social media best practices

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By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
Tags : social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics, content
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
n our report on the most-Socially Devoted brands in the Fashion industry, you can find out which practices to adopt to help turn your fashion brand into a powerhouse.
Tags : social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands
Tags : social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices
     Socialbakers
By: Spredfast     Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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     Spredfast
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: NAVEX Global     Published Date: Sep 05, 2013
Explore four important facets of managing social media use by employees in your organization. Craft a best practice social media policy and navigate the legal landscape, train employees, address retaliation, and take a comprehensive approach. View examples of organizations that have successfully and creatively implemented social media guidelines.
Tags : social media policy, risk management, best practices, policy management, social media training, social media laws, national labor relations act, nlra, retaliation, harassment, mobile training, risk assessment, data, culture assessment, program assessment
     NAVEX Global
By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
Tags : twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
     Topsy
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales, customer interaction, crm, integrate social media, customer support
     Oracle
By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
     Tracx
By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
Tags : interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media
     Interactive Intelligence
By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi
     Webtrends
By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : analytics, social media, best practices, crm, marketing, business intelligence
     IBM
By: IBM     Published Date: Jan 18, 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: Salesforce     Published Date: Mar 19, 2013
Pull ahead of your competition by learning best practices for incorporating social and mobile technologies. This white paper will explore how you can close more deals and save hours each week by taking advantage of these new technologies.
Tags : crm, social, sales, social media, mobile, emerging technologies, operations, process management, roi, best practices
     Salesforce
By: NAVEX Global     Published Date: Nov 18, 2013
Download this paper to explore the 4 areas that are key to managing social media use by employees in your organization.
Tags : social media policy, risk management, best practices, policy management, social media training, social media laws, national labor relations act, nlra, retaliation, harassment, mobile training, risk assessment, data, culture assessment, program assessment
     NAVEX Global
By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
     Webtrends
By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Tags : social selling, social media, best practices, social selling platform, modern buyer
     SocialChorus
By: Mass Relevance     Published Date: Jun 12, 2014
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
Tags : sponsorship offerings, sports sponsorship, on-air promotion, and website integration, networking
     Mass Relevance
By: SAS     Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Tags : sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sas® 9.3, supply chain intelligence, sustainability management
     SAS
By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
Tags : social media, actioncoach, social marketing campaign, social marketing best practices
     ActionCOACH
By: Dice     Published Date: Feb 10, 2016
Recruiting on social sites can greatly broaden your reach to skilled talent. Dice’s Social Recruiting Starter Kit will show you the framework for building a sound social strategy.
Tags : reachmail dice, social recruiting, social media, recruiting strategies, best practices
     Dice
By: Dice     Published Date: Feb 10, 2016
There are 3+ million tech professionals active on Twitter. But as a recruiter, how do you reach these candidates? Use Dice’s 7 Steps to Tech Recruiting Strategy on Twitter to source tech talent where they hang out.
Tags : reachmail dice, social media, twitter, tech professional recruitment, best practices, recruiting strategy
     Dice
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