tactics

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By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
     Silverpop
By: Virgin Pulse     Published Date: Aug 02, 2010
Human resource leaders and executives are under pressure to combat rising health care costs. But you are not alone. Learn from your peers and discover how to translate this data-rich survey into actionable tactics for your company's health care savings and long-term growth.
Tags : virginhealth miles, healthcare, employee health, costs, wellness, ppaca, legislation, participation
     Virgin Pulse
By: Virgin Pulse     Published Date: Nov 03, 2011
Getting employees to participate in prevention-based health and wellness programs remains a challenge for many human resource leaders. But you are not alone. Download this report to learn best practices in incentive planning from your peers. You'll also discover how to translate this data-rich survey into actionable tactics for your company's health care savings and long-term growth.
Tags : vhm, human resources, incentive programs, employees, health, survey report
     Virgin Pulse
By: IBM US Smarter Buildings     Published Date: Jan 10, 2012
View this on-demand webcast to learn the practical strategies, targeted initiatives and deployed technologies used by organizations that have "crossed the sustainability chasm", using findings from a wide-ranging survey of 130 sustainability-focused professionals.
Tags : ibm, smarter buildings, sustainability goals, environmental
     IBM US Smarter Buildings
By: IBM US Smarter Buildings     Published Date: Apr 23, 2012
View this on-demand webcast to learn the practical strategies, targeted initiatives and deployed technologies used by organizations that have "crossed the sustainability chasm", using findings from a wide-ranging survey of 130 sustainability-focused professionals.
Tags : ibm, smarter buildings, eam, asset management, workplace solutions
     IBM US Smarter Buildings
By: IBM - Tririga     Published Date: Dec 21, 2011
A recent study by Gartner, in collaboration with TRIRIGA, an IBM Company, surveyed 130 professionals responsible for the planning and implementation of sustainability initiatives across large corporations. This paper provides a thorough analysis of these survey results.
Tags : ibm, technology, tririga, sustainability, asset management
     IBM - Tririga
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement
     Thismoment
By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
Tags : customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
     Gigya
By: RICS Software     Published Date: Aug 20, 2015
Tactics to Optimize Inventory Management
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     RICS Software
By: Affirm     Published Date: Jan 05, 2016
In this article, we discuss five factors to focus on in order to successfully optimize your website.
Tags : affirm, site optimization, ecommerce, revenue, enterprise applications
     Affirm
By: Affirm     Published Date: Jan 22, 2016
In this article, we discuss five factors to focus on in order to successfully optimize your website.
Tags : affirm, site optimization, ecommerce, revenue, enterprise applications
     Affirm
By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
Tags : programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy
     Turn
By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
Tags : programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy, awareness, conversion
     Turn
By: HotSchedules     Published Date: Apr 25, 2018
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your Gen Z employees while keeping your restaurant compliant with today’s labor laws? Research has found Gen Z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them. In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
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     HotSchedules
By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
     ChannelAdvisor
By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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     Intouch Insight
By: Oracle HCM Cloud     Published Date: May 25, 2017
"Successful talent acquisition today puts candidates front and center. To accomplish the goals of recruiting and retaining top talent, providing excellent patient care, and consolidating healthcare with partners, payers need to think cost effectively. Updating talent acquisition tactics and technologies doesn't have to be expensive, though. Take note of how Best-in-Class companies recruit, hire, onboard, and retain employees. Learn more."
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     Oracle HCM Cloud
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Tags : sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, wcm, customer experience
     SDL Web Content Management Solutions
By: Cisco     Published Date: Jun 16, 2016
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
Tags : security, technology, security tactics, data
     Cisco
By: McAfee EMEA     Published Date: Mar 14, 2018
Machine learning is all around us, from our smart home applications to driverless automobiles. The efficiency of automated decision-making is changing the game in cybersecurity, expanding the capabilities of humans by sifting through enormous quantities of data and presenting it as actionable intelligence. Machine learning makes security teams better, and vice versa. Human-machine teams deliver the best of both worlds, allowing endpoint security to continually evolve to stop new attack tactics. Your team deserves the best that cybersecurity has to offer, and today the best endpoint security products leverage machine learning.
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     McAfee EMEA
By: EMC Converged Platforms     Published Date: May 26, 2016
Land Rover BAR has sharpened its competitive edge with VCE VxRail™ Hyper-converged Infrastructure Appliance incorporating VMware virtualization and EMC VNX storage and Isilon, to accelerate collaboration on boat development and honing sailing tactics.
Tags : infrastructure management, business management, best practices, application performance, application management
     EMC Converged Platforms
By: Marketo     Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. Download The State of Engagement to explore how: Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands Marketers and their organizations are engaging their consumers, employees, and partners Marketers can address the gaps between their activities and consumer perception
Tags : 
     Marketo
By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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     Marketo
By: Webroot UK     Published Date: Jan 30, 2014
In 2014, hackers and cyber thieves will continue to change their tactics, using new exploits to infect systems and steal data. This Executive Brief discusses the top five malware trends to keep an eye out for in 2014 and how Webroot SecureAnywhere can provide the endpoint protection that companies will need to be safe in 2014.
Tags : webroot, security, esecurity, cyber threat, malware, malware trends, breaches, safeguard, data protection, ddos attacks, web gateway security, online threats, virus, spyware protection, anti-phishing protection, it management
     Webroot UK
By: Windstream     Published Date: Feb 09, 2015
The Path to Value in the Cloud, by Oxford Economics and Windstream, brings together the latest insights, tactics and strategies C-suite respondents are using to make the cloud work for them.
Tags : windstream, solutions, smart, personalized, service, enterprise technology, cloud, computing, data center, innovation, strategy, expansion, customer service, agility, migration, performance, complexity, system, value, roi
     Windstream
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