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Results 326 - 350 of 654Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Jan 16, 2015
Watch this video with Bryan Ball, Vice President and Principal Analyst for Supply Chain Management with the Aberdeen Group to find out why so many companies are turning to B2B collaboration to reduce costs, increase margins, and keep up with the escalating pace of business.
Tags : ibm, b2b integration, b2b collaboration, business decision making, supply chain management, cost reduction
     IBM
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data
     Oracle Social Cloud
By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing
     BI WORLDWIDE
By: Polycom     Published Date: Dec 18, 2014
While corporate training and education programs may seem to some like standard internal HR functions, their impact is vast. These programs not only support employee growth and career development, which improves satisfaction and retention; they also provide new product knowledge, upgrade skills and ultimately improve corporate productivity. With that said, like any other cost center, corporate training departments are facing increasing pressure from above to provide higher, more measurable returns on investment and “do more with less” in the form of shrinking training and travel budgets. They are also being asked to minimize the time employees spend undergoing training, to increase productivity. To achieve this, trainers are embracing new forms of learning to deliver training and development. This paper discusses the 5 benefits of Video Collaboration in Corporate Training.
Tags : benefits of video, polycom, video on demand, video collaboration, enterprise applications, data management
     Polycom
By: IBM     Published Date: Dec 02, 2014
Dramatic changes across the oil and gas industry require new approaches for managing information, analyzing patterns and optimizing outcomes in both upstream and downstream operations. Forward-thinking oil and gas companies will turn information into actionable insights in order to: • Enhance exploration and production • Improve refining and manufacturing efficiency • Optimize global operations
Tags : it management, enterprise applications
     IBM
By: Aspect Software     Published Date: Nov 06, 2014
Learn how Trupanion reduced ongoing IT costs while increasing staff utilization, sales and customer satisfaction. This case study and research conducted by Nucleus Research outlines how Trupanion, using Aspect’s hosted contact center, achieved a payback in five months and an average annual benefit that exceeds $1.3M.
Tags : aspect, trupanion, roi, return on investment, it costs, strategy, visibility, customer satisfaction, staff utilization, aspect unified ip, aspect workforce optimization, it management
     Aspect Software
By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
Tags : mobile analytics, precision marketing, mobile touch-points, mobile analytics
     Adobe
By: HPE     Published Date: Nov 05, 2014
IDC conducted a study of eight medium-sized to large organizations that had deployed an HP Networking infrastructure to determine the return on investment (ROI) associated with their implementation.
Tags : networking porfolio, delivering roi, business value, computing, manageability, wire management, networking infrastructure, return on investment, consumerization, it management
     HPE
By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : marketing channels, marketing guide, triggered emails, re-targeted emails
     Adobe
By: IBM     Published Date: Oct 10, 2014
Forrester Research has just completed a Total Economic Impact study for a large financial services institution to quantify the actual return on investment for service virtualization. Read Forrester’s analysis to learn how service virtualization is eliminating testing bottlenecks and significantly reducing the cost of testing.
Tags : ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services, bootstrapping virtual, virtual components, virtualize, reduce costs, reduce risks, increase quality, automation, test automation, sandhata, tei methodology, it management
     IBM
By: IBM     Published Date: Oct 10, 2014
Get the essentials about agile testing and service virtualization from several different perspectives – get an analyst’s take from Diego Lo Giudice of Forrester Research on how to remove agile testing bottlenecks and ways to calculate your potential return on investment for Service Virtualization
Tags : ibm, virtualization, service virtualization, service components, deploying service, team productivity, software quality, dependent services, bootstrapping virtual, virtual components, virtualize, reduce costs, reduce risks, increase quality, virtualization ekit, agile testing
     IBM
By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
Tags : omni-channel commerce, store enablement, channel integration
     IBM
By: IBM     Published Date: Oct 06, 2014
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
Tags : e-commerce, lob employees, digital store content, marketing investments
     IBM
By: Polycom     Published Date: Sep 24, 2014
Dynamic work environments are made-up of people on the move and virtual teams across different time zones. This makes it challenging to access an expert or to secure information. You need a communication solution that anchors fast-moving teams and enables communication from any device, anywhere; and communication tools that integrate with applications you use daily that are managed through a single interface to streamline deployment and speed your return on investment (ROI). Polycom and Microsoft® deliver a complete and interoperable end-to-end unified communications (UC) solution for voice, video, conferencing and collaboration and connect people from any device, and from any location.
