tactics

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By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
     Oneupweb
By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
Tags : oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
     Oneupweb
By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
     Marketo
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
     Marketo
By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
Tags : using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
     Marketo, INC.
By: SubscriberMail     Published Date: Dec 12, 2008
The growing complexity of today's email market has created a deeper need to carefully consider the creative aspects of your email messages. While the need for quality and effective design has always existed from a pure marketing standpoint, challenges unique to the email space require a different look at creative from the perspective of accomplishing specific goals via email. This white paper introduces several of the numerous critical parameters that should be given consideration when preparing email creative, and provides real-world tactics to optimize email creative for maximum results. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
Tags : subscribermail, email creative, email copy, email marketing
     SubscriberMail
By: QuinStreet     Published Date: Feb 05, 2009
As the world continues to analyze energy availability and the long-term effects of climate change, businesses too are turning their attention to an area of opportunity—reduction of carbon emissions, energy conservation and supply chain sustainability. Many businesses are finding that these initiatives go beyond simple good-citizenship to real business opportunities and bottom line savings that can contribute financial value to the organization while meeting demanding customer requirements. Join Today!
Tags : quinstreet, csr, corporate social responsibility, globalization, product lifecycle management, plm, performance management, performance measurement, it management
     QuinStreet
By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
     White Horse
By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
     MoreVisibility
By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
     Webtrends
By: iCIMS     Published Date: Sep 30, 2013
Don't let hard-to-fill-positions ruin your productivity! View this webinar to gain insights from recent BLS data, learn tactics for finding and attracting hard-to-find candidates, and understand the importance of using a uniquely branded career portal in the recruiting process.
Tags : icims, talent management, hiring, new employees, hiring, new jobs, recruiting talent
     iCIMS
By: Lumension     Published Date: Feb 07, 2014
Do you know about advanced threats? Would you know how to deal with them? This white paper will teach you the 5 tactics for dealing with those advanced persistent threats.
Tags : lumension, persistent threats, information security, it regimes, threat solution, risk mitigation, vulnerability management, layered defenses, e-security, targeted phishing, organized attacks, apt attacks, computer security, infrastructure, encryption, business scanning, content control, patch management, change management, test environment
     Lumension
By: Lumension     Published Date: Aug 25, 2014
Advanced Persistent Threat (APT) attacks exploit a single vulnerability and then use that foothold to penetrate more systems and gain access to more corporate information. A recent QuinStreet web seminar, sponsored by Lumension, discussed APT attacks and tactics for preventing them. This paper summarizes the talks given during that web seminar.
Tags : key tactics, apt, attacks, prevention, systems, security
     Lumension
By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
     Marketo
By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
     Marketo
By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation
     Marketo
By: Oracle Social Cloud     Published Date: May 02, 2014
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
Tags : oracle, srm, social marketing, tv social marketing, broadcast network social marketing
     Oracle Social Cloud
By: Success Factors     Published Date: Aug 19, 2014
With news of economic recovery reaching employees’ ears, compensation managers will have to face the challenge of creating compelling compensation solutions through proactively benchmarking, updating policies with the current state of the business, avoiding inefficient data analysis methods, visualizing reports and trends, and responding to the business
Tags : success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
     Success Factors
By: IBM     Published Date: Jan 06, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles.
Tags : competition, recruiter, engagement, acquisition team, marketing tactics
     IBM
By: IBM     Published Date: Jan 06, 2016
Your recruiting strategy should be an integrated partnership between strategy and tools. There is no secret sauce. However, if you broaden your approach and your definition of recruiting, attraction and connection, the goal of finding the right talent becomes increasingly attainable. Try creating a multi-faceted approach to talent attraction using target audiences and ads. Create a robust strategy to connect with talent in your lead management tool, social network, and career site or recruitment technology system. Be willing to change and try new tactics, even if it means starting small. There are countless ways to approach a truly social strategy for recruitment – when done right; they yield great results that can actually prove ROI. Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee for your company.
Tags : recruitment, marketing, talent acquisition, recruiting strategy, talent search, social strategy, lead management tool
     IBM
By: Palo Alto Networks     Published Date: Apr 25, 2017
Cyber criminals constantly innovate their threat tactics to more efficiently breach organizations and make off with valuable data. As cybercrime evolves, we see increased innovation in the hacking tools and techniques used to evade known security mechanisms. In the past few years, we have seen more advanced, targeted attacks, where hackers spent ample time investigating the target and tailoring the threat. Keeping up with new attack techniques, and effectively defending against advanced threats, is perhaps the biggest challenge facing security teams today. In a world of cyberthreats where the only constant is change, architecting a cybersecurity solution that dynamically adapts to constant change is crucial.
Tags : 
     Palo Alto Networks
By: IBM     Published Date: Sep 07, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
Tags : ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
     IBM
By: SAP     Published Date: Mar 24, 2011
The list of initiatives that are data-enabled-indeed, data-intensive-vary from company to company, from industry to industry. But the common denominator is an increasing awareness that these and other programs can't succeed without clean, meaningful, and available information. In this white paper, Baseline Consulting's Jill Dyché discusses how the data conversation is changing from philosophical questioning to hard-core tactics, from "What do we need?" to "Where do we start?" It covers the most common reasons for data governance failure, as well as the components of data governance that will inform the right strategy and give companies a means of determining where and how to begin their data governance journeys.
Tags : data governance, data governance failure, data governance initiative
     SAP
By: IBM     Published Date: Apr 09, 2015
IBM Security Trusteer solutions provide a layered security approach that can help overcome the pitfalls of two-factor authentication. They can help identify the root cause of malware and phishing attacks, defend against identity theft and thwart the evolving tactics of today’s fraudsters.
Tags : security, ibm, two factor identification, layered security, verification, phishing, malware, identity theft
     IBM
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, marketplace, saving, task, integration, return
     ReadyTalk
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