tactics

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By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : social media, social media management, enterprise, hootsuite, social selling, sales, marketing
     uberVU via HootSuite
By: Dotmailer     Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter. This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
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     Dotmailer
By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
     Sprinklr
By: Entelo     Published Date: Sep 06, 2017
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates. This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates. In this webinar, you'll learn: How to establish rapport and develop a Slack community of candidates using private and public communication channels Where to look on Reddit and AngelList to find people most interested in hearing about your open role Tactics to identify and engage with domain experts on Meetup How to navi
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     Entelo
By: Reputation.com     Published Date: Feb 26, 2018
The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
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     Reputation.com
By: LogMeIn     Published Date: Feb 27, 2018
The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.
Tags : north face, online, customer, products, engagement, professional
     LogMeIn
By: Pros, Inc     Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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     Pros, Inc
By: Symantec     Published Date: Jul 28, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
Tags : latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
     Symantec
By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
     Eloqua
By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
Tags : silverpop, humanizing content, personal attention, social media
     Silverpop
By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
Tags : commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
     Bronto
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Tags : sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, multisite functionality
     SDL Web Content Management Solutions
By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : digital marketing, telemarketing, lead generation, sales, engagement
     The Mx Group
By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : adobe, mobile, strategy, experience, loyalty
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
Tags : mobile maturity, digital experience, mobile marketing investment, mobile strategy
     Adobe
By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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     Adobe
By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
Tags : sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value, sailthru customer retention cloud, customer relations
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
Tags : sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
Tags : salethru, digital, online retail, retail, purchase rates, marketing, email marketing
     Sailthru
By: Michael C. Fina     Published Date: Oct 10, 2016
A robust 25 page handbook of tips, tricks, and tactics that will help your managers engage their employees more effectively using proven recognition, communication, and emotional intelligence skills.
Tags : michael c. fina, employee engagement, management tips, employee recognition
     Michael C. Fina
By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
Tags : app annie, google play, user acquisition, optimization, macro trends
     App Annie
By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
Tags : 
     Adobe
By: Reputation.com     Published Date: Jun 29, 2018
When it Comes to Brand Perception, You’re No Longer in Control The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
Tags : 
     Reputation.com
By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
     Sprinklr
By: Alere Wellbeing     Published Date: Nov 09, 2011
For decades, tobacco has been known as the number one cause of preventable death and disease. Now, obesity is becoming an equal contributor to the burden of morbidity and mortality. This white paper discusses the parallels of these two epidemics, the potential crossovers in prevention tactics, and the ways that subsidized, comprehensive programs can help address the issue at the heart of both epidemics.
Tags : alere, human resources, tobacco cessation, obesity, work management
     Alere Wellbeing
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