tactics

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By: Sitecore EMEA     Published Date: Jan 23, 2018
Anything you do is an opportunity to learn and get better in creating the right experiences for your visitors, which is why you should always be testing. Testing is well proven and will help you increase revenues. There are many elements you should be testing, and as you get more confident with testing, there are different levels of how you should be testing—from simple A/B to multivariant testing.
Tags : tactics, optimizing, commerce, sitecore
     Sitecore EMEA
By: Optimizely     Published Date: Apr 06, 2018
We live in the age of the consumer. Across touchpoints, customer expectations for digital interactions and brand experiences are evolving. Today, it is critical for organizations to deliver high-performing, personalized encounters across the customer journey. To drive innovation and stay competitive, organizations need to reorient towards the customer—which means being able to understand their needs, adapt to their expectations, and quickly make improvements. But pinpointing where to make iterations across your tactics and digital entities like websites and landing pages can be a difficult task—especially in today’s multi-touch environment.
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     Optimizely
By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Tags : profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
     WNS
By: IBM APAC     Published Date: Jun 24, 2019
Your security products send alerts when a cyber attack strikes. Your incident response plan tells you what to do to block the attacker’s action and recover normal operations. But do you know how or where the attacker was able to get into your environment? Do you understand the tactics, techniques and procedures the attacker used? In short, to move to the next level of security, organizations need a way to both understand and manage threat intelligence. Because an organization that can uncover the context of a threat can also better respond to it. Learn more about the impact of security threats from this whitepaper. Join the IBM Security online community to learn from the shared knowledge and experiences of your peers and IBM Cyber Elites to tackle complex business problems.
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     IBM APAC
By: Stitch Labs     Published Date: Sep 05, 2014
From increasing sales to improving customer service and effectively testing marketing tactics, learn how streamlined inventory management can positively impact the critical aspects of your business.
Tags : stitch labs, stitch labs guide, platform, tips, retail, warehouse, management, optimize, organize, inventory, shipments, orders, data, stock, fulfillment, products, streamline, productivity, intuitive, efficient
     Stitch Labs
By: Success Factors     Published Date: Aug 22, 2012
Compensation managers know that, although budgets are tight, top performers insist on being rewarded. Like never before, the pressure is on to structure incentive plans that ensure that rainmakers stay with an organization. This complimentary SuccessFactors white paper shows how to create a strong compensation program. Download it today.
Tags : successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices
     Success Factors
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
Tags : online retail, amazon, customer experience, sales tactics
     Monetate
By: SAP     Published Date: Jun 12, 2015
In this white paper you will find: • Five ways to create a high-performing global culture • Six ways to dial in your talent strategy • Five tactics for compensation managers to shift the business • Six moves for recruiting mangers to build a talent powerhouse • Five ways learning managers can make a strategic contribution
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     SAP
By: Mimecast     Published Date: Dec 20, 2018
Email remains the biggest entry point into your healthcare organization, and with medical records at least 10X as valuable as credit cards, potential payoffs are high. Security threats are real and debilitating – they can even affect patient care – and they aren’t going away anytime soon. Watch the Anatomy of an Email-Borne Attack webinar where we'll paint the current healthcare threat landscape for attacks and demonstrate an actual live hack. You will learn: Why and how the healthcare threat landscape is evolving How your email can be used as an entry point in multiple types of attack Attacker methodologies and the tactics and tools being used to exploit your users How to enhance email security and improve overall cyber resilience
Tags : healthcare, ransomware, ransomware attack, seg, secure email gateway
     Mimecast
By: Mimecast     Published Date: Mar 19, 2019
Human error, careless behavior and lack of security inspections on internally-generated email are putting organizations at risk. Basic, outside-in email security won’t provide the necessary protection for advanced tactics like the distribution of malware, malicious URLs or impersonation emails – all things that can quickly traverse an internal network with just one click. Check out this E-book to learn about the three riskiest internal threat actors and the key things you can do to combat internal threats.
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     Mimecast
By: SuccessFactors, an SAP Company     Published Date: Jun 18, 2015
In this white paper you will find: • Five ways to create a high-performing global culture • Six ways to dial in your talent strategy • Five tactics for compensation managers to shift the business • Six moves for recruiting mangers to build a talent powerhouse • Five ways learning managers can make a strategic contribution
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     SuccessFactors, an SAP Company
By: Akamai Technologies     Published Date: Mar 15, 2016
Cybercriminals continue to evolve their tactics with ever-growing cyberattack sizes and new attack methods, which has spiked a demand for DDoS mitigation services. However, it is often difficult for companies to assess, evaluate, and differentiate DDoS mitigation service providers from one another. Read the four critical criteria you should use to evaluate providers before selecting one.
