spredfast social media

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By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
Tags : spredfast, social media strategies, branding
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
Tags : spredfast, social media, sponsorship, banner ads, earned media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Tags : spredfast, social media, sponsorship, content, social integration
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : spredfast, social, social integration, paid media, owned media, earned media, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
Tags : spredfast, social media, social marketing, brand awareness, social conversions, real time trends
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jason’s Deli, HomeAway, and Whole Foods Market deliver business impact through social.
Tags : spredfast, social media, ecommerce, retail, social content, optimization, consumers, branding
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
Tags : spredfast, social business, social media, social marketing, brand awareness, thought leadership
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
Tags : spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
Tags : spredfast, marketing, social media, social marketing efforts
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 25, 2013
Marketing Your Business on LinkedIn
Tags : spredfast, linkedin, linkedin audience, linkedin ads, social media, marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 03, 2013
10 Tips to Make your Facebook Content Newsfeed-Worthy
Tags : spredfast, marketing, facebook, social media, newsfeed-worthy, branding on facebook
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
Tags : spredfast, blog, marketing, branding, social media marketing, corporate blogger
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 07, 2013
The Social Business Textbook Companion for Smart Social Marketers.
Tags : spredfast, social media, social marketing, smart social marketers, social media management
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 21, 2013
Social Media Quick Guide
Tags : spredfast. social media, customer service, linkedin
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 21, 2013
Social Media Quick Guide: Building Brand Awareness
Tags : spredfast, social media, brand awareness, social media marketers
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
Tags : spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Dec 05, 2013
Learn the 12 Ways to Evaluate a Social Platform Relationship Partner.
Tags : spredfast, social media, social marketing, social platform relationship partner, srp, social relationship platform
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Mar 04, 2014
What have savvy brand marketers and social media strategists learned recently? Here’s a quick wrap-up of significant network trends, consumer behaviors, and brand results.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
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