tactics

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By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
Tags : evariant, multi-channel marketing, hospital, patient engagement, digital marketing
     Evariant
By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
Tags : personalization, context marketing, digital experience, customer experience
     Sitecore
By: Logrhythm     Published Date: Sep 05, 2017
The purpose of this white paper is to show you how you can successfully build a SOC, even with limited resources. The paper first explains the basics of the Cyber Attack Lifecycle and the need to address it through the Threat Lifecycle Management framework. Next, the paper explains the basics of SOCs, providing details of what SOCs mean in terms of people, processes, and technology. Finally, the paper walks you through a methodology for building a SOC with limited resources, focusing on tactics to make your rollout smooth and successful. After reading this paper, you should be ready to start planning your own SOC.
Tags : reconnaissance, initial compromise, command control, lateral movement, target attainment, corruption
     Logrhythm
By: MobileIron     Published Date: Feb 05, 2016
Mobile platforms have leapfrogged PC security for years, but as mobile device adoption explodes worldwide, these platforms face more security threats than ever before. While mobile devices are still safer than PCs, hackers are relentlessly searching for new ways to exploit these operating systems and gain access to their valuable data. Four major threats are currently targeting iOS and Android devices using very clever tactics. In fact, users may not know their devices have been compromised until after their data has been hacked.
Tags : mobile malware, activesync, mobile platforms, hackers, data threat, android, ios
     MobileIron
By: MobileIron     Published Date: Aug 03, 2016
In this edition we discuss emerging risks, report OS enterprise share, and list the top blacklisted consumer apps. We conclude with our recommendations for enterprises to protect their assets against mobile risks and threats. Several new mobile attacks have emerged that threaten enterprises. Most are re-using old tactics against mobilespecific services, such as SideStepper’s use of Man-In-The-Middle (MITM) against MDM, rather than employing new techniques or exploiting new vulnerabilities. When attacks against users are successful, they can result in the loss of both personal and business data.
Tags : 
     MobileIron
By: MobileIron     Published Date: Aug 04, 2016
Mobile platforms have leapfrogged PC security for years, but as mobile device adoption explodes worldwide, these platforms face more security threats than ever before. While mobile devices are still safer than PCs, hackers are relentlessly searching for new ways to exploit these operating systems and gain access to their valuable data. Four major threats are currently targeting iOS and Android devices using very clever tactics. In fact, users may not know their devices have been compromised until after their data has been hacked.
Tags : mobile malware, activesync, mobile platforms, hackers, data threat, android, ios
     MobileIron
By: Cielo     Published Date: Jul 11, 2016
Talent acquisition has changed, and it grows more complex by the day. As the world of employment evolves, so do the tools, tactics and strategies to locate the best talent. To master it all and find the right people for your organization, you need the help of dedicated talent acquisition professionals.
Tags : cielo, talent practices, talent acquisition, recruitment, recruitment process outsourcing, rpo, outsourcing, hiring, human resources
     Cielo
By: Akamai Technologies     Published Date: Sep 27, 2016
Learn about the origins, tactics, types, and targets of cyber- attacks and emerging threats and trends from post-attack analysis and intelligence by cybersecurity and DDoS mitigation experts. Includes quarter-over-quarter and year-over-year trends, plus spotlights on recent DDoS and web application attacks and review of the past quarter’s hot-topic issues in cybersecurity.
Tags : akamai, state of the internet, security, security report, cybersecurity, ddos, analytics, networking, enterprise applications
     Akamai Technologies
By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
45% of emails are opened after an offer expires. See how Wyndham Hotels used a countdown timer to drive post-sale bookings and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
45% of emails are opened after an offer expires. See how Wyndham Hotels used a countdown timer to drive post-sale bookings and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Did you know that contextual marketing can more than double your email ROI? Find out how it works in our newest eBook. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
     Movable Ink
By: Fidelis Cybersecurity     Published Date: May 15, 2019
Its the start of a new year and amidst the countless predictions flooding the internet, one things for certain 2019 is shaping up to be the year of cloud adoption. Analysts are expecting that enterprise adoption of cloud will ramp up significantly, but with this migration and the continued adoption of mobile and IoT technologies, the attack surface is changing dramatically and this has major implications for security. Fundamentally, security boundaries extend from on premises infrastructure to cloud service provider environments where perimeters no longer exist. Organizations cannot defend themselves with the same strategies and tactics that applied when it did. In this brave new world of cloud, IoT and mobile technology, organizations must be agile and shift, extend, and evolve their perimeter-based defense practices to those that are more robust. Further, a comprehensive defense in depth approach enables defense of high value assets amidst a more unpredictable cyber security landsca
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     Fidelis Cybersecurity
By: Oracle Analytics     Published Date: Oct 10, 2017
How are organizations balancing self-service analytics and data governance today? What are the trends for tomorrow? Many organizations are on their way to achieving self-service analytics maturity through the use of intuitive data visualization technologies aimed at non-technical users; as well as various tactics that reduce reliance on IT. But handing the analytics reins entirely to business users can make governance nearly impossible. As a result, organizations are increasing investments in modern analytics platforms that enable a balance between IT governing and curating data, empowering business users to derive insights from data mostly on their own and without delay. Join guest speaker, Forrester Research VP and Principal Analyst, Boris Evelson and Oracle Analytics Senior Group Director, Jose Villacis as they discuss insights from an Oracle-commissioned study of North American enterprise analytics leaders.
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     Oracle Analytics
By: Oracle Analytics     Published Date: Oct 10, 2017
How are organizations balancing self-service analytics and data governance today? What are the trends for tomorrow? Many organizations are on their way to achieving self-service analytics maturity through the use of intuitive data visualization technologies aimed at non-technical users; as well as various tactics that reduce reliance on IT. But handing the analytics reins entirely to business users can make governance nearly impossible. As a result, organizations are increasing investments in modern analytics platforms that enable a balance between IT governing and curating data, empowering business users to derive insights from data mostly on their own and without delay.
Tags : 
     Oracle Analytics
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