tactics

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By: Uberflip     Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
Tags : content distribution, ebook, delivery, channels, goals
     Uberflip
By: Niara     Published Date: Jan 27, 2016
Download this white paper to learn the must-have tactics organizations can use to quickly detect attacks on the inside and severely limit the damage they can do.
Tags : advanced attacks, attack detection, cybercriminals, perimiter defenses, security breach, learning-based security analytics, security monitoring, behavioral analytics, machine learning, user behavior analytics, user and entitiy behavior analytics, security, it management
     Niara
By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
Tags : pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation, demand gen, lead gen, lead generation, marketing data
     Bizible
By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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     Magento
By: GFI     Published Date: Mar 25, 2008
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
Tags : attachment spam, filter attachment spam, image spam, pdf spam, excel spam, xls spam, stock spam, gfi, security
     GFI
By: Inovis     Published Date: Aug 06, 2007
When companies adopted Just-In-Time (JIT) tactics, they did so primarily to reduce inventory costs. For the most part, this strategy worked. Reducing stocks of raw materials, parts, assemblies and finished goods reduces carrying costs, allowing companies to invest the freed-up funds in more productive assets and projects.
Tags : supply chain, scm, supply chain management, inovis, spend management, cost control, inventory, inventories, supplier, application integraion, eai, plm, product lifecycle management, van, value add, value added, inventory management
     Inovis
By: Sage     Published Date: Jan 30, 2015
Human resources departments continue to struggle to build the best workforce. There are plenty of applicants but not enough candidates with the right combination of skills, experience, work ethic, and attitude to be top performers. The success of any organization depends on its people. Employees are a company’s greatest asset—and that asset must be managed to yield positive results. At Sage, we call this the Return on Employee Investment, or ROEI. This guide provides tactics and tips to help you improve the effectiveness of your company’s recruiting, hiring, and onboarding processes.
Tags : sage, recruiting, hiring, onboarding, roei, work ethic, skills
     Sage
By: VMTurbo     Published Date: Mar 25, 2015
This whitepaper examines the latency-inducing pitfalls of common VM placement tactics, as well as a network flow approach that minimizes network, compute, and storage latency all at once.
Tags : vmturbo, network flow, application performance, vm placement tactics, network flow approach, storage latency, it management, enterprise applications
     VMTurbo
By: ThreatTrack Security     Published Date: May 21, 2015
This presentation will look at the various motivations of attackers, explore why they don’t matter at the time of attack and focus on mitigation tactics as a way to best defend your organization.
Tags : threattrack, cyber security, attacks, protection, security
     ThreatTrack Security
By: MobileIron     Published Date: Oct 21, 2016
Several new mobile attacks have emerged that threaten enterprises. Most are re-using old tactics against mobilespecific services, such as SideStepper’s use of Man-In-The-Middle (MITM) against MDM, rather than employing new techniques or exploiting new vulnerabilities. However, when attacks against users are successful, they can result in the loss of both personal and business data. Download now to learn how to increase your mobile security.
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     MobileIron
By: Microsoft Azure     Published Date: Apr 11, 2018
While it’s clear what the potentials of cloud computing are for your organization, it may be unclear the adjustments your IT organization will need to make in transitioning to the cloud. This guide is designed to help your IT team more effectively implement and integrate cloud technologies. You’ll explore key cloud concepts as well as Azure-specific tips and tactics around: General architectures that incorporate security, identity, and cloud design principles. DevOps and how it fits with cloud technologies. Integrating, planning, and managing cloud resources. Microsoft Azure governance.
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     Microsoft Azure
By: AWS     Published Date: Nov 28, 2018
Financial institutions run on data: collecting it, analyzing it, delivering meaningful insights, and taking action in real time. As data volumes increase, organizations demand a scalable analytics platform that can meet the needs of data scientists and business users alike. However, managing an on-premises analytics environment for a large and diverse user base can become time-consuming, costly, and unwieldy. Tableau Server on Amazon Web Services (AWS) is helping major Financial Services organizations shift data visualization and analytics workloads to the cloud. The result is fewer hours spent on manual work and more time to ask deeper questions and launch new data analyses, with easily-scalable support for large numbers of users. In this webinar, you’ll hear how one major asset management company made the shift to cloud data visualization with Tableau Server on AWS. Discover lessons learned, best practices tailored to Financial Services organizations, and starting tactics for scalable analytics on the cloud.
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     AWS
By: CrowdStrike     Published Date: Nov 28, 2018
Damaging widespread attacks such as WannaCry provide grim reminders of how prevalent Ransomware attacks have become. Adversaries are not only launching Ransomware attacks against a wide range of industries, they are consistently evolving their tools, tactics and procedures (TTPs) to foil your organization’s best cybersecurity strategies. A white paper, “Ransomware, a Growing Enterprise Threat,” offers in-depth analysis of Ransomware and explains why organizations can’t afford to ignore this increasingly challenging cyber threat. Download this white paper to learn • The evolution of Ransomware and why businesses are being targeted more frequently • How perpetrators tactics and targets are evolving to maximize profits • Best practices for protecting your organization from becoming a victim of Ransomware
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     CrowdStrike
By: Insight     Published Date: Dec 05, 2017
Will you evolve with the digital workforce? New-era workers are breaking the confines of their cubicles. That means businesses need to offer more digital work experiences — but the path isn’t always clear. We’re rallying three workplace technology experts to discuss how to orchestrate a modern device and cloud application rollout to empower your anywhere, anytime workforce. Today’s solution landscape is ripe with effective ways to help organizations empower modern workers. In this exclusive Livestream, you’ll learn the true value of modern devices and cloud applications — and how to orchestrate every moving part of a connected workforce without compromising security.riving workplace disruption? This Livestream recording will reveal: -What’s driving workplace disruption? -What real-world tactics can we implement to conquer disruption? -How can we leverage the cloud? -What are the biggest challenges IT faces when modernizing?
Tags : technology, forum, workforce, workers, business, security
     Insight
By: Symantec.cloud     Published Date: Oct 11, 2012
As one of the top cyber crime ploys impacting both consumers and businesses, phishing has remained a consistently potent threat over the past several years .
Tags : symantec, phishing, malware, security, internet security
     Symantec.cloud
By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media, crm
     Unica
By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
     Eloqua
By: Centrify Corporation     Published Date: Jun 07, 2018
Centrify is pleased to be recognized by 451 Research as one of the early vendors to embrace the ‘zero trust’ concept, a new conceptual framework on the rise as traditional security tactics that follow a hardened perimeter approach have failed. This report examines Centrify’s Zero Trust Security approach, as well as explores its Next-Gen Access platform, which “provides a solid foundation for enterprises setting out on their zero-trust journey”.
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     Centrify Corporation
By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
Tags : sales & marketing software, marketing automation, ebusiness, customer interation service, public relations, blog, blogs, blog marketing, cymfony
     Cymfony
By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
     Oneupweb
By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
     Marketo
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
     Marketo
By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
Tags : using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
     Marketo, INC.
By: SubscriberMail     Published Date: Dec 12, 2008
The growing complexity of today's email market has created a deeper need to carefully consider the creative aspects of your email messages. While the need for quality and effective design has always existed from a pure marketing standpoint, challenges unique to the email space require a different look at creative from the perspective of accomplishing specific goals via email. This white paper introduces several of the numerous critical parameters that should be given consideration when preparing email creative, and provides real-world tactics to optimize email creative for maximum results. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
Tags : subscribermail, email creative, email copy, email marketing
     SubscriberMail
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