Tags : solutions, environments, challenging, communication, deployment, roi, secure, information, quality voice, video, expert, virtual, team, dynamic, time zones, tools, software development, enterprise applications
     Polycom
By: Polycom     Published Date: Sep 24, 2014
Polycom and Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Polycom voice solutions for Microsoft Lync. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Polycom voice solutions for Microsoft Lync within their organizations.
Tags : economic, enterprise, impact, readers, framework, voice, solutions, lync, organizations, consulting, commissioned, evaluate, study, financial, roi, potential, software development, enterprise applications
     Polycom
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, marketplace, saving, task, integration, return
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools
     ReadyTalk
By: CA Technologies     Published Date: Sep 11, 2014
This white paper discusses why application release and deployment automation platforms are becoming increasingly vital for IT operations in global enterprises and explores the specific requirements of such a platform in order for it to prove beneficial, and effective, and offer a substantial return on investment.
Tags : new application services, application testing, application releasing, devops, software development
     CA Technologies
By: Riverbed     Published Date: Sep 05, 2014
Storing data in the cloud using a Whitewater™ cloud storage gateway from Riverbed Technology overcomes what is becoming a serious challenge for IT departments: how to manage the vast, and ever-growing, amount of data that must be protected. Whitewater eliminates concerns about data security, data transmission speeds over the Internet, and data availability, while providing great flexibility and a favorable return on investment. Moving data to the cloud replaces the high costs of tape and disk storage systems with a pay-as-you-go cloud storage tier. This paper makes the business case for cloud storage, outlining where capital and operational costs can be eliminated or avoided by using the cloud for backup and archive storage.
Tags : data storage, cloud, it departments, security, transmission speeds, storage, data management
     Riverbed
By: CradlePoint     Published Date: Sep 04, 2014
Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere. Combined with cloud-enabled network management and content delivery systems, 3G and 4G wireless broadband networks are propelling digital signage deployments at an accelerated pace. In countless venues, digital signage networked via wireless broadband signal penetrates hard-to-reach locations, new markets, and can achieve a faster return on investment.
Tags : cradlepoint, digital signage, cloud-enabled software as a service, wireless broadband cellular signal, storage
     CradlePoint
By: NEC     Published Date: Aug 12, 2014
Server virtualization is revolutionizing the datacenter by making applications mobile, increasing application uptime, and allowing IT admins to allocate computing resources more efficiently. The technology has been deployed widely enough that the role of the computer server has evolved from directly hosting operating systems and applications to hosting fully virtualized environments. Server that can support more virtualized machines (VMs - complete application stacks) allow their users to gain higher return on their IT investments. Private Cloud can extend the virtualization benefits in ways that broaden the benefits of virtualization to all parts of the organization. In this white paper, you will learn how Corporate IT uses these tools to meet the increasing demand for IT services.
Tags : tier 1, cloud, machines, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, enterprise applications
     NEC
By: IBM     Published Date: Aug 06, 2014
Despite a return to profitability for many banks, the industry still needs to identify new sources of revenue to compensate for declining investment banking activities. For a number of universal banks strapped by regulations, transaction banking has emerged as a key to revenue and profits.
Tags : ibm, banking, competition, transaction, profitability, revenue
     IBM
By: Smartling     Published Date: Aug 01, 2014
One third of SurveyMonkey’s customers live in a country in which English is not the primary language. Using Smartling’s translation software platform, SurveyMonkey automated its translation process in order to offer its Web application to users in their native language. In this case study, you’ll learn about Smartling’s platform enabled SurveyMonkey to launch 10 new languages in less than 6 months and see an immediate return on its investment.
Tags : smartling, survey monkey, case study, global, translation, software, software development
     Smartling
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