
Tags : microsoft, technology, communication, return on investment, forrester consulting
     Microsoft Office 365
By: Microsoft Office 365     Published Date: Sep 26, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive. Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
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     Microsoft Office 365
By: Microsoft Office 365     Published Date: Sep 26, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) organizations may realize by deploying Office 365. The purpose of this study is to provide readers at small and medium-sized businesses (one to 250 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.
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     Microsoft Office 365
By: MicroStrategy     Published Date: Aug 12, 2012
A panel of industry experts, including Steve Cornett, Director of Enterprise Information Services with Lowe's Companies, Inc.,
Tags : microstrategy, mobile, steve cornett, lowe's, roi
     MicroStrategy
By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecast’s Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
Tags : mimecast, forrester research, unified email management, uem, economic impact, return on investment, roi, evaluate financial impact
     Mimecast
By: Mimecast     Published Date: Jun 22, 2015
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying its Unified Email Management solution.
Tags : unified email management, uem, mimecast, microsoft office 365, email providers, email security, archiving, continuity
     Mimecast
By: Mimecast     Published Date: Dec 20, 2018
Your corporate email is a vital repository of critical business information. In the age of the cloud and mobility, empowering users accessing that information quickly and efficiently can’t be an afterthought. You may think you can get by with your old email archive, but your organization and your employees will suffer without the latest technology. Learn more in this TechTarget whitepaper Email Archiving: It’s Time for an Update. Download now to get the facts about: How archaic email archives slow down productivity and increase IT help desk burdens Why return-on-investment for old archiving solutions hurt your bottom line Ways poor e-discovery capabilities leave you vulnerable in legal challenges
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     Mimecast
By: Modicon PLC     Published Date: Dec 04, 2012
Our repair technicians are capable of repairing most Modicon - Schneider Electric parts same day. Our exchange program allows us to send you a remanufactured unit while allowing you 30 days to return the failed unit for a credit.
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     Modicon PLC
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