Tags : web security, best practices, mitigation services, network management, automotive, security
     Akamai Technologies
By: Veracode     Published Date: Oct 28, 2016
Trends and Tactics: How IT Professionals are Approaching AppSec Today
Tags : veracode, security, devops, appsec, enterprise applications
     Veracode
By: CrowdStrike     Published Date: Feb 01, 2017
This year’s Cyber Intrusion Services Casebook focuses on in-depth digital forensics, incident response (IR) and remediation services performed on behalf of actual CrowdStrike clients. Real-life examples drawn from notable CrowdStrike Services IR engagements in 2016 — including the now-infamous hack of the Democratic National Committee (DNC) —are covered with an emphasis on best practices organizations can follow to identify and eject attackers before a devastating breach occurs. Download this report to learn: • How CrowdStrike’s Falcon OverWatch and professional services teams discovered and attributed the DNC intrusion to nation-state threat actors FANCY BEAR and COZY BEAR • The gaps in security processes and planning that your organization can address now to stop the next breach • The specific tactics, techniques and procedures (TTPs) a range of nation-state and eCrime adversaries used to penetrate their victims’ defenses, and how they attempted to cover their tracks
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     CrowdStrike
By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: ADP     Published Date: Nov 20, 2017
Ready to take the big leap? Here are the key tactics your business needs to create a successful and safe growth strategy.
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     ADP
By: IBM APAC     Published Date: Mar 06, 2019
The 2019 IBM X-Force Threat Intelligence Index looks back at the threats, tactics, and trends that emerged in 2018 based on insights from IBM X-Force Security Research Team. Deriving data and insights from security clients, incident response services and penetration testing engagements, the IBM X-Force Threat Intelligence Index 2019 report outlines the most prominent threats and provides key insights into various industries, attack tactics, and major vulnerabilities that emerged during the year.
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     IBM APAC
By: Fujitsu     Published Date: Feb 26, 2018
Communities rely on their local policemen and policewomen to keep them safe, protect their property and preserve the peace. But few citizens really understand the dangers that officers face every day, especially patrolling and answering calls in vehicles or on foot. While their training provides them with tactics and procedures, situations and individuals are unpredictable. From accidents to health emergencies, domestic violence to theft and assaults, police must perform in high-stress, volatile environments and make the right decisions in seconds. And in today’s digital world, everything they do may be recorded and posted online. Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
Tags : public, safety, mobile, solutions, police, fujitsu
     Fujitsu
By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
What is ransomware? Ransomware is a malicious software designed to hold a user’s files (such as healthcare records, financial contracts, manufacturing blueprints, software code, and other documents) for ransom by encrypting them and demanding the user pay a fee (often in Bitcoin) to decrypt them. How ransomware works Attackers initiate attacks using an array of tactics. Ransomware infections often first begin with an exploit kit — which are software kits designed to identify software vulnerabilities on endpoints and then upload and execute malicious code on the endpoint. Although variants of ransomware behave differently — there are many ways that Cisco can help. Download this whitepaper today to find out more.
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     Cisco Umbrella EMEA
By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics
     Neustar
By: OpenDNS     Published Date: Mar 31, 2015
A security strategy centered on preventing identified attacks and threats no longer provides adequate protection. New malware tactics emerge at a rate impossible for security professionals to match. Learn how to become a less appealing target and reduce the potential impact of security breaches.
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     OpenDNS
By: Oracle HCM Cloud     Published Date: Aug 02, 2016
Healthcare payers need to think cost effectively to accomplish the goals of recruiting and retaining top talent, providing excellent patient care and consolidating healthcare with partners. Updating talent acquisition tactics and technologies doesn't have to be expensive. Find out how Best-in-Class companies recruit, hire, on board, and retain employees.
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     Oracle HCM Cloud
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
     Spredfast
By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Tags : marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
     Location3
By: Symantec     Published Date: Jul 30, 2014
This paper highlights the current growth and trends in today’s phishing schemes, the potential impact on companies, and insight into how businesses can apply technology to protect themselves and their customers.
Tags : latest phishing schemes, cybercrime, protecting against phishing, impacts of phishing schemes
     Symantec
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