right content

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By: KnowledgeTree     Published Date: Aug 07, 2013
Get this data sheet today and learn how KnowledgeTree helps discover the right content for your sales engagements, right in Salesforce.com
Tags : sales engagement, marketing collateral, collateral roi
     KnowledgeTree
By: Adobe     Published Date: Aug 09, 2017
First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of your content marketing efforts • What types of imagery you should use to meet your brand objectives
Tags : imagery, impressions, content marketing, brand objectives
     Adobe
By: bigtincan     Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" — and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
Tags : idc technology, file sync, mobile content, content mobilization platform
     bigtincan
By: Mimecast     Published Date: Dec 20, 2018
The right solution for archiving electronic content provides the foundation supporting the conventional, defensive applications for data retention such as compliance and e-discovery; but also the proactive applications that enable competitive and other advantages. Sponsored by Mimecast, this paper from Osterman Research details how archiving trends and use cases are changing and key recommendations on building a next-generation solution.
Tags : 
     Mimecast
By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
Tags : quickpivot, iot, content strategy, omnichannel, multichannel, marketing solutions
     QuickPivot
By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : adobe, marketing, marketers, mobile, engagement
     Adobe
By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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     MoreVisibility
By: Intralinks     Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it. Key topics include: The threat posed by Dropbox and other consumer-grade FSS providers The need for lifetime control of information and content The ability to perform audits, and locate files, anywhere, and who accessed them How next generation IRM technology is available to add a new layer of security to every file Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
Tags : rights management, security and regulatory, file sync and share, cloud services, irm technology, secure collaboration, security
     Intralinks
By: Ektron     Published Date: Jun 03, 2014
Download the Essential Guide to determine the right Web Content Management Solution for your organization and start driving results from your website today.
Tags : ektron, web content, web content management, wcm, wcms, enterprise applications
     Ektron
By: Soonr     Published Date: Sep 03, 2014
Business happens at the speed of “right now” across departmental, physical, geographical and organizational lines. Secure, anywhere, anytime access to the most up-to-minute business content ensures that employees, partners and customers can do business faster. Neither remote VPN access nor cloud-only sharing solutions provide the flexibility, security, and universal access required to support today’s business. What’s needed is a solution that offers the benefits of cloud-based file access along with the control and manageability of local file systems. Discover the Soonr Hybrid Cloud Sync and Share Solution that preserves existing file server infrastructure, while delivering complete mobile file sharing and collaboration capabilities.
Tags : soonr, cloud, sync and share, security, solutions, business support, vpn access, cloud sharingsoonr, network storage, file sharing, cloud file sharing, hybrid cloud, mobile file sharing, efss, it management, hybrid it, sync and share, vpn access, networking
     Soonr
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
Tags : b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation
     Yesler
By: SAP     Published Date: Apr 14, 2011
Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.
Tags : intellectual property, contract management, rights availability, visibility, digital media content, rights management, content, royalties
     SAP
By: Neustar Inc.     Published Date: Oct 14, 2013
As the digital universe evolves in both volume and scope, companies must be diligent about protecting their content. Fortunately, companies can easily leverage IP information to protect themselves. This paper explores the best practices of using IP intelligence for digital rights management to reduce risk to online content.
Tags : digital rights management, ip intelligence, best practices, neutar, security, wireless security, online content, rights, content
     Neustar Inc.
By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
Tags : content, touchpoint marketing, adobe, marketing model, personalization, customer experience
     Adobe
By: Adobe     Published Date: Apr 17, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : mobile device, marketing, mobile-first mindset, mobile capabilities, engagement
     Adobe
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
     IHS GlobalSpec
By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
Tags : rackspace, social gaming, private cloud, data, rockyou, security, data center
     Rackspace
By: CrownPeak     Published Date: Jun 30, 2009
The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
Tags : cms, saas, software-as-a-service, crownpeak, content management system, open source, end-to-end process, collaboration, compliance, media management, it resources
     CrownPeak
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to select the right Web Content Management System and see how it can help streamline your enterprise’s content publishing.
Tags : exsquared, web content marketing, management system, marketing, online purchasing, social media
     EX Squared Solutions
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
     Skyword
By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
Tags : content marketing, content team, pitching content, content strategy, marketing team, building teamwork
     Scripted
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence
     BrightEdge
By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
     Wayin
By: Oracle     Published Date: Sep 02, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
Tags : editorial, content, marketing, calendar, guide, engaging, team, customers
     Oracle
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
     Oracle
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